The document discusses social media storytelling and provides examples of how marketers use storytelling techniques. It lists traits of effective storytelling like having a subject, starting position, focus, and data. Examples are given of brands that tell stories through their marketing like Cheerios and Subaru. The rest of the document provides hashtags, tools, readings and questions related to social media storytelling.
14. A social voice puts
your customers in
the right frame of
mind.
Nacho Dogg! @nachodogg
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice
16. A social voice
showcases your
confidence in
front of your
competition.
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice
17. Storytelling has
a great impact
when you have a
social voice.
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice
In a North Face Jacket, A
Reversible Appeal
18. Having the right social
voice means your company
may be forgiven when it
makes mistakes.
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice
Dominos Pizza
Turnaround
19. Scatter My Ashes
at Bergdorf's
Trailer
Bergdorfs
Twitter
A social voice
helps create
meaningful
connections.
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice
29. MarketingProfs How Companies
Use Twitter Big Brands vs Small
Brands
MarketingProfs Part I
Personal Branding
Trends for 2014
MarketingProfs Part 2
Personal
Branding Trends for
2014
