Interpretation by @simonsanders of part of an original presentation by @mediaczar http://www.slideshare.net/mediaczar/the-integration-triangle A jumping in point for me to build on...

1. real world trad.media online “ Start it up” Create a buzz online and recruit for a real world event Interpretation by @simonsanders of an original presentation by @mediaczar

2. real world trad.media online “ Create and stimulate” Tweet, broadcast, blog, film from your real world event to stimulate further online noise Interpretation by @simonsanders of an original presentation by @mediaczar

3. “ Do the trad. media thing” With added online back-story, make your real world event of interest to the offline media real world trad.media online Interpretation by @simonsanders of an original presentation by @mediaczar

4. trad.media real world online Interpretation by @simonsanders of an original presentation by @mediaczar “ Fan the flames” Share your offline news / successes / marketing campaign with your wider audience online

5. trad. media real world online Interpretation by @simonsanders of an original presentation by @mediaczar “ Follow it up” Keep the mainstream offline media tuned in to your online story