Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Here are the key points about reports, data views, and tracking extracts in Marketing Cloud:
- Standard reports provide out-of-the-box metrics on sends, opens, clicks, etc. Data views and tracking extracts allow access to raw tracking data.
- Data views aggregate data at the send, subscriber, and full population level. Tracking extracts contain raw click and event data for each subscriber.
- Tracking extracts are stored for 6 months. Data views are refreshed daily. Send Logs contain runtime information for up to 90 days.
- Use standard reports for high-level metrics. Use data views to build custom reports and segments. Use tracking extracts for granular click-level analytics.
- Send Logs provide
Free of Charge Marketing Channels and ToolsAngie Chang
This document provides marketing tips and strategies for early-stage startups. It discusses various free marketing channels and tools that startups can utilize, including content marketing, social media marketing, email marketing, search engine optimization, and conversion rate optimization. It also provides case studies on how companies like Hotmail and Dropbox were able to achieve growth through viral user referral programs. The overall message is that early-stage startups should focus on creating engaging content and turning users into advocates through creative viral marketing techniques.
This document provides marketing tips and strategies for early-stage startups. It discusses various free marketing channels and tools that startups can utilize, including content marketing, social media marketing, email marketing, search engine optimization, and conversion rate optimization. It also provides case studies on how companies like Hotmail and Dropbox were able to achieve growth through viral user referral programs. The overall message is that early-stage startups should focus on creating engaging content and turning users into advocates through creative viral marketing techniques.
Gen AI Investment Management Marketing.pdfAmit Shanker
This document provides an overview of Gen AI's multi-module framework for content marketing. It describes modules for planning, producing, and delivering content. The planning module helps with topic research, competitor analysis, and brief generation. The production module increases speed and efficiency for tasks like first draft creation and proofreading. The delivery module personalizes content for distribution through tools like SEO-optimized titles and tags. The document also lists current AI pilots in the financial services industry, including summarizing articles for social media and completing client paperwork. It notes areas of high and low priority for future pilots.
Why Messenger Bots Are Better Than Your Current Landing PagesVisualbots
We uncover a handful of common tactics applied by marketing managers when designing lead generation landing pages and highlight why marketing managers should consider adding Messenger bots to their stack
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018Promotion 3sixty
You will know what is the Next Strategy for Your Business. Digital Marketing and #SEO Strategy Trends-2018 how can effect your business. And how can get a better #ROI from your effort with low cost?
* You will get more ROI from your service
* Cost effective Return
* More Traffic Source
Visit for more:
Website: http://www.promotion3sixty.com/
Fiverr: https://www.fiverr.com/promotion3sixty
Facebook: https://www.facebook.com/promotion3sixty/
LinkedIn: https://www.linkedin.com/in/promotion3sixty/
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Here are the key points about reports, data views, and tracking extracts in Marketing Cloud:
- Standard reports provide out-of-the-box metrics on sends, opens, clicks, etc. Data views and tracking extracts allow access to raw tracking data.
- Data views aggregate data at the send, subscriber, and full population level. Tracking extracts contain raw click and event data for each subscriber.
- Tracking extracts are stored for 6 months. Data views are refreshed daily. Send Logs contain runtime information for up to 90 days.
- Use standard reports for high-level metrics. Use data views to build custom reports and segments. Use tracking extracts for granular click-level analytics.
- Send Logs provide
Free of Charge Marketing Channels and ToolsAngie Chang
This document provides marketing tips and strategies for early-stage startups. It discusses various free marketing channels and tools that startups can utilize, including content marketing, social media marketing, email marketing, search engine optimization, and conversion rate optimization. It also provides case studies on how companies like Hotmail and Dropbox were able to achieve growth through viral user referral programs. The overall message is that early-stage startups should focus on creating engaging content and turning users into advocates through creative viral marketing techniques.
This document provides marketing tips and strategies for early-stage startups. It discusses various free marketing channels and tools that startups can utilize, including content marketing, social media marketing, email marketing, search engine optimization, and conversion rate optimization. It also provides case studies on how companies like Hotmail and Dropbox were able to achieve growth through viral user referral programs. The overall message is that early-stage startups should focus on creating engaging content and turning users into advocates through creative viral marketing techniques.
Gen AI Investment Management Marketing.pdfAmit Shanker
This document provides an overview of Gen AI's multi-module framework for content marketing. It describes modules for planning, producing, and delivering content. The planning module helps with topic research, competitor analysis, and brief generation. The production module increases speed and efficiency for tasks like first draft creation and proofreading. The delivery module personalizes content for distribution through tools like SEO-optimized titles and tags. The document also lists current AI pilots in the financial services industry, including summarizing articles for social media and completing client paperwork. It notes areas of high and low priority for future pilots.
Why Messenger Bots Are Better Than Your Current Landing PagesVisualbots
We uncover a handful of common tactics applied by marketing managers when designing lead generation landing pages and highlight why marketing managers should consider adding Messenger bots to their stack
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018Promotion 3sixty
You will know what is the Next Strategy for Your Business. Digital Marketing and #SEO Strategy Trends-2018 how can effect your business. And how can get a better #ROI from your effort with low cost?
* You will get more ROI from your service
* Cost effective Return
* More Traffic Source
Visit for more:
Website: http://www.promotion3sixty.com/
Fiverr: https://www.fiverr.com/promotion3sixty
Facebook: https://www.facebook.com/promotion3sixty/
LinkedIn: https://www.linkedin.com/in/promotion3sixty/
Infuse Marketing Automation with Dynamic Purchase Intent Data from BomboraMarketo
Check out this Marketo LaunchPoint presentation to discover how to combine your potential customers' purchase intent data with the power of marketing automation!
Advanced Email Marketing Strategies for AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: We will dive deep into advanced segmentation, landing page strategies for best lead opt-in conversion, and tested strategies affiliates can use to employ email marketing automation in their business.
To Brand Company as a Leader in the Industry through brand recognition, logo identification, search engine results, product design and packaging and web 2.0.
This document outlines a 7 step digital marketing blueprint. The 7 steps are: 1) develop a digital marketing strategy, 2) create a website that works, 3) implement email marketing, 4) optimize search engine optimization, 5) engage in social media, 6) expand into broadcast media, and 7) leverage tools, automation, and outsourcing. Each step provides key elements to focus on such as developing customer avatars, creating lead magnets, setting up auto-responders, developing a social media strategy, and measuring digital marketing performance. The goal is to acquire customer contact details and move prospects through nurturing processes to build trust and demonstrate capabilities.
This document outlines a plan for a remarketing email campaign following a CMO roundtable event. It involves two participants posting about the event on LinkedIn, with an image link to a gated landing page on the host's website to capture leads. The host will then share the leads with an agency to trigger a 5-email nurturing campaign. The campaign aims to educate leads and move them through the marketing funnel with content and calls-to-action. It will test email best practices and content to optimize future lead generation campaigns.
Representation of a Lead-Gen Remarketing email campaign starting with ChatGPT from inserted input to final edited content for tone and messaging alignment and appeal.
Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.
OctoConnect is a WiFi solution for small and medium-sized businesses that allows them to provide free WiFi access to customers while also having a secure connection for employees. It transforms a business's existing WiFi into a powerful marketing and customer relationship management tool by providing analytics, campaigns, and customized digital experiences. Key features include guest WiFi, rewards and coupons for customers, insights into customer data, and tools for network management and control.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
Mary Hutson provides graphic design, web design, HTML email campaigns, content marketing, technical writing, and print documentation services for corporate and non-profit clients. Her portfolio includes website headers, banner ads, HTML emails, blogs, help documentation, manuals, and instructional videos. She has skills in programs like Photoshop, Constant Contact, and Camtasia and analyzes audience data.
This document provides an online marketing plan to boost sales for an India-based VoIP solutions provider. The plan involves generating leads and queries through various online channels such as PPC, SEO, landing pages, social media, blogs, and content marketing. The target audiences are identified as small to medium businesses, small office/home offices, and domestic residential customers. Key strategies outlined include developing targeted content for each audience, running search, display, and social advertising campaigns, and leveraging email marketing, affiliate marketing, and retargeting.
Developed an end-to-end strategy, including creative concept, for an integrated campaign supporting GoodData's embedded analytics products--targeting key decision makers at SaaS companies with persona-based content.
Personally ideated, wrote copy for, and creative directed: 1 interactive gaming experience (gooddata.com/dataland), 5 ebooks including 3 unique thought leadership concepts (100+ pages), 6 landing pages, 4 three-touch email tracks, 12 blog posts, event materials and social graphics.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
Double Your Organic Search Traffic with Link Buildingjeffox4d
This document provides tips and tactics for link building to increase organic search traffic. It discusses identifying target markets and link building niches, building relationships with bloggers and influencers through personalized outreach and comments, creating high-quality long-form content to attract links, and using tools like Boomerang and Email Hunter to facilitate outreach. The goal is to execute a strategic link building campaign to drive organic search traffic and sales. Examples are given of clients who significantly increased their organic search rankings and traffic through a content marketing and link building strategy.
Digital Marketing For Bussiness Stretergy (1).pptx026saanvi
Digital marketing is an online platform to find out the basic clarity for easy way,Digital marketing Implement search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Use relevant keywords, optimize meta tags, improve site speed, and focus on creating quality back links.Use analytics tools to track the performance of your digital marketing efforts. Monitor key metrics such as website traffic, conversion rates, engagement, and ROI. Analyze the data to identify areas for improvement and optimize your strategy accordingly.
Infuse Marketing Automation with Dynamic Purchase Intent Data from BomboraMarketo
Check out this Marketo LaunchPoint presentation to discover how to combine your potential customers' purchase intent data with the power of marketing automation!
Advanced Email Marketing Strategies for AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: We will dive deep into advanced segmentation, landing page strategies for best lead opt-in conversion, and tested strategies affiliates can use to employ email marketing automation in their business.
To Brand Company as a Leader in the Industry through brand recognition, logo identification, search engine results, product design and packaging and web 2.0.
This document outlines a 7 step digital marketing blueprint. The 7 steps are: 1) develop a digital marketing strategy, 2) create a website that works, 3) implement email marketing, 4) optimize search engine optimization, 5) engage in social media, 6) expand into broadcast media, and 7) leverage tools, automation, and outsourcing. Each step provides key elements to focus on such as developing customer avatars, creating lead magnets, setting up auto-responders, developing a social media strategy, and measuring digital marketing performance. The goal is to acquire customer contact details and move prospects through nurturing processes to build trust and demonstrate capabilities.
This document outlines a plan for a remarketing email campaign following a CMO roundtable event. It involves two participants posting about the event on LinkedIn, with an image link to a gated landing page on the host's website to capture leads. The host will then share the leads with an agency to trigger a 5-email nurturing campaign. The campaign aims to educate leads and move them through the marketing funnel with content and calls-to-action. It will test email best practices and content to optimize future lead generation campaigns.
Representation of a Lead-Gen Remarketing email campaign starting with ChatGPT from inserted input to final edited content for tone and messaging alignment and appeal.
Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.
OctoConnect is a WiFi solution for small and medium-sized businesses that allows them to provide free WiFi access to customers while also having a secure connection for employees. It transforms a business's existing WiFi into a powerful marketing and customer relationship management tool by providing analytics, campaigns, and customized digital experiences. Key features include guest WiFi, rewards and coupons for customers, insights into customer data, and tools for network management and control.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
Mary Hutson provides graphic design, web design, HTML email campaigns, content marketing, technical writing, and print documentation services for corporate and non-profit clients. Her portfolio includes website headers, banner ads, HTML emails, blogs, help documentation, manuals, and instructional videos. She has skills in programs like Photoshop, Constant Contact, and Camtasia and analyzes audience data.
This document provides an online marketing plan to boost sales for an India-based VoIP solutions provider. The plan involves generating leads and queries through various online channels such as PPC, SEO, landing pages, social media, blogs, and content marketing. The target audiences are identified as small to medium businesses, small office/home offices, and domestic residential customers. Key strategies outlined include developing targeted content for each audience, running search, display, and social advertising campaigns, and leveraging email marketing, affiliate marketing, and retargeting.
Developed an end-to-end strategy, including creative concept, for an integrated campaign supporting GoodData's embedded analytics products--targeting key decision makers at SaaS companies with persona-based content.
Personally ideated, wrote copy for, and creative directed: 1 interactive gaming experience (gooddata.com/dataland), 5 ebooks including 3 unique thought leadership concepts (100+ pages), 6 landing pages, 4 three-touch email tracks, 12 blog posts, event materials and social graphics.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
Double Your Organic Search Traffic with Link Buildingjeffox4d
This document provides tips and tactics for link building to increase organic search traffic. It discusses identifying target markets and link building niches, building relationships with bloggers and influencers through personalized outreach and comments, creating high-quality long-form content to attract links, and using tools like Boomerang and Email Hunter to facilitate outreach. The goal is to execute a strategic link building campaign to drive organic search traffic and sales. Examples are given of clients who significantly increased their organic search rankings and traffic through a content marketing and link building strategy.
Digital Marketing For Bussiness Stretergy (1).pptx026saanvi
Digital marketing is an online platform to find out the basic clarity for easy way,Digital marketing Implement search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Use relevant keywords, optimize meta tags, improve site speed, and focus on creating quality back links.Use analytics tools to track the performance of your digital marketing efforts. Monitor key metrics such as website traffic, conversion rates, engagement, and ROI. Analyze the data to identify areas for improvement and optimize your strategy accordingly.
Similar a Optimizing Your Marketing with AI-Powered Prompts (20)
How Sales Team Use AI to Close More DealsVbout.com
The document discusses how sales teams are using AI to close more deals. It outlines several AI-powered applications that can help with prospecting, outreach, and closing stages of the sales process. Applications mentioned include LinkedIn Sales Navigator, Apollo.io, ZoomInfo for prospecting potential customers, and ChatGPT, Sendspark and VBOUT automations for personalized outreach. Tools like Gong.io and Zoom IQ help analyze interactions to improve closing rates. Overall, the document provides examples of AI tools that enhance each step of the sales cycle through automation, personalized engagement and data-driven insights.
VBOUT Partners Meeting Group - February 2024Vbout.com
This document provides updates and resources for a product. It outlines new features including the ability to export campaign ranges, an AI chatbot, and a landing page builder. It also links to resources such as onboarding and training, an academy with access code, upcoming events, press releases, blogs, webinars, and more. Privacy updates are provided on legislation in areas like GDPR, data protection laws in India, and various US states. Success stories and an integrations library are also referenced.
How to Use AI Chatbots to Drive Customer's EngagementVbout.com
Explore innovative approaches to integrating AI chatbots into your marketing campaigns, unravel the exciting possibilities that lie ahead in the dynamic intersection of AI, chatbots, and marketing, and tackle the crucial aspects of privacy and ethical data practices in the era of AI-driven customer engagement.
Richard Fallah presented an update on new product features including a contact update trigger, booking calendar, and Google Authenticator. Resources were provided on onboarding and training, the company academy, events, tools and funnels, blog posts, and privacy policies. Additional resources included funnels and workflows documentation, onboarding documents, case studies, and a library of integrations.
Richard Fallah presented updates on new features including FTP automation performance sync, custom AI white labeling, and increased security through 2FA authentication. Resources were provided on onboarding and training, the academy program, events, tools and funnels, blogs, and legislation compliance. Attendees could access success stories, an integrations library, and additional resources like onboarding documents and case study frameworks.
Catch a comprehensive overview of the transformative intersection between AI and User Experience (UX). Dive into practical applications, understand the nuances, and engage with the ethical challenges. Ideal for professionals, enthusiasts, and anyone curious about the future of digital experiences.
Richard Fallah presented an update on new product features for VBOUT including a new notes view, signatures and templates, email and SMS capabilities from tasks, and auto-tagging on form signups. Resources that were mentioned include onboarding and training, the VBOUT academy, events, tools and funnels, blog posts, and privacy policies. The presentation also referenced success stories, an integrations library, and additional resources such as funnels, workflows, overview slides, and sample documents.
Storytelling in Marketing - Building Emotional Connections with Your AudienceVbout.com
Uncover in this presentation:
1. Introduction to Storytelling in Marketing
2. Unraveling the Reasons Behind Using Storytelling
3. The Unmatched Power of Storytelling in Marketing
4. Key Elements of Compelling Marketing Stories
5. Crafting Your Authentic Brand Narrative
6. Delivering Your Brand Story Seamlessly with Marketing Automation
Richard Fallah presented on new product updates including email activity filters, payment forms with custom feeds, and posting capabilities to YouTube, Instagram, Facebook, and soon TikTok and social media stories. Resources discussed onboarding and training, the customer academy, events, tools and funnels, blog posts, and more resources like funnels, demos, samples, and a library of integrations. Privacy policies and legislation were also covered.
Richard Fallah presented updates on new product features including an API endpoint for templates, more form settings controls, and chat exclusion in emails. The roadmap and resources like onboarding, training, and the academy were also discussed. The presentation concluded with sharing success stories, integrations, and reminding attendees of privacy policies.
Successful Lead Scoring Models in Marketing AutomationVbout.com
Explore this comprehensive presentation from our recent webinar on 'Successful Lead Scoring Models in Marketing Automation'. The slides delve into the fundamental aspects of lead scoring, its benefits, different models, best B2B practices, and practical steps to build a lead scoring system using VBOUT. A must-have resource for marketing professionals seeking to improve their lead qualification and conversion processes.
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...Vbout.com
Discover in this presentation:
- The Benefits of Integration: Integrating your CRM with your marketing automation platform can create a unified view of your customer data, leading to more personalized and effective marketing campaigns.
- Different Integration Approaches: We discussed various approaches to integration, including native integrations, third-party connectors, and custom API integrations.
- Choosing a CRM Solution: We outlined key factors to consider when choosing a CRM solution, such as AI capabilities, ease of use, scalability, cost, data security, and compliance.
- Using Unified Data: We explained how to use unified data for targeted and personalized marketing campaigns, and how this can enhance customer engagement and conversion rates.
- Evaluating Integration Success: We identified key performance indicators (KPIs) to track when evaluating the success of your integration, including data completeness and accuracy, close rate, length of sales cycle, customer lifetime value (CLTV), churn rate, customer acquisition cost (CAC), and campaign ROI.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10. • Gen AI could contribute up to $4.4
trillion in annual global productivity
(McKinsey Report).
• Crafts retailer Michaels Stores managed
to personalize 95% of their email
campaigns compared to 20% before
using gen AI.
• The report also revealed that the CTR
rate of their SMS campaigns has been
elevated from 25% to 41%.
Source: McKinsey
Generative AI Impact on
Personalization and Engagement
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Email Personalization SMS Engagement
Generative AI
Before Using AI After Using AI
12. DNA of an Email Copy Prompt
• Context (Type of business)
• Length (5 sentences, 3 paragraphs, 1000 characters)
• Format (Welcome email, review request, cancellation,
etc…)
• Style (Professional, strict, funny)
• Personalization (Include names and details)
• CTA (Buy now, register, book a demo)
• Testing (AB test subject line or copy)
14. Generate a Welcome Email
• Generate a welcome email to greet
new subscribers upon their signup.
• PROMPT: - Send a welcome email for
customers in the SaaS industry, when
their clients sign up to their service for a
free trial period.
- Number of Copies: 2
15. Craft Targeted Follow-Up Email
• Brands can automatically generate
follow-up emails tailored to initial
customer interactions.
• Simply specify the key details in the
description to personalize the message
based on earlier communications.
• PROMPT: - Reply to a [Customer-
Name] who hasn’t initially responded to
a booked demo invite email.
- Number of Copies: 1
16. Generate a Review Request Email
• Businesses can create a customized
review request email by specifying the
details.
• Set these emails for mass distribution or
include them in automated sequences,
applying a specific delay according to
the product type to optimize timing and
response rates.
• PROMPT: - Write a review request email
to loyal customers.
- Tone: Informal, not pushy
- Content: Review our product in G2 in
return for a $10 gift card
- Call to Action: Review us -> [URL]
- Number of Copies: 1
17. Create a Webinar Invite Email
• Create and customize webinar invitation
prompts.
• PROMPT: - Specify the [Event-Name]
- Create an invite to customers and
leads
- Content: Specify the date and time,
and the webinar’s outline of 3 points
- Call to Action: Register Now -> [URL]
- Bottom: What happens if they can’t
make it!
- Number of Copies: 1
18. DNA of SMS Post Prompt
• Brevity (Less then 160 charcters)
• Target (Clients, cold leads, warm leads, etc…)
• Urgency (5 sentences, 3 paragraphs, 1000 characters)
• Personalization (Contact name)
• Style (Professional, strict, funny)
• CTA (Register link)
• Compliance (STOP to unsubscribe)
20. AI SMS Content On VBOUT
• Simply generate custom SMS
messages tailored to specific
promotional needs.
• PROMPT: - Write an offer about a 20%
discount on all men and women winter
collection for the entire month of
February. - Message Length: Short
- Unsubscribe CTA: Reply STOP to opt
out
- Number of Copies: 2
21. DNA of Social Media Post Prompt
• Objective (Brand awareness, lead gen or engagement)
• Audience and Target (which channel)
• Length (5 sentences, 3 paragraphs, 1000 characters)
• Format (Image, video, text, infographic)
• Style (Professional, strict, funny)
• Hashtags and Keywords
• CTA (Like, share, comment, subscribe)
• Optimization (Best time to post)
23. AI Social Media Content On VBOUT
• Easily generate tailored captions, reels
and stories across social platforms like
Facebook, Instagram, TikTok, and
YouTube by defining your campaign
theme.
• PROMPT: - Channel: Instagram
- Topic: Dine in and get a free drink
- Language: English
- Tone: Inspirational
- Number of Copies: 4
24. DNA of Landing Page Prompt
• Objective (Purpose: lead gen, event)
• Target Audience (Demographic and psychographic. Characteristics)
• Key Content ( Headline, social proof, benefits, contact)
• Visual Content (Videos and images)
• CTA (Sign Up, Buy Now, Learn More, form fields)
• SEO Elements (Optimize for keywords, alt text, and meta description)
• Optimization (AB testing and load optimization suggestion)
26. AI Landing Page and VBOUT
• Ask GPT to generate a code for a
specific landing page and embed it
using your own platform.
• PROMPT: - Generate a code for a
webinar landing page.
- Specify the webinar topic, date, time
and outline.
- Explain how the structure of the page
should be.
• Disclaimer: - You still need to customize
your landing page design with your own
branding.
- Lack of flexibility in not being able to
drag and drop additional elements
between the building blocks.
27. DNA of Lead Scoring Prompt
• Objective (Purpose: sales, conversions)
• Data Sources (Custom fields, email tracking, etc..)
• Scoring Metrics (Points ranges)
• Funnel Format (Score ranges and names)
• Negative Scoring (For negative activities)
29. AI Lead Scoring Model And VBOUT
• Businesses or agencies can enlist the
model to design lead scoring
parameters tailored to their specific
needs.
• The model organizes specified criteria
and suggests scores accordingly.
• Once finalized, these rules can be easily
transferred to the marketing tool for
implementation.
30. Campaign Evaluation
• Take a screenshot of your marketing
campaign’s performance after
execution.
• Copy and paste it into ChatGPT to
evaluate its effectiveness.
• PROMPT: - Attach the screenshot of
the email marketing campaign’s
analytics from your platform.
- Requirements: Check if these email
marketing campaign metrics are
satisfactory.
- Next Steps: Ask about the areas for
improvement to enhance these metrics
in the future.
33. Enhance Your Social Media Management
• Use the AI Chatbot to create, edit, and
gather details about a social media post.
• PROMPT: - Retrieve information about a
scheduled social media post.
- Provide the ID number of that post.
34. Efficient Lead Management
• Manage your leads by retrieving and
updating contact information, managing
tags, and adjusting list memberships.
• PROMPT: Add a [Contact-Name] to
[List-Name] or delete a [Contact-Name]
from [List-Name].
35. Streamline Content Creation
• Content marketers can retrieve specific
information and generate content
around designated topics.
• PROMPT: Create a concise 300-word
article offering practical tips on reducing
website bounce rates.
36. Email Campaign Creation
• Following the bot’s creation of an article
on reducing bounce rates, email
marketers can simply request the
generation and scheduling of an email
campaign for that blog post.
• PROMPT: - Create an email [Campaign-
Name] and set a specific [Date] and
[Time].
- Provide the required details: Campaign
Name, Subject Line, Sender’s Name,
Email Address, Template Name, and
Lists/Audiences IDs.
37. Enhance Your Marketing Strategy
• Receive quick answers to certain
queries, helping your marketing team
enhance their strategic planning.
• PROMPT: Write some effective ways to
generate leads.
38. Update Content At Scale
• Custom shortcodes serve as dynamic
elements for personalizing emails and
landing pages.
• Instead of manually altering each
instance individually, marketers can
efficiently manage them by instructing
the bot to retrieve, create, edit, or delete
shortcodes.
• PROMPT: - Get Custom Shortcode
- Ask to change the shortcode content
from [Monthly meeting with partners] to
[Weekly meeting with partners].