This document discusses target markets and their importance for marketing. A target market is a specific group of consumers a company aims its products and services at. Determining a target market is important because it allows companies to better deliver products and services that are in demand. There are several factors to consider when identifying a target market, such as demographics, interests, needs, and location. Focus groups and product rollouts can help companies understand which aspects of products appeal most to different target markets.
7. The better a company is at identifying their potential consumers; the more successful they will be in delivering products and services that are in demand jscreationzs
51. How do you start to determine your target market?
52. Creating the target market may require the use of limited product roll-outs and focus groups, allowing product managers to get a feel for which aspects of the product are the strongest
56. Focus Group - A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis
58. No single product can meet everyone’s needs More than 30 different varieties/flavors
59. Not all products and services are meant for all types of consumers Photostock
60. Resist the temptation to be too general in the hopes of getting a larger slice of the market Renjjith Krishnan
61. That's like throwing 10 darts in random directions instead of aiming just one dead center of the mark! jscreationzs
62. What is the Importance of determining a Target Market?
63. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective
64. Resources Information http://www.entrepreneur.com/encyclopedia/term/82498.html http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm http://www.answers.com/topic/focus-group#ixzz1HQx89zFu Images http://www.freedigitalphotos.net/ http://www.google.com/imghp?hl=en&tab=wi **Please notice pictures are sited with artist name. All pictures not cited with artist name were obtained from Google images. jscreationzs