- The document discusses the registrar's perspective on domain name registries and country codes. It provides background on the registrar's history and operations. - Key points made include that users value universal relevance over implied semantics from extensions, and ownership of domains is a tactical consideration while ensuring availability is strategic. - When choosing new registry clients, the registrar looks for simplicity in policies, technology interfaces, and pricing models. Keeping customers happy is also important.

2. - CIRA Board (.ca) - providing registration services since 1993 (first reg: punk.com) - GNSO Council, lots of TF work - Implemented first Global Registrar/Reseller system (OpenSRS) - Implemented St. Vincent and Afilias EPP Registry back-end (LibertyRMS). ..but not a techie! Me.

3. 6000 Resellers 110 Countries Mostly non-U.S. 200 employees lots of domain $$$ lots of other $$$ (email, hosting, etc.) Most everything wholesale Also “OpenHRS”

4. Tucows Business

5. .at .be .ca .ch .cn .cc .com.mx .de .dk .es .eu .fr .lt .nl .tv .uk .us .biz .com .net .info .mobi .name .org

7. Where we think the market is going.

9. “Secondary market” = Selling fewer high quality names to more people.

10. Extensions matter less than second levels.

11. getareallyreallylongnamethatnoonecanremember.com?

12. or stillavailable.im?

13. ...or shared.alreadygotit.as?

14. Users value universal relevance, over implied semantics.

15. rader.ca is better than raderfamily.com is better than rader.blogspot.com is bettr than www.flickr.com/photos/radr

16. Takeaway: Ensuring availability is strategic. Ownership is strictly a tactical consideration.

17. This means continuing to sell new and shared names...

18. ...in conjunction with messaging based services.

19. We would love to make every TLD available to our customers.

20. How we pick.

21. Some registries look like this to a registrar...

23. Some look like this...

25. We look for simplicity.

26. Policy. rules are good. simple rules are better.

28. Technology. apis are good. simple apis are better.

30. Practice. automation is bliss.

32. Pricing Models.

33. Most predominant (easiest)

34. Less predominant (hardest)

35. $9 $6 $0 $25 $40 Sweet Spot = $6 - $15 $15 Auction Premium

36. Keeping Customers Happy.

37. 1. What does this arcane process mean? 2. Who is sending me these emails? 3. How to a transfer to/from another registrar?

38. Thank you. [email_address] 416.538.5492 http://www.byte .org