2. First Front Cover Deconstruction
•· The slogan 'September Issue' has
•The blue, white and orange contrasts well
been situated obscure on the front
together because it is a bright and eye
cover which is going against the
catching color scheme.
codes and conventions but for a good
reason because many parents will
•Each picture is taken from a medium shot so
know the logo from previous letters
you as the reader can see what they are
therefore the school could easily get
doing and the purpose for the photo.
away with it
•The editor has put the buzz word ‘Free’ in bold
letters to attract the target audience because
they will want to read something they don't
• Overall I like this magazine front
have to pay for
cover because the colour scheme
fits well and there is enough edits
•This magazine front cover's layout isn’t
on the page to attract the target
squashed together and everything fits well
audience because if there is too
in its place so the target audience can read
little it doesn't look professional but
everything more clearly
if there is too much you don't read
the information
•The magazine has hyperlinks at the bottom of
that could be important.
the page so that when the students or parents
get home they can access the schools website
online to find out more information such as the
schools number to contact, oncoming events and
much more and this makes the reader feel
important because they can ask there own
questions and get involved themselves

3. Second Front Cover Deconstruction
•· However the colour scheme
•The magazine does not display any content is appealing because blue and
therefore the parent or student will not know white connote joy and calmness
what they are reading showing the students would enjoy
learning at this facility
•· This front cover does not show a date •· I do not like this magazine
when it was published which could mean front cover for many different
that the magazine now contains old news reasons that I have stated above,
the difference between this front
•· The colours scheme for the front cover and the previous one I
cover is too pale meaning you cannot see deconstructed is that the only
the name of the school. If they had used a writing displayed on this magazine
darker background the wording would be is blurry and hard to read whereas
more eye-catching the other has clear writing which
stands out on the page to grab the
•There are too many photographs and no target audiences attention to read
explanation of what they are which does not more. The similarities in both
appeal to the target audience magazines is that they both show
their locations in their pictures of
the students being productive and
enjoying their school life which will
want a parent to send their kids to
this school also.

4. Third Front Cover Deconstruction
•It can be suggested that this
•The masthead gives the reader a magazines target audience is more for
perspective of what the magazine students and not parents. This is shown
could be about because red is a by the dialogue only displaying many
connotation of adventure and catches insights of the schools events such as
the readers eye. ‘After-School Clubs’.
•It is a uplifting colour scheme •The slogan ‘Exclusive photos from
especially with the pictures showing Kew Gardens’ has been placed
everyone smiling. However the pictures obscurely which goes against the codes
only display females therefore and conventions but in a good way
suggesting this school is single sex. because it adds an educational slant to
the magazine
•. Also it is apparent that this school
could issue their magazine every •The different shapes around the
month as it displays ‘November 2009’ dialogue show that the magazine has
underneath the masthead. had a lot work dedicated to it therefore
the target audience respect it more and
could attract their attention as there is
more interesting information displayed.

6. First Contents Page Deconstruction
•Using the numbers next to the •Each photograph that is shown
dialogue and pictures goes with the on this page has a different
codes and conventions of purpose behind it which interests
magazines because the target the reader because they don't
audience will know what page to turn always want to look at the same
to for the information they want to type of photo of students
read working, its better to show photos
of places they could go and what
•The colours green, red and white type of things students could do
are uplifting colours and symbolise in the lesson
the general feeling throughout the
magazine •However the only thing that isn't
mentioned on this contents page
•The masthead 'Contents' is put is an introduction of what is
in bigger writing and in a different featured and usually this is
font to show it has a higher position written by the editor and situated
than the rest of the dialogue either at the top corner of the
because its what the target audience contents page or at the bottom
look at before they read on corner.
•The editor has situated the writing
down the side of the page to make it
more aesthetically pleasing for the
target audience. This also links in
with the codes and conventions
because you never see the dialogue
in the middle of the page.

7. Second Contents Page Deconstruction
•This colour scheme can be a •The colour scheme is very
connotation of wealth and professional as the black and
luxury, this could suggest to white combined together make
the target audience that the the magazine look more formal
students do very well in their and could be a connotation the
studies and it is a professional overall school environment
working environment. The
picture situated in the left •The layout seems a bit basic
hand corner can also back and straight forward however
this point up as they are this makes it look more
dressed smartly which would organised and more easier to
attract parents attention to read by the target audience
send their children to this
facility. •The masthead isn't as eye-
catching as most which goes
•I think that this magazines against the codes and
target audience is for older conventions which could be an
students because it doesn't advantage because it makes the
show an element of fun in the magazine look more individual.
colour scheme and the whole
layout in general is for this •A disadvantage of this contents
target audience as they would page is it doesn't display an
appreciate it more. introduction to the magazine,
this is usual situated at the right
hand corner and is written by
the editor.

8. Third Contents Page Deconstruction
• The school’s logo has been • The underlining the second
situated obscurely on this half of the masthead it
contents page which does not reminds the read that the
fit with the codes and information located inside is
conventions. By doing this the directly about the school.
editor has made the page look
crowded and off-putting to the • The use of symmetry with the
target audience. dialogue being in purple and
red fits in with the codes and
• The editor could have enlarged conventions because the page
the logo to show its looks well organised
importance to the school so
the target audience remember • However this editor has got
it scattered dialogue which
doesn't look in place as some
• The target audience of this writing is larger then others
magazine could be aimed at a and looks clustered.
variety of ages because some
of the dialogue is directed at • The slogan at the bottom of
the students such as ‘Year 11 the page ‘Learn- Achieve-
Prom’ but also aimed at the Succeed’ suggests how past
parents/guardians with students have achieved and
mentioning ‘Anti-Bullying at could connotate the schools
Brakenhale. overall performance.