Readings for Lecture 3-5 for Stanford BUS94

1. READING
April 22- Listening
• Case Discussion: EMC2: Delivering Customer Centricity
• Article: Tweet Me, Friend Me, Make Me Buy
April 29 – Strategy
• Case: OSSCube
• Social Marketing to the Business Customer: Chapter 14
May 6 – Wrap Up
• Social Marketing to the Business Customer: Chapter 15, Appendix
• Cluetrain Manifesto: EZ Answers
• http://www.cluetrain.com/book/ez-answers.html
• Cluetrain Manifesto: Post- Apocoypso
• http://www.cluetrain.com/book/post-toasties.html