Mobile Marketing goes Mainstream - Duncan fisher

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PPC Advertising on Mobile Duncan Fisher

110K searches on “bet” in April

CPC patterns by device for last 4 years

Mobile PPC – Key Considerations

Campaign Best Practice Separate activity ,[object Object]

Target devices separately

1 to 3 keyword search terms

Mobile specific ad copy

Utilise ad formats

Aggressive bidding strategy

Mobile landing pages,[object Object]

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Mobile Marketing goes Mainstream - Duncan fisher

1. PPC Advertising on Mobile Duncan Fisher

2.

3.

4.

5.

6.

7. 110K searches on “bet” in April

8. CPC patterns by device for last 4 years

9. Mobile PPC – Key Considerations

10.

11. Target devices separately

12. 1 to 3 keyword search terms

13. Mobile specific ad copy

14. Utilise ad formats

15. Aggressive bidding strategy

16.

17. Gaming adformats in action

18.

19.

20.

21. More tools / reports to analyse mobile data (call metrics in US)

22. Improved targeting options

23. Target all tablets with full browsers

24. Mobile carrier insertion

25.

Notas del editor

If using a standard HTML landing page avoid FlashUse a page with minimal Javascript (although this is required for Analytics)Large buttons & hyperlinks to make it easier for users to clickOn page simplicity – make sure content is to the point, and calls to action are prominent and high on the pageDon’t discount Mobile if your site isn’t mobile ready. Assess performance....tablet volume increasing so less of an issue
Click to call ads – ability to connect with consumer directly on a call.Site links – takes up more real estate