3. Modern Tools for Business
Google
Yahoo
Bing
Social Media
3
4. Google
The Business generating king which has been
one of the top most business creators in the
world, Over 200 business are being run in
Pakistan that are dependant on Google
4
5. So what tools are used on Google
Adwords
Trends
Insights
Google products
5
6. Social Tools
A major upcoming trend is the Social Media
which is helping over come our budget
constraints i.e. Without spending anything
but the time you normally waste on Face
book you can get your business up and
running
6
7. Marketing and advertising are now being defined
by the mantra of paid, owned and earned…
… how can you leverage all three
to delight your customers?
7
8. The media trinity
Paid – Paid placements that promote a product, site or
piece of content that an advertiser wants to pay to draw
attention to. Shift from foundation to a catalyst that
feeds owned and creates earned.
Owned – Any asset owned by the brand (i.e.
site, network, community, app etc.) Build for longer-
term relationships with existing potential customers and
earn media
Earned – Brand-related consumer actions and
conversations. Listen and respond: Earned is often the
result of well-executed and well-coordinated owned and
paid media.
8
9. Paid Media
Drives owned media engagement and creates
earned conversation
… what would you do
to delight your customers?
9
10. Owned media
Drives earned conversation, which in turn can
drive more traffic to owned
destination, which can drive further
conversations and so on.
… effective owned media can help
paid media to work harder.
10
11. Earned Media
Highlight owned media spaces and turn them
into vibrant communities
… conversations and sharing aid the
effectiveness of paid media.
11
Coming soonto a theatre near you:Identity Wars: The Battle to Control Personal DataPersonal data is the doppelganger of the consumer, her very identity as a commercial being. Open the floodgates, as most of the vast quantities of enterprise data generated each day is - one way or another - personal. Data that's transactional, social, local, mobile and on and on.As the leading players jocky for position, control is the name of the game, and the stakes couldn't be higher. We are early in the process of establishing a consumer identity ecosystem, standing on the cusp of major developments. New paradigms will be established and astounding enterprise power stands to be gained. Does anyone own consumer identity data? What precisely does "ownership" of personal data mean? In any case, the objective is not to own the transaction but to control the data it generates. Facebook and Google are central, but dozens of established enterprises and innovative startups are in the game.
