The document discusses the redesign process of Doodle, which was their biggest non-redesign in history. It started small with analyzing problem zones and prioritizing goals like making it intuitive, time-saving, and light. They used an iterative user-centered design process with steps like paper prototyping, hallway testing, interactive prototypes, in-house testing, and remote testing. Their biggest learnings were that form should follow function, not to assume and to test often, and to manage expectations.

1. The biggest(non-)Redesignin Doodle‘sHistory RetoLämmler, Rahel Vils

2. Agenda • Aboutus • Howwestarted • Howitbecame a Redesign • The process • Ourlearnigs • Discussion

3. I‘m a Mac Rahel Vils Web & User Interface Designer • namics AG • MAS HCI (in progress)

5. Start small

6. Start small Lessismore • Easierestimations • Easier to sell to themanagement Find thebestdesigner • Severaldesigners: sametask

7. 1. Analyse theproblemzones

8. Boxed Design

9. Nopadding

10. Tetris

11. Advertisement

12. ?

13. Poll info Vote Advertisement Functions Socializing

14. 2. Prioritization Whatisthegoal of thesite?

15. 1 Poll info 2 Vote 5 Advertisement 3 Functions 4 Socializing

16. 3. Definedmaingoals Intuitive & simple Time saving & fast Light & fresh

17. 4. Change it

19. Doodle info Poll info Function Vote Function Socializing

20. Clear separation Toprotectyourown Corporate Identity (CI)

21. The reasonfortheRedesign

22. Howweworked

23. Iteration Start Build UCD

24. Iteration Start Build UCD

25. 1. Requirements & Analysis

26. Options

27. 2. Paper-Prototyping Options

28. 3. Hallway-User-Test

29. 4. Interactive Prototype

30. 5. In-House User-Test

31. 6. Visual Design

32. 7. Remote User-Test

33. 8. Revised Visual Design

34. BiggestLearnings • Form followsfunction • Don‘tassumeanything. Test it. Often. • Expectation Management (prior to Launch)

35. First userreaction (after 2 min)

38. Howis UCD handeled in your Company?