The document discusses various aspects of corporate identity, branding, and reputation. It defines corporate identity as the visual elements like logo and colors that maintain brand recognition. Corporate personality is shaped by identity and reflects the organization's culture. Good communication allows a company to consistently convey what it is and does to stakeholders. Corporate image is stakeholders' perceptions of the organization, which a company can influence through its values, beliefs, and behaviors. Reputation is a deeper set of images important for differentiation, support, and measuring corporate value. The document also discusses developing corporate brands through symbolism, behavior, and communication, as well as managing identity, reputation, and networks within organizations.

1. Creativity meets company persona. By Ida Faradilla Siti Farhana Noor Aziema Eiap Sue Shin Tutor : Damansara

11. Strategy & Corporate Identity/ Image

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