Social Fresh Conference http://socialfreshconference.com

1. Owning Your Brand’s Conversation
Social Fresh East 2014
P R E S E N T E D B Y B e v e r l y W . J a c k s o n ⎪ J u l y 1 8 , 2 0 1 4

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3. MISSION
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“Making the world’s daily habits
inspiring and entertaining”
• MOBILE
• SOCIAL
• NATIVE
• VIDEO

4. Experiences, Events and Engagement
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• You all expect more ways to…
–EXPLORE
–DISCOVER
–LAUGH
–ENGAGE
–UNITE
–CREATE
• And WE deliver!

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49. CES – Make Some Noise
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• Yahoo trended on Twitter in 3 countries on
Tuesday
–Including 24 hours in San Francisco
• Marissa Mayer and Katie Couric trended on
Twitter in New York
• The much-anticipated launch of Yahoo News
Digest trended on Twitter in San Francisco

50. CES: Key Conversation Topics
50 Yahoo Confidential & Proprietary
• Product announcements were the strongest driver of
conversations, generating 56% of total mentions
– Aviate was the most-discussed announcement
– The tech community responded well to the launch of Yahoo News Digest; tech bloggers
shared commentary around how Yahoo is seeking to reinvent how users consume news

51. SXSW: Controlling the Noise
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0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
Comedy
Food
Partners
Kathy Savitt
Tech
Screen
Sports
HONY
Music
Brazos Hall
Products
Flickr
Yahoo SXSW

52. • “Meanwhile, Yahoo is offering attendees help with making
their Cannes stay just a bit easier.
For VIPs, Yahoo is offering the so called “Yahoo Purple
Service,” which is a concierge service that gives the lucky
few amenities such as local transportation, someone to run
errands and make last-minute dinner reservations and even
delivery of forgotten essentials such as phone chargers.
But Yahoo didn’t forget the non-VIPers. Its providing plenty
of Yahoo-branded Pedicabs that can help attendees trek up
and down la Croisette.”
Source: WSJ, CMO Today 6/1/6/14
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Cannes: Breaking Through The Clutter

53. From CES to Cannes
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• Product Launches
– Digital Magazines, Yahoo News Digest, Aviate, Unified and Native Advertising
• Event Activation
– VIP Concierge Service, Tech Mix, comedy shows, concerts
• Thought Leadership Keynotes
– CES, SXSW, Internet Week, Digital NewFronts, WHCD
• Client Meetings and Presentations
– More than 1,200 client/partner meetings
• Influencer Marketing
– A-list celebrities, global tastemakers and influencers