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From Digital Home to Mobile Universe

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Shane Williamson
Shane Williamson

Media Leaders Forum 2006 (Sydney, Australia) - From Digital Home to Mobile Universe.

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from digital home to mobile universe: the technological outlook Shane Williamson Senior Consultant DRC [email_address]
State of the Blogosphere, February 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some facts in summary from Dave Sifry, Blogging on the Technorati Blog about the state of the Blogosphere: http://www.technorati.com/weblog/2006/02/81.html
http://www.destinationcrm.com/articles/default.asp?ArticleID=5672
2 Lifetimes of Technology 1844 Telegraph 1876 Telephone 1877 Phonograph 1887 “ Platter” Record 1888 Kodak Camera 1906 Radio Broadast 1927 TV 1936 Programmable Computers 1947 Polaroid Camera 1981 PC 1979 Cellular Phone 1910 Talking motion picture 1921 1 st Robot built 1942 Isaac Asimov’s 4 Robotic laws 1929 Car Radio 1932 Polaroid Photography 1940 Colour TV 1951 Video Tape Recorder 1962 Audio Cassette 1963 Video Disc 1965 Compact Disc 1971 Microprocessor 1971 VCR + Liquid Crystal Display 1973 Ethernet 1979 “ Walkman” Audio Cassette tape 1984 CD-ROM 1988 Digital Cellular Phone 1989 HDTV 1990 WWW 1995 DVD 1950 Turing “Test” For AI 1956 1 st Robotic Company 1961 Industrial Robots 1979 Seeing Robots 2001 MOBILE WEB 2001 Video mobile 2001 iPods AUDIO TELEPHONY VIDEO COMPUTER ROBOTS (AI) 2003 Pet Robots 1800 1900 2000 1810 1820 1830 1840 1850 1860 1870 1880 1890 1910 1920 1930 1940 1950 1960 1970 1980 1990
the 3G mobile landscape
3G ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
why 3G is a new category - broadband speeds
mobile ubiquity business.three.com.au Sharp SH2101V (FOMA) Touch-panel screen Keyboard Panasonic P2402 (FOMA) Type II CompactFlash™ card Video conferencing enabled Novatel Wireless Merlin U530 PCMCIA data card Fujitsu F2611 (FOMA) 4 10BASE-T Ethernet ports 7 meter range Bluetooth handset Dialogue Flybook Notebook/Tablet PC Windows XP 3G/WiFi/LAN/Bluetooth Mobile phone functionality Sierra Wireless MP 555 Integrated GPS module for vehicle tracking Telson TWC-1150 VeriFone Omni 3600 Triple track magnetic card reader Smartcard reader Integrated printer
mobiles are becoming the new media gateway
 
3G Vs 2G ,[object Object],[object Object],http://www.160characters.org/news.php?action=view&nid=1932
technology and the media in 2006
Internet is a richer experience
Converging Media Technologies Radio TV Internet Tivo BitTorrent MobileTV IPTV MP3 Analogue Age The Digital Era Commercial media controlled viewing experience user controlled viewing experience
Device Case Study: Nokia N90
Device Case Study: Nokia N90 mo Movie & still digital camera (Carl Zeiss optics) Voice & video calls Quickoffice software (spreadsheet, word, PPT & PDF) E-mail USB drive Symbian operating system Video editing
Device Case Study: Nokia N90 Movie & still digital camera (Carl Zeiss optics) Voice & video calls E-mail
Device Case Study: TiVo Series2 with TiVoToGo
Device Case Study: TiVo Series2 with TiVoToGo
Mobile TV Trials ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Generation Gap ,[object Object],http://blogs.zdnet.com/ITFacts/?p=10168&part=rss&tag=feed&subj=zdblog
Report: Nearly 18 Billion Videos Streamed Online in 2005 ,[object Object],[object Object]
the road ahead
Media consumption trends ,[object Object],[object Object],[object Object],[object Object]
Introducing the new competition…. your customers
user producers
It’s about them! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Massive Passives, Gadgetiers & Kool Kids!?!? (from IBM “The end of TV as we know it”) http://www-1.ibm.com/services/us/index.wss/ibvstudy/imc/a1023172?cntxt=a1000062
MASS MEDIA CONTENT PERSONALISED RELEVANT CONTENT TIME & SPACE SHIFTED
New markets
TV content in a mobile world
What’s in a SIM? ,[object Object],[object Object],[object Object],[object Object],Once the two SIM cards have been "paired", the phone can be used to control household appliances (turn on the heating, change the temperature, manage sprinkler systems, turn household lights on and off, manage computer files, etc.). Commonly used set-top box smartcards equipped with the new technology will also be able to "communicate" with mobile phones, turning mobile phones into a method for purchasing TV content instead of connecting a set-top box to a telephone socket. Mobile phones can be used to interact with a TV set-top box and order pay-per-view football matches or films, or recharge a prepaid smartcard without going to a sales outlet. TIM is developing new methods of payment that enable customers to pay for content using the new SIM card.
The “leapfrog effect” ,[object Object],[object Object],[object Object],http://www.iht.com/articles/2006/01/11/business/ptend12.php
New ways to watch http://techon.nikkeibp.co.jp/english/NEWS_EN/20050606/105475/?ST=english ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other’s watching for you Korea to introduce household bots to watch the kids, clean and order pizza South Korea's Ministry of Information and Communications hopes to introduce a series of internet-connected household robots this October. The bots, according to the Ministry, will be able to perform such household tasks as cleaning, monitoring homes, reading to children, and ordering pizza via the Internet. The Korean government also plans to roll out robo-cops that can pursue suspects, and multi-legged or wheeled combat bots within the next five years. The bots will receive most of their commands via a wireless Internet connection , keeping costs down to as little as $1,000, and allowing a malevolent AI or evil scientist to completely take over the nation's network of robots at will. http://engadget.com/2006/01/17/korea-to-introduce-household-bots-to-watch-the-kids-clean-and-o/
“ Consumer is an industrial-age word, a broadcast-age word. It implies that we are all tied to our chairs, head back, eating ‘content’ and crapping cash.” Doc Searls http://doc.weblogs.com/ Co-author of “ The Cluetrain Manifesto”
Thank you Shane Williamson DRC [email_address] http://spaces.msn.com/shanewilliamson

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From Digital Home to Mobile Universe

  • 1. from digital home to mobile universe: the technological outlook Shane Williamson Senior Consultant DRC [email_address]
  • 2.
  • 4. 2 Lifetimes of Technology 1844 Telegraph 1876 Telephone 1877 Phonograph 1887 “ Platter” Record 1888 Kodak Camera 1906 Radio Broadast 1927 TV 1936 Programmable Computers 1947 Polaroid Camera 1981 PC 1979 Cellular Phone 1910 Talking motion picture 1921 1 st Robot built 1942 Isaac Asimov’s 4 Robotic laws 1929 Car Radio 1932 Polaroid Photography 1940 Colour TV 1951 Video Tape Recorder 1962 Audio Cassette 1963 Video Disc 1965 Compact Disc 1971 Microprocessor 1971 VCR + Liquid Crystal Display 1973 Ethernet 1979 “ Walkman” Audio Cassette tape 1984 CD-ROM 1988 Digital Cellular Phone 1989 HDTV 1990 WWW 1995 DVD 1950 Turing “Test” For AI 1956 1 st Robotic Company 1961 Industrial Robots 1979 Seeing Robots 2001 MOBILE WEB 2001 Video mobile 2001 iPods AUDIO TELEPHONY VIDEO COMPUTER ROBOTS (AI) 2003 Pet Robots 1800 1900 2000 1810 1820 1830 1840 1850 1860 1870 1880 1890 1910 1920 1930 1940 1950 1960 1970 1980 1990
  • 5. the 3G mobile landscape
  • 6.
  • 7. why 3G is a new category - broadband speeds
  • 8. mobile ubiquity business.three.com.au Sharp SH2101V (FOMA) Touch-panel screen Keyboard Panasonic P2402 (FOMA) Type II CompactFlash™ card Video conferencing enabled Novatel Wireless Merlin U530 PCMCIA data card Fujitsu F2611 (FOMA) 4 10BASE-T Ethernet ports 7 meter range Bluetooth handset Dialogue Flybook Notebook/Tablet PC Windows XP 3G/WiFi/LAN/Bluetooth Mobile phone functionality Sierra Wireless MP 555 Integrated GPS module for vehicle tracking Telson TWC-1150 VeriFone Omni 3600 Triple track magnetic card reader Smartcard reader Integrated printer
  • 9. mobiles are becoming the new media gateway
  • 10.  
  • 11.
  • 12. technology and the media in 2006
  • 13. Internet is a richer experience
  • 14. Converging Media Technologies Radio TV Internet Tivo BitTorrent MobileTV IPTV MP3 Analogue Age The Digital Era Commercial media controlled viewing experience user controlled viewing experience
  • 15. Device Case Study: Nokia N90
  • 16. Device Case Study: Nokia N90 mo Movie & still digital camera (Carl Zeiss optics) Voice & video calls Quickoffice software (spreadsheet, word, PPT & PDF) E-mail USB drive Symbian operating system Video editing
  • 17. Device Case Study: Nokia N90 Movie & still digital camera (Carl Zeiss optics) Voice & video calls E-mail
  • 18. Device Case Study: TiVo Series2 with TiVoToGo
  • 19. Device Case Study: TiVo Series2 with TiVoToGo
  • 20.
  • 21.
  • 22.
  • 24.
  • 25. Introducing the new competition…. your customers
  • 27.
  • 28. Massive Passives, Gadgetiers & Kool Kids!?!? (from IBM “The end of TV as we know it”) http://www-1.ibm.com/services/us/index.wss/ibvstudy/imc/a1023172?cntxt=a1000062
  • 29. MASS MEDIA CONTENT PERSONALISED RELEVANT CONTENT TIME & SPACE SHIFTED
  • 31. TV content in a mobile world
  • 32.
  • 33.
  • 34.
  • 35. Other’s watching for you Korea to introduce household bots to watch the kids, clean and order pizza South Korea's Ministry of Information and Communications hopes to introduce a series of internet-connected household robots this October. The bots, according to the Ministry, will be able to perform such household tasks as cleaning, monitoring homes, reading to children, and ordering pizza via the Internet. The Korean government also plans to roll out robo-cops that can pursue suspects, and multi-legged or wheeled combat bots within the next five years. The bots will receive most of their commands via a wireless Internet connection , keeping costs down to as little as $1,000, and allowing a malevolent AI or evil scientist to completely take over the nation's network of robots at will. http://engadget.com/2006/01/17/korea-to-introduce-household-bots-to-watch-the-kids-clean-and-o/
  • 36. “ Consumer is an industrial-age word, a broadcast-age word. It implies that we are all tied to our chairs, head back, eating ‘content’ and crapping cash.” Doc Searls http://doc.weblogs.com/ Co-author of “ The Cluetrain Manifesto”
  • 37. Thank you Shane Williamson DRC [email_address] http://spaces.msn.com/shanewilliamson