The document discusses various web marketing strategies including the four Ps of marketing - product, price, promotion, and place. It explains that the product is the item or service being sold, price is the amount customers pay, promotion is how the product is advertised, and place is where the products can be accessed. The document also discusses product-based strategies that consider customer needs and categories, as well as customer-based strategies that identify groups of customers with common characteristics to customize offerings.
2. MARKETINGSTRATEGY
A Marketing Strategy is using a set of
means to achieve a company s goals for
selling and promoting their products and
services.
Topicis
Webmarketingstrategies
4. Web Marketing Strategies
ŠFour Ps of marketing
„Product
Physical item or service that the company is selling.
„Price
Amount customer pays for the product.
„Promotion
Any means of spreading the word about the product.
„Place
Need to have products or services available in
different locations.
5. Product-Based Marketing Strategies
ŠWhen creating a marketing strategy
Managers must consider both the nature of their
products and the nature of their potential customers.
Most office supply stores on the Web
„ Believe customers organize their needs into product
categories.
6. Customer-BasedMarketing
Strategies
Good first step in building a customer-based
marketing strategy
Identify groups of customers who share common
Characteristics
ŠB2B sellers
„ More aware of the need to customize product
and service offerings to match their customers’ needs.
