3. Some General Guidelines
Provide accurate information
Have policies on how employees will
use social media
Know how to engage and disengage
from comments, etc.
Must keep information up to date
12. How to use the Facebook Page
Calendar Notices
Event information
Post photos from events
Congratulatory notes to students / teams
Link to surveys and polls
38. LinkedIn
Over the past year or so, I have really
used LinkedIn quite a bit. I found a guy
to run the west coast for me; I’ve met
some CEO’s of multi-Billion dollar
companies – got together with them
including golf. It’s such an important
medium.
54. Putting together a SM Calendar
Develop a schedule
Weekly or bi-weekly blog posts
Tweets at least twice a week
Assign a schedule to certain staff
members
Use Chase’s Calendar of Events to your
advantage
http://www.mhprofessional.com/template
s/chases/special-months.php