Panel discussion at the Northside MIBOR meeting on March 9, 2011.

1. Today's Technology:Discussion on Blogging, LinkedIn, Marketing and, Technology NorthsideMIBOR March 9, 2011

2. Is Your Web Presence a GEM? Presented by: Julie Kiffmeyer Internet Marketing Consultant March 9, 2011 Is Your Website a GEM? Julie KiffmeyerInternet Marketing Consultant Indianapolis, IN

3. Is Your Web Presence a GEM? G – Goal Oriented E – Effective M - Measured

4. Is Your Web Presence a GEM? With…. 255 Million Websites 1.97 Billion Internet Users 152 Million Blogs 600 Million People on Facebook 2 Billion videos watched on YouTube / day … How Do You Stand Out?

6. Lead Generation

7. Branding/Education

8. Relationship Building

9. Membership Registration

10. Viral MarketingS – specific M – measurable A – actionable R – realistic T – timely

11. Goals – Effective – Measure Is your Web Presence Effective in Meeting Your Goals Marketing Strategy Search Strategy Conversion Target Audience Testing

12. Measure and Refine Website Statistics Conversion Rates Closed Business Sales Volume Goals – Effective – Measure

13. Is Your Web Presence a GEM? G – Goal Oriented E – Effective M - Measured … How Do You Stand Out?

34. Facebook [components] Page Profile Group LEVERAGING SOCIAL MEDIA

36. Unique views

37. Fans

38. New Fans

39. Removed Fans

40. Wall Posts

41. Photo views

43. GPS tracking in trucks with Google Maps

44. YouTube videos sharing employee stories

45. Weekly project photos for clients

47. Homes sold in 2008: 40

48. Homes sold in 2009: 100

49. Percentage of home sold direct to consumer – 80%31 | Facebook LEVERAGING SOCIAL MEDIA

50. Publish interesting and relevant content! 1 Media-Rich & Share-worthy content creation

51. Media Rich & Share-Worthy

52. Media Rich & Share-Worthy 34 | Facebook LEVERAGING SOCIAL MEDIA

54. 2 Buy a Flip Camera (Yes, Seriously)

56. Customer Testimonials

57. Training Videos

58. Local Area/Event Videos

59. Photo Montage set to music37 | Facebook LEVERAGING SOCIAL MEDIA

60. 6 Manage Your Friends

61. Managing Friends Easily organize your friends in logical groups (friends, family, coworkers, etc) You can assign friends to more than one group. Lists are private.

62. Managing Friends Lists allow you to easily manage custom privacy level Note: If you assign a friend to more than one list, FB will default to the most restrictive privacy setting 40 | Facebook LEVERAGING SOCIAL MEDIA

63. 7 Share and Endorse yourself & others

66. Coffee Shops

67. Resource Lists

68. Local and Community News

69. Events & Festivals

70. How to Topics

71. Reviews

72. Real Estate News

73. Mortgage News

74. Home Buyer/Seller Tips

75. Loan Programs

76. Builder Profiles

77. Testimonials

78. Moving with Pets

79. Utility/Street Maintenance

80. Places to Shop

81. Pest Control

82. Local Zoo

83. Design Trends

84. Interview Someone

85. Second Homes

86. Real Estate Laws

87. Parks

88. Art

89. Home Safety

90. Crime

91. Property Taxes

92. Low Cost Area Activities

93. Senior Housing

94. Local Businesses

95. Historic Buildings

96. Home Owners Insurance

97. Gardening

98. Home Decorating

99. Foreclosure

100. Energy Conservation

101. Transportation & Parking

102. Schools

103. Churches

104. Daycare

105. Recycling Programs43 | Facebook LEVERAGING SOCIAL MEDIA

106. Participation & Conversation 44 | Facebook LEVERAGING SOCIAL MEDIA

108. Scan written signature

109. Online audio

110. Scan hand written letters or postcards

111. Online video45 | Facebook LEVERAGING SOCIAL MEDIA

112. Mobile Applications on-the-go networking 8 Take Shortcuts

113. 10 Social Media Integration

114. Blogging By Cindy in Indy

115. Why Blog Generates Leads – it positions you as the expert. It’s FREE – only cost is your time. Forces you to know your market How many active listings are there in Fishers How many sold this month What are the average DOM and $/sq ft

116. What are the components of a Blog First sentence is Google Rich…be sure it matches the title. Links (sprinkled) Signature with call to action Pictures to break up the words Istock Microsoft clip art Your camera

117. What to Blog About Neighborhoods Local Market Reports for the month or quarter Community Events Hot Spots Why they should use you Guest Bloggers (Lender, Inspector)

118. How to get Started Active Rain See what blogging is Education Relationships/Referrals WordPress If Keller Williams, you can use Eagency Call Cindy; I will spend 30 minutes with you giving you the basics training for Active Rain