Presentation at Social Media Week Singapore, Feb 2012

2. INTRODUCTION
Aegis Media is one of the largest marketing services groups globally with
focus on helping clients embrace and benefit from the digital revolution
• We have invested US$ 4.3 billion dollars on behalf of our clients in
media
Isobar is a global digital creative agency and iProspect is a global
performance marketing agency
• Together we work across clients on Social + Search mantra
• Isobar awarded Campaign APAC Digital Agency of the Year for 2011

3. SEARCH EVOLUTION
Traditional • Search as we have known it since the dawn of the web
Real-time • Content is discoverable as it is uploaded online
• Shows results as you type, saves 2-5 seconds per
Instant search
• Inclusion of activity and content from your social graph
Social to your search
Social Network • Search within a social network

4. REAL-TIME SEARCH

5. INSTANT SEARCH

6. SOCIAL SEARCH

7. SOCIAL IMPROVES IMPACT

8. SEARCH AND SOCIAL
“Endorsement” “Advocacy”
NOTE : Google’s ZMOT graphic used as the base

9. THE NEW QUESTION
HOW DOES YOUR BRAND
PERFORM IN REAL-TIME
SOCIAL SEARCH?

10. • pictures in Flickr, Instagram,
Pinterest
Social objects • videos on YouTube
• likes, check-ins etc in Facebook
are the • bookmarks in Delicious
catalysts to • reviews in Yelp, Hungrygowhere
conversations • subject matter in Ning
• thoughts shared in blogs
• endorsements on Twitter

11. BRAND SOCIAL CURRENCY
Brand Loyalty
Social Currency
Source : Whitepaper by Vivaldi Partners ‘Social Currency’
http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html

12. UGC AS SOCIAL OBJECTS

13. SOCIAL IMPROVES CURRENCY

15. SOCIAL MEDIA OPTIMIZATION (SMO)
The distribution of social objects
and their ability to rise to the top of
any related search query, where
and when its performed.
SEO + SMO : Amplified findability in
the traditional and social web
SOURCE : Brian Solis thought leadership content on SMO with Hubspot

16. SYNDICATION IS KEY
SOURCE : Brian Solis thought leadership content on SMO with Hubspot

17. AND SO IS BRINGING POSITIVE SOCIAL
OBJECTS ONTO OWNED MEDIA

18. AND SO IS BRINGING POSITIVE SOCIAL
OBJECTS ONTO OWNED MEDIA

19. EVENTUALLY GENERATING VALUABLE
SOCIAL BRAND CURRENCY
SOURCE : Nielsen BuzzMetrics’ Brand Association Map (BAM)

20. THANK YOU!