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Top Tips
For Understanding What Customers Want
What makes consumers repeatedly choose one business over the others




                        Loyalty

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
To earn a customer’s devotion, a business must learn to anticipate
                  and exceed its customers’ expectations.




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
Customer Centric Marketing:
      a 180-degree turn from volume-based communication strategies to focus on
   leveraging customer insights to target and acquire more profitable customers, keep
         them coming back and even increase the amount of money they spend.




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
According to Jupiter Research, well-executed loyalty programs
                            Boost Bottom Lines by 25 – 90%.




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
Did you know…

                       It’s
                              5         times cheaper to KEEP existing
                                        customers than to win new ones.




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
Did you know…
               A loyal customer is worth MORE,
                                   shops MORE often and
                                 spends MORE money.




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
Did you know…

              Happy customers relay their experiences to friends,
                                a trusted and invaluable referral system.




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
Show customers you’ve got what they – as individuals – need so
                they won’t even consider seeking it elsewhere.
        Make it easy and natural for them to come to you, every time.




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
DON’Tmake customers
                                                              DO
                                                       make customers partners in
                                 advertising targets    your successful business.




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
About Us
                                 Customer Relationships – Engage. Keep. Grow.
                                 Customer Insight Group is a strategic marketing company that uses
                                 customer information to help its clients engage in successful and
                                 profitable long-term relationships with each and every customer.

                                 Loyalty Marketing & Social Media Marketing Services:
                                 •    Strategy
                                 •    Design
                                 •    Implementation
                                 •    Program Management
                                 •    Program Refinement




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
Free Loyalty Report

          Check out Customer Insight Group’s FREE Loyalty Report!
          http://www.customerinsightgroup.com/white_papers/brochure_loyaltyreport_2011.pdf




© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758
Connect With Us
                                                                    www.customerinsightgroup.com


                                        linkedin.com/company/customer-insight-group-inc


                                        twitter.com/sallieburnett


                                        facebook.com/customerinsightgroup


                                        customerinsightgroup.com/rss-feed/


                                         info@customerinsightgroup.com



© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

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Top Tips For Understanding What Customers Want

  • 1. Top Tips For Understanding What Customers Want
  • 2. What makes consumers repeatedly choose one business over the others Loyalty © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 3. To earn a customer’s devotion, a business must learn to anticipate and exceed its customers’ expectations. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 4. Customer Centric Marketing: a 180-degree turn from volume-based communication strategies to focus on leveraging customer insights to target and acquire more profitable customers, keep them coming back and even increase the amount of money they spend. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 5. According to Jupiter Research, well-executed loyalty programs Boost Bottom Lines by 25 – 90%. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 6. Did you know… It’s 5 times cheaper to KEEP existing customers than to win new ones. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 7. Did you know… A loyal customer is worth MORE, shops MORE often and spends MORE money. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 8. Did you know… Happy customers relay their experiences to friends, a trusted and invaluable referral system. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 9. Show customers you’ve got what they – as individuals – need so they won’t even consider seeking it elsewhere. Make it easy and natural for them to come to you, every time. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 10. DON’Tmake customers DO make customers partners in advertising targets your successful business. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 11. About Us Customer Relationships – Engage. Keep. Grow. Customer Insight Group is a strategic marketing company that uses customer information to help its clients engage in successful and profitable long-term relationships with each and every customer. Loyalty Marketing & Social Media Marketing Services: • Strategy • Design • Implementation • Program Management • Program Refinement © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 12. Free Loyalty Report Check out Customer Insight Group’s FREE Loyalty Report! http://www.customerinsightgroup.com/white_papers/brochure_loyaltyreport_2011.pdf © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758
  • 13. Connect With Us www.customerinsightgroup.com linkedin.com/company/customer-insight-group-inc twitter.com/sallieburnett facebook.com/customerinsightgroup customerinsightgroup.com/rss-feed/ info@customerinsightgroup.com © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758