1. an important partner for uk companies
in IT and creative industries
April 30th, 2014

2. Bilateral trade between
Mexico and the UK (2003-2013)
2
Exports
Millionsdollars
1,24
2
733
2,50
8
1,43
8
-509 -1,070
Imports Trade balance
Source: ProMéxico with
information of Banxico, 2013.

3. Source: ProMéxico with information of
INEGI / Bank of Mexico.
Solid macroeconomic environment
3
Evolution of inflation, exports and international reserves in Mexico (2000- 2013)
Infllation 2013 Reserves 2013 Exports 2013
3.97% 176 billion USD 380 billion USD
Manufactures
Oil
Primary
Reserves
Inflation
Record-high Record-high
BillionUSD

4. Mexico’s global leadership
4Source: ProMéxico with information of FEMIA, GTA, AMIA y OICA.
.
IT
• 3rd largest
exporter in the
world.
AUTOMOTIVE AND
AUTOPARTS
• 8th producer and 4th
exporter globally of new
light vehicles in the world.
ELECTRIC-
ELECTRONIC
• Leading flat
television screen
exporter in the
world.
AEROSPACE
• Mexico is the 6th
supplier to the
American
aerospace industry.

5. We have the
largest film
and video
games
market
in Latin
America.
We rank
first in
creative
industries
in Latin
America,
according
to
UNCTAD.
Source: ProMéxico with information of CEPAL/ PWC, Global Entertainment and Media Outlook/ UNCTAD, Creative
Economy Report 2010.
We have the
largest
talent pool
for the IT
and
creative
industry in
Latin
America.
We are building the
Digital Creative City in
Guadalajara, Mexico.
Latin America’s creative hub
We are the
5th country
with the
largest
movie
attendance.
5

6. Competitive
costs
Internal market
Human capital
Strategic
position
Government
support
Mexico’s main competitive advantages
6

7. 7
6.02
5.85
5.73
5.18
4.83
4.44
3.8
Mexico
Russia
India
Korea
Indonesia
China
Brazil
Quality of our labor force
According to IMD,
Mexico offers a higher
quality and availability of
labor force and talent in
comparison with other
emerging markets.
Rank
Source: ProMéxico with information of IMD Competitiveness Yearbook, 2012

8. Source: ProMéxico with information of UNESCO.
Brazil México Germany Spain UK US
PERCENTAGE OF GRADUATES IN THE AREAS OF ENGINEERING
AND MANUFACTURING
Mexico’s graduates
in engineering and manufacturing
8

9. 9
2nd country with the largest percentage of employment in the
industry
Contribution of copyright industries
to national employment
Source: ProMéxico with information of UNESCO, Creative Economy Report, 2013.
Philippines
Mexico
Bhutan
Netherlands
USA
Australia
Malaysia
Russia
Hungary
Slovenia
China
Korea
Singapore
Colombia
Tanzania
Latvia
Canada
Finland
Trinidad
Bulgaria

10. Highly Skilled Professionals
Source: MexicoIT/ Carnegie Mellon University, 2010
(http://www.sei.cmu.edu/tspsymposium/past-proceedings/2010/Panel_Kernel.pdf)
• 6 out of 10 PSP certified
developers in the world
are Mexicans.
889,36
8
578,10
5
Mexico´s IT Professionals Workforce 2000 - 2014

11. 11
Youth
Old-age
Demographic
Bonus
Men Women
Demographics are on our side
Source: ProMéxico with information of US Census Bureau: http://www.census.gov/population/international/data/idb/informationGateway.php ; INEGI,
2011; Population Projections for Mexico 2005-2050, CONAPO. *Population (in millions) by age group.
 118 million inhabitants with a median of 27 years.
 52 million in the labor force.
 According to forecasts, there will be more than 83 million people of
productive age by 2020.

12. 12
Mexico’s Retail Sales Index
Index 2003=100; SA
GDP by PPP (1990-2018)
• $15,000 USD= median income.
• According to forecasts, income will grow 20% by 2016.
Large domestic market
Source: INEGI/ IMF.
Historic Forecast

13. • Geographic
proximity to
NAFTA
market
• Similar time
zone
• Cultural
affinity
• Natural
supplier for
Latin
American
Markets
+/- 2 hours
Strategic location and time zone
13

14. Competitiveness
Source: ProMéxico with information of KPMG, Competitive Alternatives, 2014.
Software Development
International Results (US=100)
Video Game production
International Results (US=100)
Cost Index Cost Index
México
Canadá
UK
Holanda
Australia
Japón
Francia
USA
Italia
Alemania
México
Canadá
UK
Holanda
Australia
Japón
Francia
USA
Italia
Alemania
14

15. Solid infrastructure
15Source: ProMéxico with information of Ministry of Economy, 2013.
technology parks
30
clusters that gather
more than companies30 1,000
400development
centers
with quality certifications
3,200
companies
related with the IT
Industry

16. Government Support in the IT sector
16
PROSOFT,
created by the
Ministry of
Economy,
provides
financial aid to
invest in and
to develop IT
projects in
Mexico.
MexicoFIRST
is an initiative
supported by
the Ministry of
Economy and
the World
Bank, whose
main objective
is the
generation of
human capital
in the IT
sector.
ProMéxico
Support for
investment
projects that
promote
innovation,
technological
development
and R&D in
the country.
INNOVATEC
PROINNOVA
Programs that
foster the
development
and innovation
in IT projects.
Support
projects that
propose
investment in
infrastructure
for R&D.
Initiative
executed by
the CANIETI
and supported
by the
Mexican
Ministry of
Economy. Its
objective is to
promote
Mexico as an
ideal hub for
the
establishment
of IT
enterprises.

17. The ProAV Fund
The PROAV Fund grants to foreign and local
film and audio-visual productions an
incentive of up to 7.5% rebate.
• Apocalypto
• Elysium
• Cristiada
• Chávez
17

18. Film-Friendly México
18
ProMéxico launched Film Friendly
México, an online web resource tool,
where you are able to find:
• Locations.
• Production managers.
• Soundstages.
• Talent.
• Skilled talent.
• Detailed production guide in
English.

19. Leader in relevant events
19

20. www.promexico.gob.mx
promexico@promexico.gob.mx
@ProMexicoTW
+52 (55) 54 47 7000
Camino a Santa Teresa 1679,
Col. Jardines del Pedregal
CP 01900, México, D.F.
20

21. Case Study: Information Technology
• Infosys opened two centers in
Monterrey, Mexico, over the course
of 4 years.
• Offers IT Help Desk, design of
web-interfaces and other BPO and
IT-related services.
• Mexico was chosen because of its
population size, large graduate
pool, proximity to US, and Spanish
speaking population.
• The company has gained
approximately 30 new clients after
the launch of Mexico’s operation.
• Operations are currently carried out
in three modern centers: two in
Gualadajara and one in Querétaro.
• Offers application development and
testing, consulting, infrastructure
services and BPO.
• Mexico is one of the most important
links for the expansion strategy of
the company in the region.
• Mexico’s competitive advantages:
closeness in distance and time zone
to the United States, political and
economic stability, and high
academic level of graduate
professionals. 21

22. Exports of Medium and high manufactures as percentage of
the GDP (2013)*
22Source: ProMéxico with information of IHS – Global Insight.
* Only G20 nations.
28.9%
24.8%
16.7
%14.1%
12.4%
1
2
3
4
5
Germany
South Korea
China
Mexico
France
A sophisticated economy

23. Creative industries chain
23
Creative
industries
app
TV
books
moviesVideo
games

24. IT Mexico’s Market Overview
24
Source: Business Monitor International, Information Technology Report, Q3 2011.
2008 2009 2010 2011 2012 2013 2014
Total IT Market
(Billion US$) 12.7 10.7 12.5 14.4 16.4 18.2 20.0
Hardware
(Billion US$) 6.0 4.9 6.1 6.7 7.5 8.4 9.1
Services
(Billion US$) 4.3 3.7 4.1 5.0 5.8 6.4 7.1
Software
(Billion US$) 2.4 2.1 2.3 2.7 3.1 3.4 3.8
IT Market as % GDP 1.17% 1.21% 1.20% 1.20% 1.21% 1.22% 1.22%
IT market, nominal
value growth, % Y-Y 14% -16% 17% 15% 14% 11% 10%