The document discusses social media storytelling and provides examples of how marketers use storytelling techniques. It lists traits of effective storytelling like having a subject, starting position, focus, and data. Examples are given of brands that tell stories through their marketing like Cheerios and Subaru. The rest of the document provides hashtags, tools, readings and questions related to social media storytelling.

1. Social Media Story Telling
Stacy Neier
@sneier
#SRBC

3. Marketers
are the best
storytellers.

4. Marketers tell stories
through claims:
1. Subject
2. Starting Position
3. Focus
4. Data

5. Great Ideas Call for Calculated Boldness HBR
Why Marketing Must Leverage an 'Artscience' Philosophy AdAge

6. Creative
Thinking
Curiosity in
Marketing
Critical
Thinking
Reflective
Thinking
Hill, Mark E., and John McGinnis. "The curiosity in marketing
thinking." Journal of Marketing Education 29.1 (2007): 52-62.

7. Cheerios
Love
2013 Subaru Legacy
Commercial Little Girl Goes
to Kindergarten
The Persuaders

8. http://www.youtube.com/watch?v=ViwtNLUqkMY
Crazy in
Love?

9. Or Crazy
NOT in
Love?
http://brandtags.com/

10. #SRBC
FOR THE LOVE OF STORY
TELLING

11. 8 Traits of a
Loved Company
Slideshare Visual Sketch
Notes via MarketingProfs

12. GSnaps
What the Klout?
Klout Perks Gave Me A Chevy Volt

13. Crazy Love =
Crazy
Personality?

14. A social voice puts
your customers in
the right frame of
mind.
Nacho Dogg! @nachodogg
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice

15. MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice

16. A social voice
showcases your
confidence in
front of your
competition.
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice

17. Storytelling has
a great impact
when you have a
social voice.
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice
In a North Face Jacket, A
Reversible Appeal

18. Having the right social
voice means your company
may be forgiven when it
makes mistakes.
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice
Dominos Pizza
Turnaround

19. Scatter My Ashes
at Bergdorf's
Trailer
Bergdorfs
Twitter
A social voice
helps create
meaningful
connections.
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice

20. Social voice
conveys
trustworthiness.
Edelman Trust Barometer 2013
MarketingProfs Six
Reasons Why Your Brand
Needs a Social Voice

21. #SRBC
TOOLS FOR SOCIAL MEDIA
STORY TELLING

22. Burt Herman Storify Marketing Smarts

23. Net Promoter
Score
NPS via Qualtrics

24. http://www.tweetarchivist.com/

25. #SRBC
READINGS FOR SOCIAL
MEDIA STORY TELLING

26. Stanford
Business
Absolute Value

27. The Art of Multi-Channel
Storytelling

29. MarketingProfs How Companies
Use Twitter Big Brands vs Small
Brands
MarketingProfs Part I
Personal Branding
Trends for 2014
MarketingProfs Part 2
Personal
Branding Trends for
2014

30. #SRBC
QA
OR TWITTER FEED?

31. Marketers
are the best
storytellers.

32. Creative
Thinking
Curiosity in
Marketing
Critical
Thinking
Reflective
Thinking
Hill, Mark E., and John McGinnis. The curiosity in marketing
thinking. Journal of Marketing Education 29.1 (2007): 52-62.

33. Two parting examples of marketers
who
tell stories
through claims . . .
1. Subject
2. Starting Position
3. Focus
4. Data

34. http://www.projectrebrief.com/

35. Life in a Day

36. All You Need is Love
THANK YOU!