1. Media Kit 2013
Lalyta Harwood
Marketing Director
TVRS Productions
385.252.2606
Willmes Herrera
President
TVRS Productions
801.750.9097
2. WHAT IS ENTRE MUJERES?
Entre Mujeres is a Spanish language talk show that is
produced in Salt Lake City, Utah, and aired on CNN
Latino’s local affiliate, KPDR-LD (Channel 19.1).
The two hour show is hosted by five women and is
divided into two main segments:
The first hour of the program is informative and focuses on
community. It features interviews from community
members in the Wasatch Front area who are seeking to
reach out to the show’s key demographic. Interviewees may
include business owners, representatives of community
service organizations, and politicians.
The second hour of the program is more focused on self-
help and well-being, featuring segments on beauty, health
and wellness, local events, and spirituality. It may also
feature performances from local artists and musicians.
3. WHO IS OUR KEY DEMOGRAPHIC?
The strength of Entre Mujeres is the large variety of
topics which each show presents, creating a general
appeal. While the show is hosted by women, it is not
specifically designed to be a show for women and will
entertain a large variety of individuals across various
demographic groups.demographic groups.
According to the 2010 Census, approximately 13% of
Utahns are Hispanic/Latino. In addition, Utah has a
high proportion of people who speak Spanish. Because
the show is in the Spanish language, it will seek to
attract individuals in these groups.
Because the show can be viewed for free, viewers do
not necessarily have to have cable or satellite service
to be able to view the program. This makes it easier to
increase viewership.
4.
5. WHAT ARE THE BENEFITS OF
ADVERTISING ON ENTRE MUJERES?
Exposure: Entre Mujeres is broadcast weekly on
CNN Latino Salt Lake City (Channel 19.1) and is also
published on TVRS’s website. This means that your
spots will be seen by our local target demographic, as
well as our viewers across the United States and
around the world.around the world.
Accessibility: By not requiring viewers to purchase
cable/satellite or pay a fee on our website, our viewing
market is not limited in any way.
Cost: Entre Mujeres is focused on developing local
business. We accomplish this by focusing half of our
show on local community. In addition, we seek to
develop favorable advertising rates to potential
sponsors that makes advertising on our show
accessible, even to small businesses.
6. WHAT ARE THE ADVERTISING RATES?
Packet Name Monthly Rate Number of 30
Second Spots
Per Show
(Month)
Cost Per Spot Additional
Benefits
TVRS500 $500 16 (64) $7.81 Commercial
production;
sponsorship
mentioned duringmentioned during
program.
TVRS300 $300 8 (32) $9.38 Sponsorship
mentioned during
program.
TVRS Amigo $50 1 (4) $12.50 None.
All sponsors of Entre Mujeres are also invited to participate in monthly
networking events hosted by TVRS’s sister company, Sinergia
International Networking Group.
