1. Personas
Name Melissa Mike
Personal
- age - 22 - 28 -
- gender - Female - Male -
- education - UofC Pre-Med - Some marketing -
- interests - Fashion & Friends - Cal. Sport and Social -
Family
- spouse - Single - Single, no kids -
- children - Non - -
- relatives - Mom & Dad - -
Work
- job - p/t Barista - Full-time - Sales -
- income - $12,000/yr - Calgary Herald Digital -
- net worth - $0 - $20,000 -
Live
- where - Varsity - @parents - Mayland Heights apt. -
- how long - 22 years - 4 years -
- why there - Going to school - Close to work -

2. Objectives
Objective Month Quarter
Impressions
- volume - -
Visitors
- website - -
- social media - -
- email - -
- conversion rate - -
Leads
- average $ - -
- volume - -
- conversion rate - -
Sales
- volume - -
-$ - -

3. Hub & Spoke - Melissa
Google+
Facebook
Similar to
Group for
Facebook
Apple
but using
integration into
circles
Medical
Studies
Blog about
Apple
Lifestyle
Twitter Pinterest
Feeds Pics of Apple
from Products &
YouTube Contest to win a
Blog Celebrities
13” MBP (a video of you
using any Apple product in With Apple
a interesting way or Laptops
location. Also tutorials,
reviews and demos of
Pertinent software