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Sage Island

Tecnología

Keyword Research
Have a Strategy, Careful keyword selection is the heart of any campaign!

Create a robust keyword portfolio of relevant keyword phrases that are
searched on by potential customers.

www.keyworddiscovery.com
www.wordtracker.com

Google Adwords Keyword Tool
www.seobook.com
www.seomoz.org

SEO On-Page Optimization

• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• User friendly and search engine friendly site.

Ranking factors:
www.seomoz.org/article/search-ranking-factors
www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

Meta Data
<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,
Skateboard Decks, Trucks, Wheels & Much More!</TITLE>

<META NAME="Description" CONTENT="Biggest selection of skateboards,
skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,
skateboards delivered right to your door!">

<META NAME="Keywords" CONTENT="skateboards,skateboard,complete
skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate
decks,warehouse skateboards">

Mike Duncan’s Best Practices
!"#$%%&&&'()*+,(-)./'012%34567+(8'#/9

Sitemap Submission
Google WebMaster Tools - www.google.com/webmasters/tools/
Bing (MSN) WebMaster Tools - www.bing.com/webmasters
Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com

Create a Sitemap
www.gsitecrawler.com

Do you have a Robots.txt file?
www.yourdomain.com/robots.txt
User-agent: *
Disallow: /my-dirty-photos
Sitemap: http://www.domain.com/sitemap.xml

Quality/Quantity external links is
what you are after!

What is a Quality link?
Answer:
Good Google Page Rank (3+)
Relevant

How does your site rank in SEO?

www.websitegrader.com

Questions?

slidesha re .net/sa geisla nd
Search Engine Optimization – Kristopher Jones
Get to the top on Google – David Viney
Landing Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter

Mike Dunca n
mdunc an @Sa ge Is land.com
facebook.com/MikeADuncan
twitter.com/MikeADuncan

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ASD

1. Strengthening Your Web Site’s Presence through an Integrated Marketing Plan Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan Sage Island CEO

3. Know your Customer

6. Speak your Customers Language

7. Keyword Research Have a Strategy, Careful keyword selection is the heart of any campaign! Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. www.keyworddiscovery.com www.wordtracker.com Google Adwords Keyword Tool www.seobook.com www.seomoz.org

8. Drive Traffic to your Store

10.

11.

12. SEO On-Page Optimization • Use keyword research to determine how customers search • Inject keywords into body copy, titles, and images • User friendly and search engine friendly site. Ranking factors: www.seomoz.org/article/search-ranking-factors www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

13.

14. Meta Data <TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE> <META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards"> Mike Duncan’s Best Practices !"#$%%&&&'()*+,(-)./'012%34567+(8'#/9

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16. Sitemap Submission Google WebMaster Tools - www.google.com/webmasters/tools/ Bing (MSN) WebMaster Tools - www.bing.com/webmasters Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com Create a Sitemap www.gsitecrawler.com Do you have a Robots.txt file? www.yourdomain.com/robots.txt User-agent: * Disallow: /my-dirty-photos Sitemap: http://www.domain.com/sitemap.xml

17. SEO OFF-Page Optimization Link Building

18. Jan 25, 2007

19. Quality/Quantity external links is what you are after! What is a Quality link? Answer: Good Google Page Rank (3+) Relevant

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31. How does your site rank in SEO? www.websitegrader.com

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35. Shopping Networks

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39. Company Blogging

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43. Social Networking

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57. Customer Service

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64. Track Everything!

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66. Questions? slidesha re .net/sa geisla nd Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan

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