1. Blue Ocean Strategy Inhoudsopgave

3. tekst Uncontested market space Make competition irrelevant Create and capture new demand Break the value-cost trade off Alignment to differentiation and low cost

4. Competing in existing market space Beat the competition Exploit existing demand Make the value-cost trade off Alignment to differentiation or low cost

5. Profit and growth when creating blue oceans

6. Value Innovation

7. Analytical tools and frameworks

8. Strategy Canvas

10. Four Actions Framework

11. Formulating Blue Ocean Strategy

12. Reconstruct Market Boundaries

18. Focus on the big picture not the numbers: Visualizing Strategy

19. Awakening

20. Exploration

21. Strategy Fair

22. Communication

23. Reach beyond existing demand: the three tiers of noncustomers

25. Executing Blue Ocean Strategy

28. Four Hurdles to Strategy Execution

30. Fair Process Exceed expectations Meet expectations Performance Voluntary cooperation Compulsory cooperation Behaviour Trust and commitment Outcome statisfaction Attitude Engagement Explanation Expectation clarity Resource allocation Economic incentives Organisational structure Management tools Fair Process Traditional