2. Bit about Isobar and me
• Isobar- a modern communications agency with presence in 11
cities across APAC
• part of Aegis Group PLC
• campaign Asia Pacific Digital Agency of the Year 2011
• Me – Lived in India, HK, China, Malaysia and SQ. Professional
experience covers Market research, Media, Marketing analytics
and Digital with focus now on Social Media
• passionate about data and all things digital
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3. Making Content Social - Setting 3 wheels in motion
3)
Findability
2)
Seeding
1) Creating
Shareworthy
content
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14. SEARCH EVOLUTION
• Search as we have known it since the dawn of the
Traditional web
Real-time • Content is discoverable as it is uploaded online
• Shows results as you type, saves 2-5 seconds per
Instant search
• Inclusion of activity and content from your social
Social graph to your search
Social Network • Search within a social network
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18. SEARCH AND SOCIAL
“Endorsement” “Advocacy”
NOTE : Google’s ZMOT graphic used as the base
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19. THE NEW QUESTION
HOW DOES YOUR BRAND
PERFORM IN REAL-TIME
SOCIAL SEARCH?
SOURCE : Brian Solis thought leadership content on SMO with Hubspot
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20. • pictures in Flickr, Instagram, Pinterest
• videos on YouTube
Social objects • likes, check-ins etc in Facebook
are the • bookmarks in Delicious
catalysts to • reviews in Yelp, Hungrygowhere
• subject matter in Ning
conversations • thoughts shared in blogs
• endorsements on Twitter
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22. Social media optimization (SMO)
The distribution of social objects and
their ability to rise to the top of any
related search query, where and
when its performed.
SEO + SMO : Amplified findability in
the traditional and social web
SOURCE : Brian Solis thought leadership content on SMO with Hubspot
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23. SYNDICATION IS KEY
SOURCE : Brian Solis thought leadership content on SMO with Hubspot
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24. AND SO IS BRINGING POSITIVE SOCIAL OBJECTS ONTO OWNED
MEDIA
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25. AND SO IS BRINGING POSITIVE SOCIAL OBJECTS ONTO OWNED
MEDIA
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