1. Diversity Management in
PepsiCo
By:
Arun BS
Debraj Chatterjee
Praveen EK
Shubha Brota Raha
Sujoy Dalal

2. About PepsiCo…
PepsiCo is #2 Food & Beverage Company Worldwide.

3. About PepsiCo…
PepsiCo has 18 mega
global brands.

4. Talent Sustainability…

5. Diversity and Inclusion…
PepsiCo Website quotes –
“We have a core belief that making the most of diverse strengths and
talents helps make our company successful. We take great care to
weave diversity and inclusion (D&I) into the very fabric of our culture
to improve as a global, multicultural and multigenerational company
capable of serving the world's communities effectively”
Caleb Bradham, inventor of Pepsi Cola said –
“Diversity isn’t just the right thing to do. It’s the right thing to do for
our business”
Ex-CEO Steve Reinemund had enforced aggressive hiring and promoting
rules. Today the policy says that half of all new hires at Pepsi have to be
either women or ethnic minorities. HALF! And managers now earn their
bonuses in part by how well they recruit and retain them.
Today 33% of Pepsi's board members and 31% of Pepsi’s executives are
women.

6. PepsiCo Diversity History…
 1947 to 1951 – Pepsi had a “special markets” team, comprising 12 black men
whose job was to sell the soft drink to what was then called “the Negro market”
 1950s – Pepsi-Cola signed a 12-month advertising contract with EBONY
magazine. It was the 1st time that a major US company signed such a contract
with a minority publication
 After this, Harry C Russell is named VP of Corporate Planning for Pepsi, the 1st
African-American VP of a major US corporation
 Next Dr. H Naylor Fitzhugh, the 1st African-American to graduate from
Harvard Business School is hired as VP of special markets
 1971 – New York League gives Pepsi, the “Fredrick Douglas Award” for
contribution towards the cause of equal opportunity
 1980s – Pepsi Black Employee’s Association is formed to help the company
deal effectively with diversity.

7. PepsiCo Diversity History…
 1985 – Black Enterprise Magazine names Pepsi, one of the 35 Top Firms
for Minorities
 1994 – Pepsi begins formalized diversity training
 1999 – Pepsi Bottling Group (PBG) spun off from Pepsi and became a
publicly traded company
 2000 – PBG appoints a Diversity Advisory Board to develop new strategies
and principles to be put into practice
 2004 – PBG holds 15th spot of the Top 50 companies for diversity
 2005 – PBG is named in the 30 best companies for diversity
 2007 – PBG is ranked #2 on the Diversity Inc’s Top 50 companies for
diversity.

8. PepsiCo Diversity – Women…
This video says it all:
http://www.youtube.com/watch?v=TNXOJaQ9T5g

9. PepsiCo Diversity - Suppliers…
Pepsi’s brands appeal to an extraordinarily diverse array of customers
and they are sold by an equally diverse group of retailers. To truly
understand the needs of the consumers and customers—and to
succeed in the marketplace—PepsiCo reflects that diversity in its
supplier base also.
In 2010, in the U.S. alone, Pepsi spent nearly $1.4 billion dollars with
minority- and women-owned suppliers.
PepsiCo has expanded the supplier diversity programs into other major
markets, where the issue is most relevant—the U.K. (named
Corporation of the Year by MSD-UK in 2010), Canada and South Africa,
and would continue expanding the program as appropriate.

10. PepsiCo Diversity - Suppliers…
Despite a continued
difficult economy, in
2010 PepsiCo grew its
diversity spending by
4 percent.

11. PepsiCo honored for Diversity…

12. PepsiCo honored for Diversity…
PepsiCo—United States List of Rating
Asian MBA 3rd in Best Companies for Asians
Best in Class Award for Promoting
Asia Society Asian Pacific American Leaders and
Global Diversity
National Association for Female NAFE Top Companies for Executive
Executives Women list for 2010
Best Company for Multicultural
Working Mother Media
Women
Top Among Its American
Women's Business Enterprise
Corporations for Women's Business
National Council
Enterprises
Black Collegian Top 100 Employers for Diversity (67th)
Top 50 Organizations for Diversity
DiversityBusiness.com Magazine
(17th)

13. PepsiCo honored for Diversity…
PepsiCo—United States List of Rating
United Spinal 2010 Visionary Award
The Corporate Achievers for
2010 Corporate Achievers Award
Individuals with Disabilities
Black Enterprise BE's Top 40 Companies for Diversity
5th in America's Most Respected
Reputation Institute
Companies
Boston College Center for Corporate Placed 5th in Reputation Institute
Citizenship CSRI
CR Magazine 3rd in 100 Best Corporate Citizens

14. PepsiCo honored for Diversity…
PepsiCo International List of Rating
PepsiCo Turkey Top List of "Companies Where Women
Forbes Magazine
Could Be Promoted the Fastest"
Placed 22nd in Mexico in the 500—5,000 Employee
Great Place to Work—Mexico
Category
Great Place to Work—France Ranked 1st in the Fewer than 500 Employees Category
PepsiCo Italy listed in "Best Workplaces in Italy 2010"
Great Place to Work—Italy
(ranked 12th)
Top Employers—Italy PepsiCo Italy listed in "Top Employers Italy 2010"
PepsiCo Greece (Tasty Foods) listed in "Best
Great Place to Work—Greece
Workplaces in Greece 2010" (ranked 4th)
PepsiCo Turkey listed in "Best Companies to Work For"
Best Companies to Work For—Turkey for University Students in Turkey (ranked 7th in FMCG
Sector)
PepsiCo Turkey certified as "Best Employer" (ranked
Hewitt Best Employers—Turkey
5th)
PepsiCo Ireland listed in "Best Workplaces in Ireland
Great Place to Work—Ireland
2010" (ranked 3rd—over 250 employees)
PepsiCo Ireland listed in "Best Workplace in the
Great Place to Work—Ireland
Manufacturing Sector 2010"

15. PepsiCo honored for Diversity…
PepsiCo International List of Rating
PepsiCo U.K. & Ireland listed in "Best Workplaces in
Great Place to Work—U.K.
United Kingdom 2010"
PepsiCo U.K. & Ireland won "Team of the Year Award
Everywoman Awards 2010" at the MAN "Everywoman" in Transport and
Logistics Awards
PepsiCo Spain ranked 4th as "One of the Best
Actualidad Económica (local newspaper)
Companies in Spain" that invests in training
PepsiCo Spain awarded "Companies with Biggest
CRF Institute
Future" in terms of CSR
PepsiCo Spain listed in "Most Reputable Companies"
Reputation Institute
in Spain (ranked 41st of 140 large companies)
PepsiCo Portugal ranked 1st for its work-life balance
Deloitte & IESE Business School
policies for working families
Wall Street Journal Asia 35th in Asia 200
Ethisphere Listed in World's Most Ethical Companies
Fortune 1st in 50 Most Powerful Women in Business
Fortune 2nd in World's Most Admired Companies

16. Thank You…