In Agile software development, experience designers help balance the goals of people using the software against the business and financial goals of the organisation developing it. In this talk, two ThoughtWorks designers discuss what experience design is like out in “the field”, sharing project experiences and industry insights.

1. © 2014

2. Today’s talk
• A little about us
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014

3. Today’s talk
• A little about us
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014

4. © 2014

5. David Peter Simon
© 2014

6. Lucy Power
© 2014

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8. © 2014

9. Today’s talk
• A little about me
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014

10. GLOBAL BUSINESS: GLOBAL COMMUNITY

11. © 2014

12. © 2014

13. THOUGHTWORKS APPROACH
EXPERIMENT
DISCOVER
DELIVER
MVP
Ideas
BUSINESS,
TECHNOLOGY
AND PRODUCT
LEADERS
Continuous Design
Continuous Delivery
MVP
MVP
Customer feedback
CUSTOMERS

14. Today’s talk
• A little about me
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014

15. © 2014

16. © 2014

17. © 2014

18. © 2014

19. © 2014

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23. A sample gig from 30,000 feet

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28. © 2014

29. Closed
Wasted
Journey
Opportunity
Too
expensive
Is the store open
Pain
Other
services
Not on
my route
Closed
Can't find
the store
How far is store?
The
Big
Queue
Out of
stock
No
parking
Go to co-op
Stock
Gaps
Not
ranged
Damaged
Forget to
take/use a
coupon
Purchase
product
Locate the product
Store
Locator
Mission
Store
"check in"
"check in"
deals
Scan it
myself
(faster
shop)
Report
stock
gap /
reward
100's of
cooking books
eVocuher
La
te
r
The Plan
Don't let
me forget
Can't add
item
Collate
on one
list
Remind
me
Targeted
deals for
me
Closed
Up Shop
Need to do top up
Go to co-op
Meal
Planner
No deal
stock left
The Deal
Adventure
and increase
variety
Can't use
deal, too hard
to carry
Next……
Check
Stock
Personalised
deals
Search
deals
Multi-visit
deals
"check in"
deals
The Plan
The
Mission
Queues
Forgot
Item
Duplicated
purchases
Collect my goods
Update the
list
Out of
stock
Do My Shopping
Go to co-op
Use online
list
"check in"
deals
Store
deals
Heavy
Queues
Expensive
Stock gap
feedback
Purchase & use
deals
eVoucher
eProfit
share
Update
online list
No deal
stock left
Can't find
anything
Browse products
Meal
Planner
Spot a good deal
at the co-op
Online
Search
for deals
Forgot
list
Can't
park
shop
No cross/
upsell
No
Deals
Store not
on route
Mistake
in order
Go Home
Are there any
ideas?
What
have I
got in?
Out of
stock
Change
mind
Go to the store
Closed
No time
saved
Ye
s
What do
we need?
The Top
Can't
park
Store not
on route
Can't
park
No
deals
Check
Stock
No
Show
Or nominated
location
Go Shopping or
collect later?
List is not
with me
Add to shopping
list
Vouchers
Submit shopping list
Select collection
time/store
Pay
No
Targeted
deals for
me
Reward
Behaviour
Goods
not ready
No right
collect time
Start a shopping
list
Meal
Planner
Payment
easy
Faster
shopping
Re-enforce
purchase
No credit
card
Proximatey
warning
annoying
When do I need it
Search
store and
deals
NFC
Payment
use
payout
voucher
eProfit
share
No
w
Do they stock it?
Check
Stock
"I have a need"
Expensive
See deals and
select products
Convenient
deals
NFC
payment
Queues
Cross-sell
opportunity
Purchase
eVoucher
use
payout
voucher
eProfit
share
use
payout
voucher
Use a
deal
Digitally
buy food
stamps
Delivery
Delivery
next time
Shopping
report
Delivery
of
forgotten
item
Health
report
Reduce post
purchase
remorse?

30. © 2014

31. © 2014

32. Closed
Wasted
Journey
Opportunity
Too
expensive
Is the store open
Pain
Other
services
Not on
my route
Closed
Can't find
the store
How far is store?
The
Big
Queue
Out of
stock
No
parking
Go to co-op
Stock
Gaps
Not
ranged
Damaged
Forget to
take/use a
coupon
Purchase
product
Locate the product
Store
Locator
Mission
Store
"check in"
"check in"
deals
Scan it
myself
(faster
shop)
Report
stock
gap /
reward
100's of
cooking books
eVocuher
La
te
r
The Plan
Don't let
me forget
Can't add
item
Collate
on one
list
Remind
me
Targeted
deals for
me
Closed
Up Shop
Need to do top up
Go to co-op
Meal
Planner
No deal
stock left
The Deal
Adventure
and increase
variety
Can't use
deal, too hard
to carry
Next……
Check
Stock
Personalised
deals
Search
deals
Multi-visit
deals
"check in"
deals
The Plan
The
Mission
Queues
Forgot
Item
Duplicated
purchases
Collect my goods
Update the
list
Out of
stock
Do My Shopping
Go to co-op
Use online
list
"check in"
deals
Store
deals
Heavy
Queues
Expensive
Stock gap
feedback
Purchase & use
deals
eVoucher
eProfit
share
Update
online list
No deal
stock left
Can't find
anything
Browse products
Meal
Planner
Spot a good deal
at the co-op
Online
Search
for deals
Forgot
list
Can't
park
shop
No cross/
upsell
No
Deals
Store not
on route
Mistake
in order
Go Home
Are there any
ideas?
What
have I
got in?
Out of
stock
Change
mind
Go to the store
Closed
No time
saved
Ye
s
What do
we need?
The Top
Can't
park
Store not
on route
Can't
park
No
deals
Check
Stock
No
Show
Or nominated
location
Go Shopping or
collect later?
List is not
with me
Add to shopping
list
Vouchers
Submit shopping list
Select collection
time/store
Pay
No
Targeted
deals for
me
Reward
Behaviour
Goods
not ready
No right
collect time
Start a shopping
list
Meal
Planner
Payment
easy
Faster
shopping
Re-enforce
purchase
No credit
card
Proximatey
warning
annoying
When do I need it
Search
store and
deals
NFC
Payment
use
payout
voucher
eProfit
share
No
w
Do they stock it?
Check
Stock
"I have a need"
Expensive
See deals and
select products
Convenient
deals
NFC
payment
Queues
Cross-sell
opportunity
Purchase
eVoucher
use
payout
voucher
eProfit
share
use
payout
voucher
Use a
deal
Digitally
buy food
stamps
Delivery
Delivery
next time
Shopping
report
Delivery
of
forgotten
item
Health
report
Reduce post
purchase
remorse?

33. Closed
Wasted
Journey
Opportunity
Too
expensive
Is the store open
Pain
Other
services
Not on
my route
Closed
Can't find
the store
How far is store?
The
Big
Queue
Out of
stock
No
parking
Go to co-op
Stock
Gaps
Not
ranged
Damaged
Forget to
take/use a
coupon
Purchase
product
Locate the product
Store
Locator
Mission
Store
"check in"
"check in"
deals
Scan it
myself
(faster
shop)
Report
stock
gap /
reward
100's of
cooking books
eVocuher
La
te
r
The Plan
Don't let
me forget
Can't add
item
Collate
on one
list
Go Shopping or
collect later?
List is not
with me
Add to shopping
list
“MVP”
Check
Stock
Remind
me
Need to do top up
Go to co-op
No deal
stock left
The Deal
Adventure
and increase
variety
Can't use
deal, too hard
to carry
Next……
Check
Stock
Personalised
deals
Search
deals
Multi-visit
deals
"check in"
deals
The Plan
The
Mission
No cross/
upsell
Forgot
list
Duplicated
purchases
Update the
list
No
Deals
Store not
on route
Queues
Forgot
Item
Out of
stock
Heavy
Queues
Expensive
Go Home
Do My Shopping
Go to co-op
Use online
list
"check in"
deals
Store
deals
Stock gap
feedback
Purchase & use
deals
eVoucher
eProfit
share
Update
online list
No deal
stock left
Can't find
anything
Browse products
Meal
Planner
Spot a good deal
at the co-op
Online
Search
for deals
Closed
Mistake
in order
Collect my goods
Go to the store
Can't
park
No time
saved
Out of
stock
Change
mind
Can't
park
shop
Meal
Planner
Store not
on route
Ye
s
Targeted
deals for
me
Closed
Up Shop
Can't
park
Are there any
ideas?
What
have I
got in?
No
Show
Or nominated
location
No
deals
What do
we need?
The Top
Vouchers
Submit shopping list
Select collection
time/store
Pay
No
Targeted
deals for
me
Reward
Behaviour
Goods
not ready
No right
collect time
Start a shopping
list
Meal
Planner
Payment
easy
Faster
shopping
Re-enforce
purchase
No credit
card
Proximatey
warning
annoying
When do I need it
Search
store and
deals
NFC
Payment
use
payout
voucher
eProfit
share
No
w
Do they stock it?
Check
Stock
"I have a need"
Expensive
See deals and
select products
Convenient
deals
NFC
payment
Queues
Cross-sell
opportunity
Purchase
eVoucher
use
payout
voucher
eProfit
share
use
payout
voucher
Use a
deal
Digitally
buy food
stamps
Delivery
Delivery
next time
Shopping
report
Delivery
of
forgotten
item
Health
report
Reduce post
purchase
remorse?

34. © 2014

35. © 2014

36. © 2014

37. © 2014

38. © 2014

39. OUR APPROACH
EXPERIMENT
DISCOVER
DELIVER
MVP
Ideas
BUSINESS,
TECHNOLOGY
AND PRODUCT
LEADERS
Continuous Design
Continuous Delivery
MVP
MVP
Customer feedback
CUSTOMERS

40. Highly collaborative
Multifunctional
teams
Do enough to learn
Learn as you go
Be adaptable
Value =
working software
Prescribed process
© 2014
!40

41. Further reading:

42. Today’s talk
• A little about me
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014

43. Source: http://www.cooper.com/journal/2012/11/what-is-user-experience-design
© 2014

44. © 2014

45. Today’s talk
• A little about me
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions?
© 2014