Sean Baxter's user experience portfolio contains 3 projects: the IXDA '11 conference transportation needs analysis, the Hip Chick Style fashion app for teens, and an audit of the Family Learning Center website. For the IXDA project, Baxter was part of a 6-person research team and an 18-person design team that conducted user research, created personas, and proposed solutions. For Hip Chick Style, Baxter created a user story, personas, and wireframes for a fashion app. For the Family Learning Center website audit, Baxter redesigned the site using HTML5/CSS3 to make it more modern and donation-focused.

1. SEAN BAXTER
User Experience Portfolio
v7.2

2. TABLE OF CONTENTS
IXDA ‘ 11 page 3-15
* Research and Insight
Hip Chick Style page 16-32
* User Story and Wireframes
Family Learning Center page 33-37
* Site Audit

3. 6 team members tightly collaborated on the research, synthesis, and opportunity identification. A larger 18member team continued the persona development and design ideation. I was 1 of the 6 and 18 team
members.

4. Project Brief
Analyze the transportation needs of Interaction '11
attendees and come up with holistic design
concepts to address those needs.

5. BDW IxDA Methodology Summary
Targeted Users: Interaction 11 attendees
Documentation of group progress and process: Blog, Photos, Videos, and Audio
recordings.
Phase 1: Research & Insights
Research Goal 1: Gather information about general travel and conference attendance.
Methods Used:
• 5 question online Survey
• Administered prior to live interview
• Live Interview
Interviewee categories:
• Past Interaction conference attendees
• Attendees of other conferences
• Frequent travelers (business people)
• Individuals traveling to a city new to them
Insight Goal 1: Visualize the confines of the system
Methods Used:
• Concept Mapping
• Temporal and Semantic zoom 0, +1 and -1 zoom

6. PHASE 1 RECAP

7. Research
“In an airport its easier to navigate with
signage and staff to guide/Q&A”
“Anyone coming from Latin America or South
America will be looking for a physical person to
talk to at the airport.”
Insight: Attendees want someone to speak to when
they arrive at the airport.

8. Research
“I disagree with the approach to
spreading out the venues to get a sense
of the town- it was nearly impossible for
me to bump into the people I wanted to
meet. Networking is a major aspect of
attending conferences.”
Insight: Networking is a major focus for conference
attendees.

9. Research
“If I had known that the shuttle from DIA to Boulder was
45 minutes I would have been prepared for it.”
“When I travel to a new city for a
conference I want an overall map of
the conference area.”
Insight: When it comes to travel information is king.

10. Contextual Inquiry Footage
Full Scope Available: http://www.flickr.com/photos/52498914@N08/sets/

11. Process Documentation

12. Primary Persona

13. Secondary Persona

14. SOLUTIONS
Pre-Conference
Travel
Conference
I N T E R A C T I O N D E S I G N A S S O C I AT I O N
Website Pre-planning
Complete travel information
Details of helpful apps
DIA Concierge
Airport personal greeter
Recommend download of apps
Ride Share
Shuttle tracking app
X Marks the Spot
Wayfinding app

15. X Marks The Spot App Proposal .v1
Wireframe with Annotation
Annotation Table
Footnote Label
Description
1
Dropdown bar Pull down menu shows history.
2
venue name & Venue name and address.
address
3
venue photo
Venue photo helps user identify
location.
4
Information
area
Each venue provides drink specials or
other benefits to Xmark users.
Information varies depending on
venue.
5
venue
proximity
Shows name and address and
distance of nearby this Xmark
venues. Venues
ranked by proximity.
6
Map Panel
Map of current location. Double tap
map to enlarge.
7
Large Pin
Current Xmark venue.
8
Small Pins
Xmark venues nearby.

16. Hip
Chick
Style

17. Project Brief
Hip Chick Style is a website and mobile app for early teen
girls to exchange fashion ideas with their peers.
Methodology
• Research desirability and viability of product.
• Create user story.
• Develop personas.
• Wireframe solutions
Requirements
• Test via card sorting.
• Login / Registration
• Wardrobe Designer
• Runway Voting Platform
• Contact / Feedback Form
• About Us
• FAQ

18. Hip Chick Style Persona
Name: Vanessa
Age: 15
Location: Oakland, CA
Grade: Freshman High School
Parents: Single mom Upper middle class
Siblings: Older sister (19)
Interests: Shopping, Fashion, Dating, Acting
Music: Beyonce, Glee Cast, Lady Gaga, Ke$ha, Usher
Favorite Colors: 80’s neon colors, pink, lime green
Favorite Brands: American Eagle, Forever 21, Hollister,
Charlotte Russe.
Site Discovery: Friends (WOM), fB, myspace, teen mags.
Vanessa is 15 going on 25. With an older sister to show her the latest trends, Vanessa prefers things that are
slightly older than her age. She loves being a trendsetter and always shares her new looks with her friends via
Facebook.

33. Website Update

34. In 2011, The Family
Learning Center wanted to
update the look and feel of
their website to be an
information rich location
that encouraged donors to
respond with a gift.
Using this html mock up as
a template I rewrote the
code from scratch in
HTML5/CSS3 to ensure the
site felt modern and stayed
current with the latest
browsers.

35. create more contrast
in billboard to help
segment page and
highlight photos
add illustrated icons
to nav to strengthen
child education
message and
reinforce hyperlink
css button rounding
with borders to
soften feel yet create
pop
NEW
redesign footer to segment
repeated information
redesign billboard
image gallery & add
animated pop up
description (vs. static)
OLD
address in footer to strengthen
location visibility throughout site
redesign segment articles to decrease order of
importance but maintain relevancy on the page

36. allow donors to download
financial information directly from
website to highlight responsibility
& accountability
css rounded buttons with boarders to highlight donation opportunities

37. create donation form with error and
confirmation indications for user confidence

38. SEAN BAXTER
User Experience Portfolio