1. Strengthening Your Web Site’s
Presence through an Integrated
Marketing Plan
Mike Dunca n
mdunc an @Sa ge Is land.com
facebook.com/MikeADuncan
twitter.com/MikeADuncan
Sage Island CEO

3. Know your Customer

6. Speak your Customers Language

7. Keyword Research
Have a Strategy, Careful keyword selection is the heart of any campaign!
Create a robust keyword portfolio of relevant keyword phrases that are
searched on by potential customers.
www.keyworddiscovery.com
www.wordtracker.com
Google Adwords Keyword Tool
www.seobook.com
www.seomoz.org

8. Drive Traffic to your Store

12. SEO On-Page Optimization
• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• User friendly and search engine friendly site.
Ranking factors:
www.seomoz.org/article/search-ranking-factors
www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

14. Meta Data
<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,
Skateboard Decks, Trucks, Wheels & Much More!</TITLE>
<META NAME="Description" CONTENT="Biggest selection of skateboards,
skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,
skateboards delivered right to your door!">
<META NAME="Keywords" CONTENT="skateboards,skateboard,complete
skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate
decks,warehouse skateboards">
Mike Duncan’s Best Practices
!"#$%%&&&'()*+,(-)./'012%34567+(8'#/9

16. Sitemap Submission
Google WebMaster Tools - www.google.com/webmasters/tools/
Bing (MSN) WebMaster Tools - www.bing.com/webmasters
Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com
Create a Sitemap
www.gsitecrawler.com
Do you have a Robots.txt file?
www.yourdomain.com/robots.txt
User-agent: *
Disallow: /my-dirty-photos
Sitemap: http://www.domain.com/sitemap.xml

17. SEO OFF-Page Optimization
Link Building

18. Jan 25, 2007

19. Quality/Quantity external links is
what you are after!
What is a Quality link?
Answer:
Good Google Page Rank (3+)
Relevant

31. How does your site rank in SEO?
www.websitegrader.com

32. Paid Search

35. Shopping Networks

39. Company Blogging

43. Social Networking

57. Customer Service

64. Track Everything!

66. Questions?
slidesha re .net/sa geisla nd
Search Engine Optimization – Kristopher Jones
Get to the top on Google – David Viney
Landing Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
Mike Dunca n
mdunc an @Sa ge Is land.com
facebook.com/MikeADuncan
twitter.com/MikeADuncan