Covers the evolution of Twitter, inbound marketing strategy and where Twitter fits in, and achieving business goals using Twitter.

1. Twitter for Business
adsdevshop.com
With Robert Dempsey

2. Welcome!
Robert Dempsey
CEO & Founder
LinkedIn: robertwdempsey
Twitter: @rdempsey

3. New Blog!
http://thenonmarketer.com http://twitter.com/thenonmarketer

4. Less Money, More Time

5. Agenda
• Evolution of Twitter
• Part of an inbound marketing strategy
• Gotta have goals
• Q&A

6. Agenda
‣Evolution of Twitter
• Part of an inbound marketing strategy
• Gotta have goals
• Q&A

7. Evolution of Twitter
• The question has changed
• Twitter users expect interaction
• Growth has slowed from 13% to 3.5% (03/09 to 10/09)
• Engagement is way up
Average followers: 300
Average following: 173
Average # updates: 420
• 40% of top 20 locations are outside of North America
http://www.hubspot.com/Portals/53/docs/01.10.sot.report.pdf

8. Social Proof

9. Google
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10. Bing
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11. Agenda
• Evolution of Twitter
‣Part of an inbound marketing strategy
• Gotta have goals
• Q&A

12. Inbound Marketing (IM)
• Inbound marketing is a style of marketing that focuses on getting
found by customers. This sense is related to relationship
marketing and Seth Godin's idea of permission marketing. David
Meerman Scott recommends that marketers "publish their way
in" (via blogs etc.) in contrast to outbound marketing where they
used to have to "buy their way in" (via paid advertisements). Next
best action marketing can also be applied.
• Traditional marketing (outbound marketing) is where companies
focus on finding customers by advertising. This sense is related to
intrusion marketing and Godin's term interruption marketing.
http://en.wikipedia.org/wiki/Inbound_marketing

13. Those Guys
Seth Godin David Meerman Scott

14. IM Strategy
http://www.thecontenteconomy.com/2010/01/illustration-my-primary-social-media.html

15. IM Strategy
http://www.chrisbrogan.com/how-outposts-improve-your-ecosystem/

16. Agenda
• Evolution of Twitter
• Part of an inbound marketing strategy
‣Gotta have goals
• Q&A

17. Have a Goal
• Make more money
• Get more customers
• Keep tabs on the competition
• Market research

18. Start by Listening
• Set up a monitoring dashboard
Google Reader
NetNewsWire
• RSS, email, social media client
HootSuite
Seesmic
TweetDeck
http://fastwonderblog.com/2008/09/08/monitoring-dashboards-why-every-company-should-have-on/

19. Twitter Search

20. NetNewsWire
http://www.newsgator.com/individuals/default.aspx

21. HootSuite
http://www.hootsuite.com

22. HootSuite Dashboard

23. Make More Money

24. Don’t Sell

25. Get More Customers
• Proactively engage potential customers by searching keywords
• Ask about your product when the competition is mentioned
• Build reputation by responding quickly (monitoring)

26. Competition
• Twitter searches: name, brands
• Follow their employees
• See who they are following
• Talk with them too

27. Market Research
• Twitter searches using keywords and hashtags
• Follow people in your industry; see who they follow
• Polls, surveys

28. twtpoll
http://www.twtpoll.com

29. twtsurvey
http://www.twtsurvey.com

30. Agenda
• Evolution of Twitter
• Part of an inbound marketing strategy
• Gotta have goals
‣Q&A

31. Q&A
• Webinar chat
• Twitter: @rdempsey

32. Pick a Winner

33. Thank You!
Atlantic Dominion Solutions
321-274-4684
http://www.adsdevshop.com
Robert Dempsey
CEO & Founder
LinkedIn: robertwdempsey
Twitter: @rdempsey