2.  Customer Relationship Management-philosophy and
an effective tool for targeting customer.
 It helps a company enjoy long-term relationships
with its customers.
 Removing communication barrier and
delays, reducing the overall marketing cost
enhancing effectiveness.
 Every organization needs to maintain closer relations
with its valuable customer

3.  e-CRM is acronym for Electronic customer
relationship Management.
 Web-based CRM system is fundamentally less
cumbersome and less expensive to implement.
 Taking industry overall processing

4. A significant number of e-business managers
report reluctance to adopt a CRM business
model.
 Customer oriented strategy
 Customer center view of business
 E-Crm strategy is robust and flexible.
 Technology offers
 CRM require strong leadership skill

5.  Front office software
 Back office software

6.  Relationshipbetween customer and supplier
 Guiding customer-enable fast and correct
response
 Keep track the queries and monitor the
response

7. This software comprises tools which work in
the background.
 Content management
 Analytical management

8.  Thisis basically used for storing the information.
 Content management tools must be updated at
regular intervals.
• Information on customer behavior and customer
profile
• Customer segmentation
• Information on casual and non-loyal customers
• Details about common problems and their solutions

9.  This
is a back office tool that can monitor and
generate reports
• Success rate
• Market share
• Price realisation
• Customer satisfaction
• Loyalty tracking
• Trends on service calls
• Competitor analysis

10.  India is low cost desination in addition
offering highly skilled professional.
 Increase excutive corporates