3. You have your choice. Choose either; 1. Assignment 5.5 page 69 of The Experience Economy OR 2. Assignment 6.9 page 165 of The Experience Economy OR 3. Airline Trends Prepare a 350-500 word paper and a 4-5 min PPT presentation outlining your thoughts. Due December 11 Individual Assignment (25% of final grade) Reaction Papers (3) 10% Minor assignment presentation 10% Done Major assignment report & presentation 25% Reaction Papers (3) 5% To Do Final Examination 50% 100%
33. Examples of Eatertainment “ No, I don’t want to go pay 12 dollars for a small crappy burger just so I can say I ate there but we can run in and get t-shirts.” – My Brother every time we are on vacation Eatertainment is the best example of goods/service/entertainment all together. Guests go in typically for dinner and leave with memories and souvenirs rtainment= Dinner show/movie themes/ jungle noises
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36. the experience economy The New Paradigm for Brands Prepared by Heather White-Laird Executive Creative Producer, iCrossing
37. “ mass marketing is dead ” Alan Lafley, CEO of Proctor and Gamble
38. advertising can no longer exist by blasting messages to an audience
39. prior to the internet it was a people to people world
66. Do we really need more proof that we live in an experience economy ?
67. Chip Conley told us about the development of his company Joie de Vivre Hospitality, with which he won the world’s ‘Experience Stager of the Year’ award in 2001. He creates niche boutique hotels dedicated to the adjectives described in a lifestyle representing magazine. Brands are mirrors! the whole corporate culture that he designs by working with, among others, ‘work climate surveys’ and an ‘open door policy’ for which he won the 6th ‘Best Company to Work for in California’ award. http://www.jdvhotels.com/ http://www.ted.com/talks/lang/eng/chip_conley_measuring_what_makes_life_worthwhile.html
71. A man of 92 years, short, very well-presented, who takes great care in his appearance, is moving into an old people’s home today. After waiting several hours in the retirement home lobby, he gently smiles as he is told that his room is ready. His wife of 70 has recently died, and he is obliged to leave his home.
72. As he slowly walks to the elevator, using his cane, I describe his small room to him, including the sheet hung at the window which serves as a curtain. " I like it very much", he says, with the enthusiasm of an 8 year old boy who has just been given a new puppy. "Sir, you haven’t even seen the room yet, hang on a moment, we are almost there. "
73. " That has nothing to do with it ", he replies. " It is already decided in my mind that I like my room. It is a decision I take every morning when I wake up. " " Happiness is something I choose in advance. Whether or not I like the room does not depend on the furniture, or the decor – rather it depends on how I decide to see it. "
74. " I can choose. I can spend my day in bed enumerating all the difficulties that I have with the parts of my body that no longer work very well, or I can get up and give thanks to heaven for those parts that are still in working order. "
75. " Every day is a gift, and as long as I can open my eyes, I will focus on the new day, and all the happy memories that I have built up during my life. " " Old age is like a bank account. You withdraw in later life what you have deposited along the way. "
76. So, my advice to you is to deposit all the happiness you can in your bank account of memories. Thank you for your part in filling my account with happy memories, which I am still continuing to fill…
77. 1. Free your heart from hate. 5. Expect less. 4. Give more. 3. Live simple. 2. Free your mind from worry. Remember these simple guidelines for happiness.
Mass Tourism: Conventional tourism involving large numbers of tourists in staged setting Niche Tourism: Special Interests, culture, and/or activity-based tourism involving a small number of tourists in authentic settings
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