This file about MIS in LEGO company and how they use MIS to improve their work and their business .we ar so glad that you see the file and tell us how does it and how can we improve our file
3. History
• Introduction of themes and wheels
• Use of a new non-toxic material : ABS
• First Lego-based train system introduced
• Lego Land- theme park with elaborate models of
miniature towns built entirely with Lego bricks
• DUPLO- larger brick system for very small children
• Ole Kristiansen starts making wooden toys
• Company is named "Lego" in 1934
• Plastic bricks manufactured first in 1949 and then
with improved design in 1958
1930s-
1950s
1960s
4. •Focus shifted to young girls - introduction of doll
houses!
•Mini-figures introduced
•launch of the Expert Series
1970s
•Technic series - robot based systems
•Educational Products Department was launched
•Lego World Cup held in 1988
1980s
•Introduction of movie based Lego themes - Star
wars, Lord of the Rings, Pirates of the Caribbean
•Books, magazines and Board games introduced
•Films based on Lego Land
•Business Consultancy - Lego Serious Play!!
1990s-
2000s
17. HUB
• near Prague in the
Czech Republic.
• From this giant
hub - the equivalent
in size to ten
football pitches -
the toy
manufacturer
serves 14,000
retailers worldwide,
spanning 135
countries.
27. MANAGEMENT DASHBOARD
1. Sales forecasts
2. Demand planning
3. Production capability
4. Inventory levels
5. Marketing strategies
6. Sales history
DSS
EIS
28. CRM
1. Lead Users; Children and adults who is heavily engaged in LEGO
(top of pyramid)
2. One-to-One layer; Group which LEGO keeps an ongoing dialog
3. The Community Layer; Users of online games, communities, etc.
4. Active household layer; Have bought LEGO sometime in the past.
(bottom of pyramid)