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Ten take-aways for scaling a biz
from $1M to IPO
Bill	
  Binch	
  
SVP	
  Global	
  Sales	
  
bill@marketo.com	
  
	
  
Page	
  2	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
Logos not dollars#1	
  
Deal	
  #1	
  
Deal	
  #2	
  
Deal	
  #3	
  
Deal	
  #4	
  
Page	
  3	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
#2	
  Compe//ve	
  
differen/a/on	
  
#3 Establish the sales
cadence
Page	
  5	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
Rig the recruiters#4	
  
Page	
  6	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
#5
Commitment to
training excellence
Page	
  7	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
Don’t be afraid to manage activity#6	
  
Page	
  8	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
Create your
own scorecard
#7	
  
Page	
  9	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
#8 Master the elevator pitch
Page	
  10	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
#9 Over-hire
Page	
  11	
  Marketo	
  Proprietary	
  and	
  Confiden?al	
  	
  |	
  	
  ©	
  Marketo,	
  Inc.	
  	
  5/3/15	
  
#10 Maximize process, minimize tools
Appendix

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10 Takeaways Scaling Business $1M IPO

  • 1. Ten take-aways for scaling a biz from $1M to IPO Bill  Binch   SVP  Global  Sales   bill@marketo.com    
  • 2. Page  2  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   Logos not dollars#1   Deal  #1   Deal  #2   Deal  #3   Deal  #4  
  • 3. Page  3  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   #2  Compe//ve   differen/a/on  
  • 4. #3 Establish the sales cadence
  • 5. Page  5  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   Rig the recruiters#4  
  • 6. Page  6  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   #5 Commitment to training excellence
  • 7. Page  7  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   Don’t be afraid to manage activity#6  
  • 8. Page  8  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   Create your own scorecard #7  
  • 9. Page  9  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   #8 Master the elevator pitch
  • 10. Page  10  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   #9 Over-hire
  • 11. Page  11  Marketo  Proprietary  and  Confiden?al    |    ©  Marketo,  Inc.    5/3/15   #10 Maximize process, minimize tools