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Diversity Management in
         PepsiCo
                By:
             Arun BS
         Debraj Chatterjee
           Praveen EK
        Shubha Brota Raha
           Sujoy Dalal
About PepsiCo…
PepsiCo is #2 Food & Beverage Company Worldwide.
About PepsiCo…

PepsiCo has 18 mega
global brands.
Talent Sustainability…
Diversity and Inclusion…
PepsiCo Website quotes –
“We have a core belief that making the most of diverse strengths and
talents helps make our company successful. We take great care to
weave diversity and inclusion (D&I) into the very fabric of our culture
to improve as a global, multicultural and multigenerational company
capable of serving the world's communities effectively”
Caleb Bradham, inventor of Pepsi Cola said –
“Diversity isn’t just the right thing to do. It’s the right thing to do for
our business”

Ex-CEO Steve Reinemund had enforced aggressive hiring and promoting
rules. Today the policy says that half of all new hires at Pepsi have to be
either women or ethnic minorities. HALF! And managers now earn their
bonuses in part by how well they recruit and retain them.

Today 33% of Pepsi's board members and 31% of Pepsi’s executives are
women.
PepsiCo Diversity History…
 1947 to 1951 – Pepsi had a “special markets” team, comprising 12 black men
whose job was to sell the soft drink to what was then called “the Negro market”

 1950s – Pepsi-Cola signed a 12-month advertising contract with EBONY
magazine. It was the 1st time that a major US company signed such a contract
with a minority publication

 After this, Harry C Russell is named VP of Corporate Planning for Pepsi, the 1st
African-American VP of a major US corporation

 Next Dr. H Naylor Fitzhugh, the 1st African-American to graduate from
Harvard Business School is hired as VP of special markets

 1971 – New York League gives Pepsi, the “Fredrick Douglas Award” for
contribution towards the cause of equal opportunity

 1980s – Pepsi Black Employee’s Association is formed to help the company
deal effectively with diversity.
PepsiCo Diversity History…
 1985 – Black Enterprise Magazine names Pepsi, one of the 35 Top Firms
for Minorities

 1994 – Pepsi begins formalized diversity training

 1999 – Pepsi Bottling Group (PBG) spun off from Pepsi and became a
publicly traded company

 2000 – PBG appoints a Diversity Advisory Board to develop new strategies
and principles to be put into practice

 2004 – PBG holds 15th spot of the Top 50 companies for diversity

 2005 – PBG is named in the 30 best companies for diversity

 2007 – PBG is ranked #2 on the Diversity Inc’s Top 50 companies for
diversity.
PepsiCo Diversity – Women…




                 This video says it all:

     http://www.youtube.com/watch?v=TNXOJaQ9T5g
PepsiCo Diversity - Suppliers…
Pepsi’s brands appeal to an extraordinarily diverse array of customers
and they are sold by an equally diverse group of retailers. To truly
understand the needs of the consumers and customers—and to
succeed in the marketplace—PepsiCo reflects that diversity in its
supplier base also.



In 2010, in the U.S. alone, Pepsi spent nearly $1.4 billion dollars with
minority- and women-owned suppliers.
PepsiCo has expanded the supplier diversity programs into other major
markets, where the issue is most relevant—the U.K. (named
Corporation of the Year by MSD-UK in 2010), Canada and South Africa,
and would continue expanding the program as appropriate.
PepsiCo Diversity - Suppliers…




                             Despite a continued
                             difficult economy, in
                             2010 PepsiCo grew its
                             diversity spending by
                             4 percent.
PepsiCo honored for Diversity…
PepsiCo honored for Diversity…

  PepsiCo—United States             List of Rating
  Asian MBA                         3rd in Best Companies for Asians
                                    Best in Class Award for Promoting
  Asia Society                      Asian Pacific American Leaders and
                                    Global Diversity
  National Association for Female   NAFE Top Companies for Executive
  Executives                        Women list for 2010
                                    Best Company for Multicultural
  Working Mother Media
                                    Women
                                    Top Among Its American
  Women's Business Enterprise
                                    Corporations for Women's Business
  National Council
                                    Enterprises

  Black Collegian                   Top 100 Employers for Diversity (67th)
                                    Top 50 Organizations for Diversity
  DiversityBusiness.com Magazine
                                    (17th)
PepsiCo honored for Diversity…

 PepsiCo—United States                List of Rating
 United Spinal                        2010 Visionary Award
 The Corporate Achievers for
                                      2010 Corporate Achievers Award
 Individuals with Disabilities
 Black Enterprise                     BE's Top 40 Companies for Diversity
                                      5th in America's Most Respected
 Reputation Institute
                                      Companies
 Boston College Center for Corporate Placed 5th in Reputation Institute
 Citizenship                         CSRI
 CR Magazine                          3rd in 100 Best Corporate Citizens
PepsiCo honored for Diversity…
PepsiCo International                List of Rating
                                    PepsiCo Turkey Top List of "Companies Where Women
Forbes Magazine
                                    Could Be Promoted the Fastest"
                                    Placed 22nd in Mexico in the 500—5,000 Employee
Great Place to Work—Mexico
                                    Category
Great Place to Work—France          Ranked 1st in the Fewer than 500 Employees Category
                                    PepsiCo Italy listed in "Best Workplaces in Italy 2010"
Great Place to Work—Italy
                                    (ranked 12th)
Top Employers—Italy                 PepsiCo Italy listed in "Top Employers Italy 2010"
                                    PepsiCo Greece (Tasty Foods) listed in "Best
Great Place to Work—Greece
                                    Workplaces in Greece 2010" (ranked 4th)
                                    PepsiCo Turkey listed in "Best Companies to Work For"
Best Companies to Work For—Turkey   for University Students in Turkey (ranked 7th in FMCG
                                    Sector)
                                    PepsiCo Turkey certified as "Best Employer" (ranked
Hewitt Best Employers—Turkey
                                    5th)
                                    PepsiCo Ireland listed in "Best Workplaces in Ireland
Great Place to Work—Ireland
                                    2010" (ranked 3rd—over 250 employees)
                                    PepsiCo Ireland listed in "Best Workplace in the
Great Place to Work—Ireland
                                    Manufacturing Sector 2010"
PepsiCo honored for Diversity…

PepsiCo International                     List of Rating
                                         PepsiCo U.K. & Ireland listed in "Best Workplaces in
Great Place to Work—U.K.
                                         United Kingdom 2010"
                                         PepsiCo U.K. & Ireland won "Team of the Year Award
Everywoman Awards                        2010" at the MAN "Everywoman" in Transport and
                                         Logistics Awards
                                         PepsiCo Spain ranked 4th as "One of the Best
Actualidad Económica (local newspaper)
                                         Companies in Spain" that invests in training
                                         PepsiCo Spain awarded "Companies with Biggest
CRF Institute
                                         Future" in terms of CSR
                                         PepsiCo Spain listed in "Most Reputable Companies"
Reputation Institute
                                         in Spain (ranked 41st of 140 large companies)
                                         PepsiCo Portugal ranked 1st for its work-life balance
Deloitte & IESE Business School
                                         policies for working families
Wall Street Journal Asia                 35th in Asia 200
Ethisphere                               Listed in World's Most Ethical Companies
Fortune                                  1st in 50 Most Powerful Women in Business
Fortune                                  2nd in World's Most Admired Companies
Thank You…

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Diversity Management in Pepsi Co

  • 1. Diversity Management in PepsiCo By: Arun BS Debraj Chatterjee Praveen EK Shubha Brota Raha Sujoy Dalal
  • 2. About PepsiCo… PepsiCo is #2 Food & Beverage Company Worldwide.
  • 3. About PepsiCo… PepsiCo has 18 mega global brands.
  • 5. Diversity and Inclusion… PepsiCo Website quotes – “We have a core belief that making the most of diverse strengths and talents helps make our company successful. We take great care to weave diversity and inclusion (D&I) into the very fabric of our culture to improve as a global, multicultural and multigenerational company capable of serving the world's communities effectively” Caleb Bradham, inventor of Pepsi Cola said – “Diversity isn’t just the right thing to do. It’s the right thing to do for our business” Ex-CEO Steve Reinemund had enforced aggressive hiring and promoting rules. Today the policy says that half of all new hires at Pepsi have to be either women or ethnic minorities. HALF! And managers now earn their bonuses in part by how well they recruit and retain them. Today 33% of Pepsi's board members and 31% of Pepsi’s executives are women.
  • 6. PepsiCo Diversity History…  1947 to 1951 – Pepsi had a “special markets” team, comprising 12 black men whose job was to sell the soft drink to what was then called “the Negro market”  1950s – Pepsi-Cola signed a 12-month advertising contract with EBONY magazine. It was the 1st time that a major US company signed such a contract with a minority publication  After this, Harry C Russell is named VP of Corporate Planning for Pepsi, the 1st African-American VP of a major US corporation  Next Dr. H Naylor Fitzhugh, the 1st African-American to graduate from Harvard Business School is hired as VP of special markets  1971 – New York League gives Pepsi, the “Fredrick Douglas Award” for contribution towards the cause of equal opportunity  1980s – Pepsi Black Employee’s Association is formed to help the company deal effectively with diversity.
  • 7. PepsiCo Diversity History…  1985 – Black Enterprise Magazine names Pepsi, one of the 35 Top Firms for Minorities  1994 – Pepsi begins formalized diversity training  1999 – Pepsi Bottling Group (PBG) spun off from Pepsi and became a publicly traded company  2000 – PBG appoints a Diversity Advisory Board to develop new strategies and principles to be put into practice  2004 – PBG holds 15th spot of the Top 50 companies for diversity  2005 – PBG is named in the 30 best companies for diversity  2007 – PBG is ranked #2 on the Diversity Inc’s Top 50 companies for diversity.
  • 8. PepsiCo Diversity – Women… This video says it all: http://www.youtube.com/watch?v=TNXOJaQ9T5g
  • 9. PepsiCo Diversity - Suppliers… Pepsi’s brands appeal to an extraordinarily diverse array of customers and they are sold by an equally diverse group of retailers. To truly understand the needs of the consumers and customers—and to succeed in the marketplace—PepsiCo reflects that diversity in its supplier base also. In 2010, in the U.S. alone, Pepsi spent nearly $1.4 billion dollars with minority- and women-owned suppliers. PepsiCo has expanded the supplier diversity programs into other major markets, where the issue is most relevant—the U.K. (named Corporation of the Year by MSD-UK in 2010), Canada and South Africa, and would continue expanding the program as appropriate.
  • 10. PepsiCo Diversity - Suppliers… Despite a continued difficult economy, in 2010 PepsiCo grew its diversity spending by 4 percent.
  • 11. PepsiCo honored for Diversity…
  • 12. PepsiCo honored for Diversity… PepsiCo—United States List of Rating Asian MBA 3rd in Best Companies for Asians Best in Class Award for Promoting Asia Society Asian Pacific American Leaders and Global Diversity National Association for Female NAFE Top Companies for Executive Executives Women list for 2010 Best Company for Multicultural Working Mother Media Women Top Among Its American Women's Business Enterprise Corporations for Women's Business National Council Enterprises Black Collegian Top 100 Employers for Diversity (67th) Top 50 Organizations for Diversity DiversityBusiness.com Magazine (17th)
  • 13. PepsiCo honored for Diversity… PepsiCo—United States List of Rating United Spinal 2010 Visionary Award The Corporate Achievers for 2010 Corporate Achievers Award Individuals with Disabilities Black Enterprise BE's Top 40 Companies for Diversity 5th in America's Most Respected Reputation Institute Companies Boston College Center for Corporate Placed 5th in Reputation Institute Citizenship CSRI CR Magazine 3rd in 100 Best Corporate Citizens
  • 14. PepsiCo honored for Diversity… PepsiCo International List of Rating PepsiCo Turkey Top List of "Companies Where Women Forbes Magazine Could Be Promoted the Fastest" Placed 22nd in Mexico in the 500—5,000 Employee Great Place to Work—Mexico Category Great Place to Work—France Ranked 1st in the Fewer than 500 Employees Category PepsiCo Italy listed in "Best Workplaces in Italy 2010" Great Place to Work—Italy (ranked 12th) Top Employers—Italy PepsiCo Italy listed in "Top Employers Italy 2010" PepsiCo Greece (Tasty Foods) listed in "Best Great Place to Work—Greece Workplaces in Greece 2010" (ranked 4th) PepsiCo Turkey listed in "Best Companies to Work For" Best Companies to Work For—Turkey for University Students in Turkey (ranked 7th in FMCG Sector) PepsiCo Turkey certified as "Best Employer" (ranked Hewitt Best Employers—Turkey 5th) PepsiCo Ireland listed in "Best Workplaces in Ireland Great Place to Work—Ireland 2010" (ranked 3rd—over 250 employees) PepsiCo Ireland listed in "Best Workplace in the Great Place to Work—Ireland Manufacturing Sector 2010"
  • 15. PepsiCo honored for Diversity… PepsiCo International List of Rating PepsiCo U.K. & Ireland listed in "Best Workplaces in Great Place to Work—U.K. United Kingdom 2010" PepsiCo U.K. & Ireland won "Team of the Year Award Everywoman Awards 2010" at the MAN "Everywoman" in Transport and Logistics Awards PepsiCo Spain ranked 4th as "One of the Best Actualidad Económica (local newspaper) Companies in Spain" that invests in training PepsiCo Spain awarded "Companies with Biggest CRF Institute Future" in terms of CSR PepsiCo Spain listed in "Most Reputable Companies" Reputation Institute in Spain (ranked 41st of 140 large companies) PepsiCo Portugal ranked 1st for its work-life balance Deloitte & IESE Business School policies for working families Wall Street Journal Asia 35th in Asia 200 Ethisphere Listed in World's Most Ethical Companies Fortune 1st in 50 Most Powerful Women in Business Fortune 2nd in World's Most Admired Companies