Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
6. Eurasia was
established when US
and Imperial soldiers
withdrew from
continental Europe,
thus the USSR
conquered Europe
against slight
opposition
7. Big Brother is the
enigmatic dictator of
Oceania, a totalitarian
state taken to its
utmost logical
consequence – where
the ruling Party wields
total power for its own
sake over the
inhabitants.
8. The world the media portrays is like
the world of oppression and fear in
George Orwell’s 1984.
But there is another world of
optimism and opportunity that exists.
9. • Funding is more
available than ever
• Cost of entry is at an all
time low
• Startup incubators are
everywhere
• The world is now a
single market
• Women are a growing
force as entrepreneurs
New Era of
Entrepreneurs
28. Our connected world is moving from
words to pictures to mobile, video
and virtual worlds
Here’s a case study of Vaughn Clair
who pivoted into the world of mobile
payments by building his brand as a
‘leading learner’ in the field.
34. 1. Expectations have gone up
2. Attention has gone down
“You can reach more, faster, further,
than ever before”
The move from quantity to quality
If it’s good, it’s shared
Impact
Wave 1: World Wide Wave
Action
1. Turn your site into a channel
2. Redesign for mobile
3. Create your 3 minute video
Your Message
Yourself
1. Become a leading learner
2. Tailor your daily news diet
3. Stay in your own flow
39. Here’s how we launched a website,
youtube channel, Facebook App and
iPhone App from scratch, to
100,000+ subscribers and a New
York Times bestselling book in six
months.
57. What you’re creating
What you’re sharing
Increase content
Content-led
Measured by actions
Results in engagement
falling over time
Content
Marketing
Engagement
Marketing
What they’re creating
What they’re sharing
Increase connection
Customer-led
Measured by interactions
Results in engagement
increasing over time
59. 1. Create a scalable path to customer intimacy
2. Conversation vs Survey vs Assessment
3. Personality Assessments vs Progress
Assessments
4. Measuring Interactions vs Measuring Actions
5. Success = Measuring & increasing what
customers create, not what we create
6. Success = Measuring & increasing what
customers share, not what we share
7. Create gold dust
7 Steps
61. TREASURE CHEST
1. Unique to you
2. More you share, the more you make
3. More you share, the more it grows
62. 1. We’re in information overload
2. Engagement trumps content
“The future of marketing is not in what
content you create and share, but what
content your customers and partners
create and share.”
Impact
Wave 2: Age of Engagement
Action
1. Create your own gold dust
2. Automate your measures
3. Reward your customers
Your Marketing
Yourself
1. Focus on attraction vs action
2. Enhance before expand
3. To get bigger, focus smaller
65. Platforms like Amazon and
Facebook use backward-facing
engagement, based on your past
history and habits.
As an education platform, we use
forward-facing engagement, based
on assessments of who you are and
where you are going - to create new
habits instead of repeating old ones.
73. Here’s a case study of two Simons
who attended our event two years
ago.
Simon Dixon created a crowd
funding platform. Simon Zutshi
created the first crowd funded
property fund on the platform.
84. 1. All resources are available to you
2. The only limit is your own vision
“The financing, resources & talent are
readily available to get you from where
you are to where you want to go. The
question is, where do you want to go?”
Impact
Wave 3: Power of All
Action
1. Outsource and automate
2. Choose best of class
3. Do one thing best.
Your Team &
Resources
Yourself
1. Start without limits
2. Hire and fund by project
3. Test and measure relentlessly
85. Wave 3: Power of All
FINANCING
•Kickstarter
•Indiegogo
•Rockethub
•Pozible
•Angellist
86. Wave 3: Power of All
TALENT
•elance
•oDesk
•Freelancer
•99designs
•Fiverr
87. Wave 3: Power of All
AUTOMATION
•Eventbrite
•Kajabi
•Post Affiliate Pro
•Instant Customer
•Paypal
89. Globalization is trying to go global
with one big company: The titanic
strategy
Globularization is going global
through a network of collaborative,
entrepreneurial companies: The fleet
of ships strategy
Globularization is beating
globalization. You don’t make a
bubble bath with one big bubble.
102. 1. You can work from anywhere
2. You can learn from everywhere
“Today, it’s easier to start a global
business than a local business.”
Why, What, Who, When, How
Impact
Wave 4: Globularization
Action
1. Make it a compelling journey
2. Automate & outsource
3. Multi-language, multi-currency
Your Company
Yourself
1. Have a global mindset
2. Stay in your season
3. Be world class
114. Infrared - Victim
Red - Survivor
Orange - Worker
Yellow - Player
Personal
Flow
Market
Flow
Indigo - Trustee
Violet - Composer
Ultraviolet - Legend
Global
Flow
Green - Performer
Blue - Conductor
Wealth Lighthouse
115. Infra-red: Victim
Red: Survivor
Orange: Worker
Yellow: Player
Green: Performer
Blue: Conductor
Indigo: Trustee
Violet: Composer
Ultraviolet:
Legend
DRIVER DESIGNER
Personal
Value
Personal
Leverage
Social
Value
Social
Leverage
Resonance
9 Levels
117. The phrase ‘3D Printing’ does not do
justice to one of the biggest
approaching waves. ‘Materialization’
will digitize products in the same
way media has been digitize.
This will democratize the creation
and consumption of products in
everything from consumer products,
cars, planes
to our homes, food and bodies.
133. The power grid made energy
ubiquitous and at the heart of our
day-to-day lives.
The intelligence grid is doing the
same. The internet of things is
triggering a wave which will be far
bigger than the Internet has in the
last 20 years.
140. We are already merging our human
intelligence with artificial intelligence.
This merging of minds is now
extending to a merging of human
and artificial with our bodies.
This will ultimately lead to our
biology being fully digitized,
programmable, repairable and
replaceable.
150. From Industry to Individual:
1. News & Entertainment
2. Media & Communication
3. Distribution
4. Retail
5. Education
6. Banking
7. Factories
8. Food
9. Medicine
10. Government
Consquences
Wave 6: Augmented Humanity
Impact
Power and responsibility are moving
from the institution
to the individual
Education and empowerment are
moving from opportunity
to imperative
“Our presence, awareness and
capabilities are extending far beyond
our physical limitations”
151. Wave 6: Augmented Humanity
Opportunity
Information
Connection
Wealth Creation
Power to Transform
Greater Prosperity
PLUS MINUS
Overwhelm
Distraction
Isolation
Wealth Gap
Power to Destroy
Greater Divide
153. As content and products go down in
price, experiences are going up in
price.
Musicians are giving their music
away for free and charging more for
their concerts. Give away your best
content for free, and charge for the
experience.
158. The coming space age is changing
our relationship with our planet.
By having access to unlimited
space, energy and raw materials, we
will have no need to continue to
extract from and polute Spaceship
Earth.
166. “Humanity is taking its final exam.
We have come to an extraordinary moment
when it doesn’t have to be you or me anymore.
There is enough for all.”
~ Buckminster Fuller
167. We are reaching 2015 - The target
date for the UN Millennium Goals.
There is a new wave of positive
change at hand, with new
technologies and a connected world
we did not have in 2000.
What we collectively achieve in the
next 15 years will depend on our
level of collective consciousness.