This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.
7 International SEO Dos & Dont's by @aleyda at #ionSearchAleyda Solís
The document discusses dos and don'ts for international SEO. It recommends giving international versions their own web structure with URLs in the relevant language. It advises against automatically redirecting users based on IP or language, and suggests localizing versions for country targeting rather than just translating. The document also recommends identifying the best international targeting approach and researching each international audience's unique behaviors and preferences.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
3 Steps to Establish a Successful International Digital Marketing Process #MN...Aleyda Solís
This document discusses establishing a successful international digital marketing strategy. It recommends starting by validating potential international markets by analyzing traffic, search visibility, competitors, and profitability. The top performing markets can then be targeted by optimizing the website experience for those audiences, including language, currency, and localization of content, navigation, and design. Proper international targeting and consistency across versions is important to provide the best user experience.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
This document discusses establishing a successful international web presence through search engine optimization (SEO). It provides tips for avoiding targeting unprofitable markets, selecting the best web structure for international markets, and effectively geolocating and localizing a web presence. Specific recommendations include using country-code top-level domains (ccTLDs) or subdirectories, registering international versions in Google Search Console, adding metadata like hreflang tags, and localizing content for other countries and languages.
Aleyda Solís gave a presentation at SEOCamp Paris about common SEO mistakes and horror stories. She started the #SEOhorrorstories hashtag on Twitter last Halloween, which received over 1,600 tweets and became a trending topic. Some frequent mistakes discussed were blocking site crawling, erroneous indexing changes, duplicate content, improper redirects, and not properly setting up CDNs. To avoid these issues, the presentation recommended proactive monitoring of websites and links.
7 International SEO Dos & Dont's by @aleyda at #ionSearchAleyda Solís
The document discusses dos and don'ts for international SEO. It recommends giving international versions their own web structure with URLs in the relevant language. It advises against automatically redirecting users based on IP or language, and suggests localizing versions for country targeting rather than just translating. The document also recommends identifying the best international targeting approach and researching each international audience's unique behaviors and preferences.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
3 Steps to Establish a Successful International Digital Marketing Process #MN...Aleyda Solís
This document discusses establishing a successful international digital marketing strategy. It recommends starting by validating potential international markets by analyzing traffic, search visibility, competitors, and profitability. The top performing markets can then be targeted by optimizing the website experience for those audiences, including language, currency, and localization of content, navigation, and design. Proper international targeting and consistency across versions is important to provide the best user experience.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
This document discusses establishing a successful international web presence through search engine optimization (SEO). It provides tips for avoiding targeting unprofitable markets, selecting the best web structure for international markets, and effectively geolocating and localizing a web presence. Specific recommendations include using country-code top-level domains (ccTLDs) or subdirectories, registering international versions in Google Search Console, adding metadata like hreflang tags, and localizing content for other countries and languages.
Aleyda Solís gave a presentation at SEOCamp Paris about common SEO mistakes and horror stories. She started the #SEOhorrorstories hashtag on Twitter last Halloween, which received over 1,600 tweets and became a trending topic. Some frequent mistakes discussed were blocking site crawling, erroneous indexing changes, duplicate content, improper redirects, and not properly setting up CDNs. To avoid these issues, the presentation recommended proactive monitoring of websites and links.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Cross Functional SEO at #UKMarketingDay Aleyda Solís
The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Localizing Content for a Global Audience: What every content marketer should ...Typeset
Too often, content marketers confuse localization with translation. Creating effective content for a global marketing exercise is more complicated than finding a way to put your words into a new language. You also need to be aware of context, cultural sensitivities, colloquialisms and much more. Unfortunately, too many marketers take a ‘one size fits all’ approach, believing content they create in their home country will be suitable for every market.
Sarah Mitchell draws on over 25-years of international business experience to deliver advice on what brands can do to create content that’s effective all over the world. Content marketers attending this talk come away with a checklist of areas needing special attention when marketing to a global audience. If you’re creating content for distribution across international borders, this presentation offers practical advice and great examples any company can use to improve their global content marketing.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
SEO in 2016: Mobile Trends #DigitaleRosaAleyda Solís
The document discusses SEO trends for 2016, with a focus on leveraging mobile opportunities. It recommends identifying mobile queries and the relevant content to target them, optimizing pages with high mobile traffic for speed and bounce rates, implementing AMP for news sites, using app indexing to drive app installs, and validating the mobile experience through testing tools. The overall goal is to improve mobile visibility, traffic and conversions by addressing rising mobile search usage.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
International SEO & The Future of your ROI at #MozCon by @aleydaAleyda Solís
The document discusses international SEO and summarizes the key steps an SEO specialist took to achieve success expanding his client's business internationally. It describes how the specialist achieved a 400% increase in organic search revenue for his most important client. This was the best result of his career. His client then challenged him to achieve more growth by expanding internationally. The rest of the document provides guidance on steps to take to prepare for and succeed at international SEO, including evaluating SEO potential in new markets, optimizing websites for international audiences, targeting international searchers, and growing international search popularity through link building.
The document discusses best practices for multinational SEO. It recommends selecting the appropriate international web structure like ccTLDs, subdirectories, or subdomains based on the target country or language. It also stresses the importance of fully localizing all content, design, and metadata for different international audiences. Proper implementation of hreflang tags is highlighted as critical for specifying the language and country of each page version to avoid traffic cannibalization across versions.
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
How SMBs can win in Competitive SEO Sectors at #SAScon #SAScon2015Aleyda Solís
The document is a presentation on competitive SEO strategies for small businesses competing against larger brands. It discusses how small businesses can leverage their advantages like flexibility and ability to localize, while automating optimization using open source tools. Specific tips include identifying low competition keywords and SERP features to target, optimizing for local and mobile search, and using structured data and citations to maximize visibility. The goal is for small businesses to strategically maximize opportunities to close the visibility gap with larger competitors.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
The Technical Marketer Toolbox in 2015 at #BrightonSEOAleyda Solís
The document discusses building a solution-focused marketing toolbox. It recommends defining problems and questions, mapping them across marketing processes and channels, and specifying data and tool requirements. This will ensure tools support the overall marketing strategy by answering key questions. Several example tools are provided that could help with tasks like analyzing keyword opportunities, site link graphs, and page speed issues. The overall message is to take a strategic approach to tools by focusing on solving business problems rather than just acquiring new technologies.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Cross Functional SEO at #UKMarketingDay Aleyda Solís
The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Localizing Content for a Global Audience: What every content marketer should ...Typeset
Too often, content marketers confuse localization with translation. Creating effective content for a global marketing exercise is more complicated than finding a way to put your words into a new language. You also need to be aware of context, cultural sensitivities, colloquialisms and much more. Unfortunately, too many marketers take a ‘one size fits all’ approach, believing content they create in their home country will be suitable for every market.
Sarah Mitchell draws on over 25-years of international business experience to deliver advice on what brands can do to create content that’s effective all over the world. Content marketers attending this talk come away with a checklist of areas needing special attention when marketing to a global audience. If you’re creating content for distribution across international borders, this presentation offers practical advice and great examples any company can use to improve their global content marketing.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
SEO in 2016: Mobile Trends #DigitaleRosaAleyda Solís
The document discusses SEO trends for 2016, with a focus on leveraging mobile opportunities. It recommends identifying mobile queries and the relevant content to target them, optimizing pages with high mobile traffic for speed and bounce rates, implementing AMP for news sites, using app indexing to drive app installs, and validating the mobile experience through testing tools. The overall goal is to improve mobile visibility, traffic and conversions by addressing rising mobile search usage.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
International SEO & The Future of your ROI at #MozCon by @aleydaAleyda Solís
The document discusses international SEO and summarizes the key steps an SEO specialist took to achieve success expanding his client's business internationally. It describes how the specialist achieved a 400% increase in organic search revenue for his most important client. This was the best result of his career. His client then challenged him to achieve more growth by expanding internationally. The rest of the document provides guidance on steps to take to prepare for and succeed at international SEO, including evaluating SEO potential in new markets, optimizing websites for international audiences, targeting international searchers, and growing international search popularity through link building.
The document discusses best practices for multinational SEO. It recommends selecting the appropriate international web structure like ccTLDs, subdirectories, or subdomains based on the target country or language. It also stresses the importance of fully localizing all content, design, and metadata for different international audiences. Proper implementation of hreflang tags is highlighted as critical for specifying the language and country of each page version to avoid traffic cannibalization across versions.
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
How SMBs can win in Competitive SEO Sectors at #SAScon #SAScon2015Aleyda Solís
The document is a presentation on competitive SEO strategies for small businesses competing against larger brands. It discusses how small businesses can leverage their advantages like flexibility and ability to localize, while automating optimization using open source tools. Specific tips include identifying low competition keywords and SERP features to target, optimizing for local and mobile search, and using structured data and citations to maximize visibility. The goal is for small businesses to strategically maximize opportunities to close the visibility gap with larger competitors.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
The Technical Marketer Toolbox in 2015 at #BrightonSEOAleyda Solís
The document discusses building a solution-focused marketing toolbox. It recommends defining problems and questions, mapping them across marketing processes and channels, and specifying data and tool requirements. This will ensure tools support the overall marketing strategy by answering key questions. Several example tools are provided that could help with tasks like analyzing keyword opportunities, site link graphs, and page speed issues. The overall message is to take a strategic approach to tools by focusing on solving business problems rather than just acquiring new technologies.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
Keynote presentation by Uwe Dumslaff, Corporate Vice President for Capgemini Germany, about the D21-Digital Index 2014, held on the 10th Global Communication Association Conference in Berlin.
http://mc.capgemini.de/magazin/mit/digitale-transformation-bedingungen-am-it-standort-deutschland-verbesserungswurdig/
Este documento presenta un informe sobre programación lineal realizado por un grupo de estudiantes del Instituto Universitario Politécnico "Santiago Mariño" en Barinas, Venezuela. El informe fue realizado en agosto de 2013 bajo la tutela de José Silva y fue elaborado por los estudiantes Axel Amaro, José Duran, Kemberlly Amaro y Laudy Torrealba.
1) O documento descreve conceitos básicos de geometria espacial como pontos, retas, planos e suas posições relativas no espaço, além de poliedros.
2) São apresentados cinco postulados ou axiomas iniciais da geometria sobre a existência e determinação de pontos, retas e planos.
3) Também são definidas posições relativas possíveis entre retas e planos como paralelas, concorrentes, perpendiculares e suas propriedades.
1. O documento apresenta uma lista de exercícios de física com suas respectivas respostas.
2. Os exercícios envolvem conceitos como forças, equilíbrio, movimento, energia e colisões.
3. Há exercícios de cinemática, dinâmica, estática e conservação da energia mecânica.
This document discusses ways to make digital societies more inclusive, with a focus on the Muslim digital society. It argues that inclusiveness can be increased through participation enabled by technology, civic tools, and digital skills. Specifically, it suggests that open government and open data can promote participation through technology. Civic applications and interfaces can help bridge the digital divide. Promoting digital literacy and coding skills from an early age can foster participation through skills. The document also discusses challenges and emphasizes the special role youth can play in inspiring others and acting as change agents to create a more inclusive Muslim digital society.
Bhaskara foi um importante matemático indiano do século XII que realizou contribuições significativas para a álgebra e astronomia. Ele completou trabalhos anteriores em equações e introduziu novos símbolos algébricos. Bhaskara também é creditado pela "Fórmula de Bhaskara", que fornece a solução geral para equações quadráticas.
O documento apresenta o gabarito de uma prova de matemática dividida em vários módulos, contendo respostas para questões de múltipla escolha e exercícios. As principais informações abordadas incluem: operações algébricas, porcentagem, juros, sistemas de equações, matrizes, funções, trigonometria e números complexos.
Duas retas no espaço podem ser coplanares ou não-coplanares. Retas coplanares são concorrentes, paralelas ou coincidentes. Retas não-coplanares são reversas ou paralelas. As projeções em épura fornecem informações sobre a relação entre as retas, exceto para a reta de perfil.
Bhaskara II was an influential 12th century Indian mathematician born in 1114 AD in Bijapur, India. He wrote several important works, including the Lilavati, Bijaganita, and Siddhanta Shiromani. The Lilavati covered topics in arithmetic and mensuration in poetic verse. Bijaganita focused on algebra. Bhaskara made significant contributions to mathematics, including proving the Pythagorean theorem and discovering algebraic and numeric solutions to various equations. He was a renowned scholar who helped advance mathematics in ancient India.
1) O documento discute a história da equação do 2o grau, desde os babilônios e hindus até a fórmula de Bhaskara.
2) A fórmula de Bhaskara é apresentada como uma maneira de reduzir equações do 2o grau a equações do 1o grau.
3) Métodos para resolver diferentes tipos de equações do 2o grau são explicados, incluindo equações completas e incompletas.
This document provides a comparison of Namecheap and Hostgator for domain registration and web hosting, outlining the steps to register a domain with Namecheap and host it with Hostgator. It also includes a comparison table of prices and reviews of customer satisfaction and popularity for each company.
The post-recession world is an exciting time to be an entrepreneur in UK. Deloitte identified the trends that shape this entrepreneurial world, including that entrepreneurs are ready to expand and invest, but lack the skills to exploit the emergence of overseas markets and the rise of digital technology.
The report was kindly provided to us by Deloitte. Read more: http://www.deloitte.com/view/en_GB/uk/market-insights/private-markets/who-we-help/private-companies-and-entrepreneurs/entrepreneurship-uk/index.htm
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
This document outlines the goals and results of a compensation redesign process at Go Daddy for customer-facing teams. The goals were to increase starting pay rates to be competitive with the market and provide career growth opportunities. Departments reviewed included support teams for inbound calls, hosting, billing, and more. Hourly rates were increased minimums of $15-18 for agents and $20 for supervisors. Projected compensation distributions show more employees earning between $35,000-$55,000 after the changes. Next steps include reviewing compensation for additional teams.
At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
International SEO Slides at #SMX Munich: How to identify, fix & monitor mi...Aleyda Solís
This document outlines a presentation on identifying, fixing, and tracking international search results misalignment issues. The presentation discusses how to use Google Analytics and Google Search Console to identify countries where a website is receiving organic traffic but the content is not relevant to that country. It then provides recommendations for fixing issues, such as using separate domain names and subdirectories for each country-specific site, implementing hreflang tags, and ensuring content is localized and uses country-relevant keywords. It also discusses how to monitor for ongoing misalignment issues.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Taking your International SEO to the next level at #SMXParis Aleyda Solís
This document summarizes an international SEO presentation given at SMX Paris 2014 by Aleyda Solis. The presentation stressed that international SEO requires a full strategic approach, including optimizing the international web structure, creating localized and relevant content for target audiences, and developing an international link building campaign. It provided best practices for each element, such as selecting the appropriate international web structure based on language vs. country targeting, conducting localized keyword research, and developing content optimized for the keywords and terms used in each market.
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Insider's Guide to Creating Multilingual Websites That Drive RevenueFlorian Auckenthaler
DesigningIT & Acclaro Webinar Presentation. The webinar is geared towards digital marketing professionals, web admins and developers who are interested in creating or maintaining a successful, revenue-generation multilingual website.
The full webinar is available here https://www.youtube.com/watch?v=2x-hFKS9TuU
The document discusses challenges and strategies for successful international SEO. It recommends prioritizing the most beneficial markets and focusing content initially. Proper keyword research, technical setup, localization of content, and understanding audience behaviors in other countries are important. International SEO requires validating feasibility and ROI for each market rather than assuming what works domestically will extrapolate internationally.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN Aleyda Solís
The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Similar a Conquering International Search Markets: #InternationalSEO at #SMConnect (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
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No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
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Conquering International Search Markets: #InternationalSEO at #SMConnect
1. #internationalseo at #smconnect by @aleyda
Your guide to conquer the search world
INTERNATIONAL SEO
#internationalseo at #smconnect by @aleyda
2. #internationalseo at #smconnect by @aleyda#internationalstrategy for #mnsummit by @aleyda from @orainti
Ciao #SMConnect
#internationalseo at #smconnect by @aleyda
3. #internationalseo at #smconnect by @aleyda
SPEAKER
BLOGGER SHARER
@aleyda +aleydasolis
SEO
I’M ALEYDA SOLIS
#internationalseo at #smconnect by @aleyda
5. #internationalseo at #smconnect by @aleyda
GOING INTERNATIONAL MIGHT BE KEY TO EXPAND
YOUR SEARCH GROWTH BUT CAN BE COMPLEX
#internationalseo at #smconnect by @aleyda
8. #internationalseo at #smconnect by @aleyda
HOW DO YOU COMPETE WITH HIGH AUTHORITY LOCALS
& ESTABLISHED MULTINATIONALS FROM SCRATCH?
This is your site
10. #internationalseo at #smconnect by @aleyda
A PROCESS IS NEEDED TO AVOID THEM
MARKET
POTENTIAL
VALIDATION
TARGETING
SELECTION
CONFIGURATI
ON &
DEVELOPMENT
PROMOTION &
CONNECTION
1 2 3 4
11. #internationalseo at #smconnect by @aleyda
THE GOAL IS TO MAKE YOUR INTERNATIONAL WEB
PRESENCE & SEO EFFORTS SUCCESSFUL
ROI > COSTS
12. #internationalseo at #smconnect by @aleyda
1
START BY VALIDATING THE POTENTIAL TRAFFIC &
PROFITABILITY OF YOUR VIABLE INTERNATIONAL MARKETS
13. #internationalseo at #smconnect by @aleyda
IDENTIFY YOUR CURRENT SITE BEST
PERFORMING COUNTRIES AND LANGUAGES
which are the top countries & languages
from a traffic & conversions perspective?
14. #internationalseo at #smconnect by @aleyda
HOW MUCH OF YOUR THE INTERNATIONAL TRAFFIC
COMES FROM ORGANIC SEARCH RESULTS ALREADY?
18. #internationalseo at #smconnect by @aleyda
CHOOSE THOSE TOP INTERNATIONAL
COUNTRY & LANGUAGE MARKETS TO ASSESS
Other
Traffic
Drivers
Seasonality
& Trend
Search
Engines Devices
Competitors
Authority
KeywordsOrganic
Search
Traffic
Volume &
Share
COUNTRY
CURRENT ORGANIC
SEARCH TRAFFIC
COMPETITION LEVEL
SEARCH VOLUME
OPPORTUNITY
SEARCH TREND IN
MARKET
21. #internationalseo at #smconnect by @aleyda
… THE MORE SOURCES YOU USE TO VALIDATE, THE BEST!
USE SEMRUSH,
SISTRIX,
SEARCHMETRICS
22. #internationalseo at #smconnect by @aleyda
DO A KEYWORD & COMPETITION RESEARCH FOR THEM
Use
KeywordTool.io &
KWFinder along
Google’s tools to
validate volume &
trends
24. #internationalseo at #smconnect by @aleyda
USE TRANSLATION SUPPORT TOOLS ALONG TRANSLATORS
& NATIVE SPECIALIZED SPEAKERS TO DO THE ANALYSIS
25. #internationalseo at #smconnect by @aleyda
VERIFY IF THERE’S ENOUGH ORGANIC SEARCH TRAFFIC TO
COMPENSATE PROFITABLE WEB OPERATIONS
Cost of international Web projectNumber of
Conversions for
a break-even Average conversion value
=
No. of Conversions for Break-evenNumber of
visits for a
break-even
Average Conversion Rate
=
26. #internationalseo at #smconnect by @aleyda
USE THE INTERNATIONAL ROI CALCULATOR TO MAKE IT
EVEN EASIER
http://www.aleydasolis.com/en/
international-seo-tools/roi-calculator/
27. #internationalseo at #smconnect by @aleyda
IT’S TIME TO MAKE A DECISION REGARDING THE
INTERNATIONAL SEARCH MARKETS TO TARGET
>Your International traffic potential Visits & Conversions for a break-even
Yes No
Continue with the international
Web & SEO project
Might be too early
Buy & secure
your ccTLDs
for future
activity
For most important countries
Create
custom
alerts
in GA
Create a
pilot project
prioritizing
main pages
28. #internationalseo at #smconnect by @aleyda
NEVER RELY EXCLUSIVELY IN AUTOMATIZED TOOLS
TO DO THIS FOR YOU… YOU NEED TO VALIDATE!
29. #internationalseo at #smconnect by @aleyda
IF YOU FOLLOW THIS CRITERIA YOU WILL AVOID HAVING
“TOO MANY VERSIONS YOU CAN’T SUPPORT”
30. #internationalseo at #smconnect by @aleyda
2
ESTABLISH YOUR INTERNATIONAL TARGETING &
OPTIMIZE YOUR ONLINE EXPERIENCE FOR IT
31. #internationalseo at #smconnect by @aleyda
SHOULD YOU TARGET COUNTRIES OR LANGUAGES
WITH YOUR WEB PRESENCE?
Is location a factor that influence your Web operations?
Yes No
Is there enough traffic & conversions
to target each country?
Language
Targeting
Yes No
Country
Targeting
You can start with
33. #internationalseo at #smconnect by @aleyda
CHOOSE YOUR INTERNATIONAL WEB STRUCTURE
ACCORDING TO YOUR TARGETING & COMPETITORS
ccTLDs
Sub-Directories
Sub-Domains
35. #internationalseo at #smconnect by @aleyda
BEWARE OF USING COOKIES OR SCRIPTS SHOWING
DIFFERENT INTERNATIONAL VERSIONS IN THE SAME PAGE
In Spanish In English
36. #internationalseo at #smconnect by @aleyda
BEWARE OF USING COOKIES OR SCRIPTS SHOWING
DIFFERENT INTERNATIONAL VERSIONS IN THE SAME PAGE
In Spanish In English
37. #internationalseo at #smconnect by @aleyda
FOR COUNTRY TARGETING
ccTLDs
www.yourbrand.es
www.yourbrand.es/categoria-a/
Sub-directories
www.yourbrand.com/es-es/
www.yourbrand.com/es-es/categoria-a/
Sub-domains
es-es.yourbrand.com/
es-es.yourbrand.com/categoria-a/
38. #internationalseo at #smconnect by @aleyda
* Ideal alternative to geolocate if competition is not too high
* Require more technical resources
* Require more efforts to grow popularity
* Require less technical resources
* Require less efforts to grow popularity
* More chances to get all versions penalized if something goes bad
* More efforts to geolocate
* Require more technical resources
* Require more efforts to grow popularity
* Better than sub-directories to organize larger & more complex sites
* More efforts to geolocate
ccTLDs
Sub-directories
Sub-domains
FOR COUNTRY TARGETING
39. #internationalseo at #smconnect by @aleyda
VERIFY WHICH EXTENSIONS ARE TREATED AS GENERIC
https://support.google.com/webmasters/answer/1347922?hl=en
40. #internationalseo at #smconnect by @aleyda
IF YOU’RE USING SUB-DIRECTORIES OR SUB-DOMAINS TO
COUNTRY TARGET, REGISTER & GEOLOCATE THEM
41. #internationalseo at #smconnect by @aleyda
FOR LANGUAGE TARGETING
Sub-directories
www.yourbrand.com/es/
www.yourbrand.com/es/categoria-a/
Sub-domains
es.yourbrand.com/
es.yourbrand.com/categoria-a/
42. #internationalseo at #smconnect by @aleyda
FOR LANGUAGE TARGETING
* Require less technical resources
* Require less efforts to grow popularity
* Deeper url structure
* More chances to get all versions penalized if something goes bad
* Require more technical resources
* Require more efforts to grow popularity
* shorter URL structure which can be better for larger sites
Sub-directories
Sub-domains
44. #internationalseo at #smconnect by @aleyda
BESIDES WEB STRUCTURES PROS & CONS:
WHICH STRUCTURES ARE USED BY TOP SITES IN MARKET?
45. #internationalseo at #smconnect by @aleyda
THE EXTENSIONS OF PAGES RANKING FOR THE MOST
POPULAR TERMS IN YOUR INTERNATIONAL INDUSTRIES
In certain
countries
like China,
a ccTLD &
local IP will
be much
more
important
47. #internationalseo at #smconnect by @aleyda
USE THESE INTERNATIONAL EMULATORS, PROXYS & HTTP
STATUS TOOLS TO VERIFY YOUR INTERNATIONAL SERPS
48. #internationalseo at #smconnect by @aleyda
IF YOU HAVE ACCESS TO SITES TARGETING THESE MARKETS
ALREADY: HOW EXTENSIONS USAGE AFFECT CTR?
49. #internationalseo at #smconnect by @aleyda
SELECT THE WEB STRUCTURE THAT WILL ALLOW YOU TO
PERFORM BETTER, KNOWING THAT YOU CAN MIGRATE
High Authority Domains with a Mix of ccTLDs & gTLDs?
Start with a sub-directory in your current gTLD that
you can later migrate to ccTLD
50. #internationalseo at #smconnect by @aleyda
SELECT THE WEB STRUCTURE THAT WILL ALLOW YOU TO
PERFORM BETTER, KNOWING THAT YOU CAN MIGRATE
Using a gTLD for your Italian version & want to enable
an English one?
If you want to prioritize your English market in the
future, migrate it to the root & take Italian to sub-
directory or ccTLD
52. #internationalseo at #smconnect by @aleyda
ONCE YOU CHOOSE YOUR TARGETING IT’S A MUST
TO BE CONSISTENT WITH EVERYTHING ON YOUR SITE
53. #internationalseo at #smconnect by @aleyda
1
2
3
4
7
Title & Meta Description
URLs
Phone, delivery info, currency
Menu & navigation elements
5 Headings
Price
6 Images ALT description
LOCALIZE YOUR WEB CONTENT & OVERALL EXPERIENCE
WITH THE TARGETED KEYWORDS & PRODUCTS
56. #internationalseo at #smconnect by @aleyda
AS WELL AS INDICATING YOUR INTERNATIONAL
TARGETING WITH THE META AND HTML LANG TAG
http://bit.ly/binglang
57. #internationalseo at #smconnect by @aleyda
WITH HREFLANG ANNOTATIONS, SPECIFYING EACH
PAGE LANGUAGE & COUNTRY TARGET & ALTERNATIVES
http://bit.ly/googlehreflang
63. #internationalseo at #smconnect by @aleyda
USE THE HREFLANG GENERATOR BASED ON GOOGLE
SPECIFICATION TO AVOID HREFLANG ERRORS
http://www.aleydasolis.com/en/international-
seo-tools/hreflang-tags-generator/
64. #internationalseo at #smconnect by @aleyda
http://bit.ly/hreflangsitemap
YOU CAN ALSO INCLUDE HREFLANG IN SITEMAPS…
BUT DO IT ONLY WHEN YOU CAN’T IN THE HTML
MAKE SURE
TO
CONSOLIDAT
E XML
SITEMAPS TO
BETTER
MONITOR
THEM
68. #internationalseo at #smconnect by @aleyda
DON’T FORGET ABOUT THE URLS, ALTHOUGH BEWARE
OF IDNS & NON-LATIN CHARACTERS IN URLS
Use
latinized
URLs for
Russian &
Chinese
70. #internationalseo at #smconnect by @aleyda
IT’S BETTER TO SUGGEST YOUR INTERNATIONAL VERSIONS;
OTHERWISE, WARN WHEN REDIRECTING & USE 302 REDIRECTS
80. #internationalseo at #smconnect by @aleyda
POPULAR
TOPICS &
KEYWORDS
TRAFFIC
CHANNELS
CHARACTERISTICS
AUDIENCE SHARE
AND SEARCH
BEHAVIOR
LOCAL
INFLUENCERS
& TOP
REFERRERS
WITH ALL THIS YOU CAN ESTABLISH A CONTENT, SOCIAL &
LINK BUILDING STRATEGY FOR YOUR TARGET MARKETS
POPULAR
CONTENT
CHARACTERISTICS
LOCAL
COMPETITORS
PROFILE
83. #internationalseo at #smconnect by @aleyda
NOT ALL RESULTS WILL BE THE SAME, BUT YOU DON’T NEED
THEM TO BE THE SAME!
A total of 46 links have been built as follows:
• 41 Links from .com to .co.uk link reclamation
• 2 Links from UK Relevant Directories
• 2 Links from 404 link Update
• 1 Link from Sponsorship
in the uk in Germany
A total of 20 links have been built:
• 9 Links from .com to .de link reclamation
• 7 Links from German Relevant Directories
• 3 Links from 404 link Update
• 1 Link from Educational Resources
in france
A total of 8 links have been built from the
following strategies:
• 1 Link from .com to .fr link reclamation
• 3 Links from French Relevant Directories
• 4 Links from Educational Resources
84. #internationalseo at #smconnect by @aleyda
REMEMBER THAT THE KEY IN INTERNATIONAL TO GROW …
IS BECOMING A REAL LOCAL AUTHORITY