3. ™
NOT saying thank you does more damage than
actually saying thank you does good!
The first words we learn as kids are “thank you.”
Is a “thank you” text message sufficient?
Does it set you apart personally or
professionally?
4. ™
Customer Retention
Effects
• Cost of retention of a client/customer is 10% of cost of acquiring
a new one.
• 5% improvement in customer retention equals 25%-85%
improvement in profitability.
• 68% of customer defection is because of perceived indifference.
5. ™
Possible Medical
Effects of Gratitude
- Better Overall Health
- Sounder Sleep at Night
- Less Anxiety and Depression
- Higher Long Term Satisfaction with Life
- Less Loneliness in Relationships
- Gratitude is NOT Indebtedness or Obligation
6. ™
All other things being equal, people will do
business with or befriend you if they like you!
It starts with a simple smile.
How likeable are you?
How authentic are you?
7. ™
The Sucker The Fire Hose
The Topper
If you want to be super successful personally or in business;
DON’T BECOME ONE OF THESE!
The Whiner
The Vulture The Narcissist
Mr. /Ms. Halitosis
8. ™
1. The Sucker:
Does your mere presence suck energy from others? When people see you
on their caller ID, do they let you go into voice mail? Do they cross to the
other side of the street when they see you coming?
2. The Whiner:
Depressed, sad story to tell, a downer to be around
3. The Vulture:
An aggressive bird of prey who arranges to meet with you under
false pretenses.
4. Mr./Ms. Halitosis:
Poor hygiene, poor social skills, no manners, disrespectful to others
9. ™
5. The Fire Hose:
This person is so excited about something that they figuratively
“Forcefully sprays” all over others as they blab on about their product or
service, thus scaring them off indefinitely.
6. The Topper:
No matter what the situation, this person has to one-up you.
7. The Narcissist:
This person thinks the whole world revolves around him/her.
10. ™
“It is one of the most beautiful compensations in life, that no man
can sincerely try to help another without helping himself.”
- Ralph Waldo Emerson
Don’t make it about YOU!!
Make it about THEM!!
They’ll put your name on a bumper sticker!
11. ™
Formulate Your Own Appreciation Lifestyle Strategy (ALS)
Practice saying Thank You
• Send unexpected cards
• Heartfelt phone calls
• Give small gifts
Be a more likable person
Be a giver
Appreciate yourself and life
12. ™
Ron & Toni McIntyre – RW McIntyre Enterprises
We provide services to local and national firms with
tools from the John Maxwell team and 40+ years of
management experience.
www.rwme.com – Primary Website
www.sendoutcards.com/rmcintyre - One Tool
www.sohovirtualacademy.com – Another Tool
Notas del editor
Welcome to a discussion of Appreciation Lifestyle. We have adapted this from Tommy Wyatt and Curtis Lewsey’s Book, Appreciation Marketing. Well worth reading for all business leaders.
What is an Appreciation Lifestyle? Is it a talent or a skill? Can it be learned and/or nurtured?This is my definition:“Specific, proactive, intentional lifestyle activities that help you express gratitude and appreciation daily.”The fact that these activities are specific, intentional and proactive means they can be learned and practiced but it requires a desire, honesty and commitment to make it work.
One of the first things we were taught as children, in my generation, was to say THANK YOU, SIR or Mame and MEAN it! The last part was emphasized. Some of this habit has been lost over the years, to the point that it is very seldom heard applied with integrity. In many cases is sounds shallow or trite when we hear it in stores or after completion of a service. However, it can also be shallow in family and friends parts of our lives.Truly appreciating others and the effort they put into your relationship can make major positive differences in your life.Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?And you waited. And you waited. And you waited.Finally, you bumped into that person. Still, nothing.Then you bring it up.“Oh yeah, thanks, that was great.”Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.And you waited. And you waited. And you waited.How did that make you feel? What did that make you think of that person?Were you excited to go out of your way again?Chances are, that’s the last good deed that person ever receives from you.The truth is, NOT saying thank you does more damage than actually saying thank you does good
If you are in business, the effects on customer or clients can also have a very tangible financial impact.If we look at the cost of retaining a customer or client versus finding a new one, retention is less than 10% of finding. However, businesses today often feel the transaction ends when a service or product is delivered, which is a major mistake.We can apply some of the same logic when it comes to employee engagement.The shocking number to me was this last one: 68% of customer defection is because of perceived indifference. I have had a number of experiences in the last 6 months where I have had to make this decision.For example, I prefer to shop in local retail stores or get services from local companies whenever possible, however there must be value and satisfaction supplied or my expectations must be adjusted.In one case I looked at an item on line and could purchase it for $15 with free shipping but when I went into a store of the same brand name the item was $26 or 73% more. There was no acknowledgement by store personnel to my discovery. It had cost me time and gas money to go to the store, however I went to the parking lot and ordered it on line.
Socially, there are many aspects of impacted by Appreciation Lifestyle but do you realize there are documented medical effects that can be attributed to an attitude of Gratitude:Harvard Business Review has presented the case a number of times in articles.Various Wellness/holistic Medicine groups have also published articles.In August, 2012, the Greater Good Science Center in collaboration with the University of California, Davis awarded $3 Million to expand the scientific understanding of Gratitude/Appreciation on individuals.Currently, a study is underway by the Massachusetts General Hospital and University of California – Berkley that will focus on the impact of Gratitude in patients hospitalized for an acute coronary syndrome (ASC). They will set baselines then revisit in 6 months for a comparative view.These are just some of the effects that have been written about:Better Overall HealthSounder Sleep at NightEtc.There are a couple of caveats here that must be mentioned: There is a distinct connection between the impact and our level of emotional maturity.Also there may be times that doing the right thing requires some sacrifice and one must be prepared to address this when it occurs.
Understanding the basics of any relationship requires there must be some level of connection between the parties. This is MORE than communication and provides a foundation for Appreciation Life Style.Connecting requires that the communicator must take responsibility for providing the listener or audience a great experience, enjoyable interaction.Interesting how this process must start with US, not the other person.
There are 7 deadly attitude creatures that you MUST avoid if you are looking to expand your Appreciation investment. These are all covered in the book but also deserve isolating out here because they can torpedo any attempts a person makes in terms of appreciating others. Avoid these at all cost.
The Sucker: to suck out the energy from the situation.The Whiner: to continually complain and provide negative feedback on many levelsThe Vulture: aggressive actions to initiate a meeting or conversation for personal gain.Mr. or Ms. Halitosis: physical actions or appearance distract from connection
5. The Fire Hose: always plays the devils advocate, regardless of situation6. The Topper: always strives to upstage any experiences others may verbalize7. The Narcissist: It’s my world and I demand your attention
This is critical. The joy comes from helping others and appreciating others. If the focus is only on you, it will get to be very lonely in your world and the impact of Appreciation may be seen as trivial or bogus. If a person KNOWS that you care about them, they are more likely to reciprocate and LIKE you.Zig Ziglar says: “If you will first help people get what they want, they will help you get what you want.” You can’t be self-centered and do this well unless you fall into the trap of manipulation.John Maxwell in Everyone Communicates, Few Connect talks about the definition of Maturity: “Maturity is the ability to see and act on behalf of others.” He also states: “Maturity does not always come with age; sometimes age comes alone.” Ouch.
Simple yet profound actions
Thank you!“Hi, my name is Ron McIntyre and I am your friend!”