10. • Gen AI could contribute up to $4.4
trillion in annual global productivity
(McKinsey Report).
• Crafts retailer Michaels Stores managed
to personalize 95% of their email
campaigns compared to 20% before
using gen AI.
• The report also revealed that the CTR
rate of their SMS campaigns has been
elevated from 25% to 41%.
Source: McKinsey
Generative AI Impact on
Personalization and Engagement
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Email Personalization SMS Engagement
Generative AI
Before Using AI After Using AI
12. DNA of an Email Copy Prompt
• Context (Type of business)
• Length (5 sentences, 3 paragraphs, 1000 characters)
• Format (Welcome email, review request, cancellation,
etc…)
• Style (Professional, strict, funny)
• Personalization (Include names and details)
• CTA (Buy now, register, book a demo)
• Testing (AB test subject line or copy)
14. Generate a Welcome Email
• Generate a welcome email to greet
new subscribers upon their signup.
• PROMPT: - Send a welcome email for
customers in the SaaS industry, when
their clients sign up to their service for a
free trial period.
- Number of Copies: 2
15. Craft Targeted Follow-Up Email
• Brands can automatically generate
follow-up emails tailored to initial
customer interactions.
• Simply specify the key details in the
description to personalize the message
based on earlier communications.
• PROMPT: - Reply to a [Customer-
Name] who hasn’t initially responded to
a booked demo invite email.
- Number of Copies: 1
16. Generate a Review Request Email
• Businesses can create a customized
review request email by specifying the
details.
• Set these emails for mass distribution or
include them in automated sequences,
applying a specific delay according to
the product type to optimize timing and
response rates.
• PROMPT: - Write a review request email
to loyal customers.
- Tone: Informal, not pushy
- Content: Review our product in G2 in
return for a $10 gift card
- Call to Action: Review us -> [URL]
- Number of Copies: 1
17. Create a Webinar Invite Email
• Create and customize webinar invitation
prompts.
• PROMPT: - Specify the [Event-Name]
- Create an invite to customers and
leads
- Content: Specify the date and time,
and the webinar’s outline of 3 points
- Call to Action: Register Now -> [URL]
- Bottom: What happens if they can’t
make it!
- Number of Copies: 1
18. DNA of SMS Post Prompt
• Brevity (Less then 160 charcters)
• Target (Clients, cold leads, warm leads, etc…)
• Urgency (5 sentences, 3 paragraphs, 1000 characters)
• Personalization (Contact name)
• Style (Professional, strict, funny)
• CTA (Register link)
• Compliance (STOP to unsubscribe)
20. AI SMS Content On VBOUT
• Simply generate custom SMS
messages tailored to specific
promotional needs.
• PROMPT: - Write an offer about a 20%
discount on all men and women winter
collection for the entire month of
February. - Message Length: Short
- Unsubscribe CTA: Reply STOP to opt
out
- Number of Copies: 2
21. DNA of Social Media Post Prompt
• Objective (Brand awareness, lead gen or engagement)
• Audience and Target (which channel)
• Length (5 sentences, 3 paragraphs, 1000 characters)
• Format (Image, video, text, infographic)
• Style (Professional, strict, funny)
• Hashtags and Keywords
• CTA (Like, share, comment, subscribe)
• Optimization (Best time to post)
23. AI Social Media Content On VBOUT
• Easily generate tailored captions, reels
and stories across social platforms like
Facebook, Instagram, TikTok, and
YouTube by defining your campaign
theme.
• PROMPT: - Channel: Instagram
- Topic: Dine in and get a free drink
- Language: English
- Tone: Inspirational
- Number of Copies: 4
24. DNA of Landing Page Prompt
• Objective (Purpose: lead gen, event)
• Target Audience (Demographic and psychographic. Characteristics)
• Key Content ( Headline, social proof, benefits, contact)
• Visual Content (Videos and images)
• CTA (Sign Up, Buy Now, Learn More, form fields)
• SEO Elements (Optimize for keywords, alt text, and meta description)
• Optimization (AB testing and load optimization suggestion)
26. AI Landing Page and VBOUT
• Ask GPT to generate a code for a
specific landing page and embed it
using your own platform.
• PROMPT: - Generate a code for a
webinar landing page.
- Specify the webinar topic, date, time
and outline.
- Explain how the structure of the page
should be.
• Disclaimer: - You still need to customize
your landing page design with your own
branding.
- Lack of flexibility in not being able to
drag and drop additional elements
between the building blocks.
27. DNA of Lead Scoring Prompt
• Objective (Purpose: sales, conversions)
• Data Sources (Custom fields, email tracking, etc..)
• Scoring Metrics (Points ranges)
• Funnel Format (Score ranges and names)
• Negative Scoring (For negative activities)
29. AI Lead Scoring Model And VBOUT
• Businesses or agencies can enlist the
model to design lead scoring
parameters tailored to their specific
needs.
• The model organizes specified criteria
and suggests scores accordingly.
• Once finalized, these rules can be easily
transferred to the marketing tool for
implementation.
30. Campaign Evaluation
• Take a screenshot of your marketing
campaign’s performance after
execution.
• Copy and paste it into ChatGPT to
evaluate its effectiveness.
• PROMPT: - Attach the screenshot of
the email marketing campaign’s
analytics from your platform.
- Requirements: Check if these email
marketing campaign metrics are
satisfactory.
- Next Steps: Ask about the areas for
improvement to enhance these metrics
in the future.
33. Enhance Your Social Media Management
• Use the AI Chatbot to create, edit, and
gather details about a social media post.
• PROMPT: - Retrieve information about a
scheduled social media post.
- Provide the ID number of that post.
34. Efficient Lead Management
• Manage your leads by retrieving and
updating contact information, managing
tags, and adjusting list memberships.
• PROMPT: Add a [Contact-Name] to
[List-Name] or delete a [Contact-Name]
from [List-Name].
35. Streamline Content Creation
• Content marketers can retrieve specific
information and generate content
around designated topics.
• PROMPT: Create a concise 300-word
article offering practical tips on reducing
website bounce rates.
36. Email Campaign Creation
• Following the bot’s creation of an article
on reducing bounce rates, email
marketers can simply request the
generation and scheduling of an email
campaign for that blog post.
• PROMPT: - Create an email [Campaign-
Name] and set a specific [Date] and
[Time].
- Provide the required details: Campaign
Name, Subject Line, Sender’s Name,
Email Address, Template Name, and
Lists/Audiences IDs.
37. Enhance Your Marketing Strategy
• Receive quick answers to certain
queries, helping your marketing team
enhance their strategic planning.
• PROMPT: Write some effective ways to
generate leads.
38. Update Content At Scale
• Custom shortcodes serve as dynamic
elements for personalizing emails and
landing pages.
• Instead of manually altering each
instance individually, marketers can
efficiently manage them by instructing
the bot to retrieve, create, edit, or delete
shortcodes.
• PROMPT: - Get Custom Shortcode
- Ask to change the shortcode content
from [Monthly meeting with partners] to
[Weekly meeting with partners].