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Webinar test
1. From Content Rules
Ann Handley
&
C.C. Chapman
Chapter 12: If Webinars Are Awesome
Marketing Tools, Why Do Most of Them
Suck?
2. What is a Webinar?
Webinar (n): A kind of online conference
that each participant experiences remotely
at his or her own computer, connected to
other attendees and the even via the
Internet. It is typically one-way, from the
speaker to the audience, which limited
audience interaction.
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4. What’s keeping our
customers up at night?
What information do our customers want?
How can we help?
From other content that you’ve created,
which blogs, blog posts, or ebooks have
been downloaded most?
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5. Create Momentum
Have goals
Ask Yourself these questions:
What do want your audience to take away?
What do you want them to do?
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