1. Events Management
5th May 2012

2. Introduction to Events

3. Celebrate
Brand Awareness
Educate
Commemorate
Enjoyment
Fundraising

4. Definition
An event can be defined as “something
that happens at a given time and place.”
It can also be defined as a “consequence,
effect or outcome.”
An event is just that – a planned outcome
or a consequence of planning.

5. Common Attributes
1. Planning
3. A goal or purpose
5. Transient and unique by nature
4. Offer a social experience

7. Event Clusters
High Cluster – Gauteng, Western Cape &
Kwazulu-Natal
Medium Cluster – Eastern Cape,
Mpumalanga & North West Province
Low Cluster – Free State, Northern Cape &
Limpopo

8. Event Sectors
Sports Political
Professional / Amateur Rallies / Inaugurations
Private Business & Trade
Weddings / Reunions Trade Shows / Exhibitions
Cultural Recreational
Festivals / Parades Sports & games / Fun
Educational Arts & Entertainment
Seminars / Workshops Concerts / Award
Ceremonies

9. Sport Event
Pick’nPay and Cape Argus Cycling Tour

10. Art and Entertainment Event
Concert

11. Private Event
Wedding

12. Cultural Event
KKNK

13. Benefits of events
Benefits to the guests:
•Education and information
•Tangible guest experience – all five senses
Benefits to the destination:
•Unique local atmosphere
•Added attraction as a tourist destination

14. Benefits of events
Benefits to the sponsor:
•Fulfillment of sales and marketing objectives
•Face-to-face engagement with customers
Benefits to the event owner:
•Return on investment (ROI) and profit
•Platform for discussion and negotiation

15. Roles and Responsibilities
http://www.youtube.com/watch?v=2qCHSpcb

17. Characteristics of an Event Manager
•Organisational ability
•Attention to detail
•Strong character
•Nerves of steel
•Decision-making ability
•Good communication skills
•A people’s person

18. Characteristics of an Event Manager
•Creativity
•Flexibility
•Tact
•Leadership quality
•Good Time Management

19. Summary
• Definition of an event
•Attributes of an event
•Identification of Event Clusters in SA
•Event Sectors
•Benefits to Event Role Players
•Role and Responsibilities of a Manager
•Characteristics of an Event Manager

20. References
• Dimitri Tassiopoulos. 2010. Events
Management: A developmental and
managerial approach. Juta
• Contact Publications:
www.contactpub.co.za/CG/Publication_.htm
allisondumont@gmail.com

21. Rlabs Graduation