uhhyo-

1. How Rakuten is planning to run their entire
business in English?
s1170094
Hiroshi Ogai

2. The background of Rakuten's all-English
● Globalization of business is progressing,So company needs globalized
information systems that support it. as well human resources, promotion
system required for a globalization.
● Be moved to run the company's overseas expansion and become a truly
global company. This is Rakuten's purpose.

3. Rakuten's English business strategy
● Formally to transition into All-English language from July 2012. This means
that Japanese people also speak English, and use English on all locations.
● Transplanted the Japanese know-how abroad and make business smooth,
make direct exchange possible that was through the interpreter until now.

4. Other company's English business strategy
● There is no notion of global human resources. If company needs people to
use English in the services performed in the English-speaking world,
adopt the native English speaker in English-speaking countries. If carried
out in mainland China, the Chinese adopted.
● Necessary human resources in that country Is not foster. It is gain from
the country.

5. The difference of Rakuten and other
company
Rakuten:Develop human resources that can play an active role in the world
based on the notion of global human resources.
Other company: Although train the skills as a consultant, but do not nurture
global human resources instead of teaching English. other company will adopt
the people speak English. That's all.
They are too different.

6. The risk of Rakuten's all-English
● All-English is not very important, the method seems to be the most efficient
in the simplistic thinking. Rakuten plan and carry out the plan during two
years, Rakuten do things too hastily. This is because I think the training of
human resources is incomplete.
● Rakuten's chief executive officer Mikitani said, "Executive officers who can
not speak English two years later everyone is fired." This term is also
negative for the effort of the past.

7. The Risk of Rakuten's all-English
● Things and to execute from one stage to the next in sequence . As a result
of the execution, the employee who is not good at English may receive a
lower rating. It could lead to a decrease in motivation, and adversely affect
to the manage a business.
● To master the English language is really difficult. If you do not spend a lot
of time to study, your English skill will not make progress. Even if the
English skills of employees up, employees would not learn significant
ability to business. As a result, Rakuten will also lose the vitality of the
entire company

8. Improvement point to all-English
● Review the plan itself, and then action a little bit towards the
implementation of the plan.
● If company needs people to use English in the services performed in the
English-speaking world, adopt the native English speaker in English-
speaking countries.
● A last resort is that employees encourage shareholders to remove the
chief executive officer from Mikitani's post by the shareholders.

9. Conclution
● All employees in Rakuten are forced to speak English from July 2012.
● Rakuten is going to the wrong direction.

10. Reference
Rakuten's all-English edict a bold move, but risky too
http://www.japantimes.co.jp/text/nn20100716f1.html
Rakuten Business Model
http://global.rakuten.com/corp/careers/business/
This month’s selection from The Japan Times
Rakuten forces all workers to speak English by 2012
http://www.japantimes.co.jp/u_times/pdf/vol_03/ut_vol_03.
pdf#search='Rakuten+English'