SEO + PPC = A Winning Strategy

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There is strong data proving that combining SEO and PPC will increase your coverage and conversions online. This presentation will push you to look at the SERP as one market place with different placeholders for your messaging. You will learn how to boost your coverage in your PPC and your SEO efforts with the data you already have in your analytics.

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Deborah Kilpatrick SEO + PPC = A Winning Strategy

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Making SEO & PPC Work together to increase coverage, traffic & conversions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why looking at organic & PPC intelligence is important ,[object Object],[object Object],[object Object],[object Object]

Increase in web visits and actions on website when incorporating SEO with PPC Campaign

Top 3 Reasons to manage both an SEO and PPC Campaign ,[object Object],[object Object],[object Object]

Not everyone looks at the SERP the same way ,[object Object],[object Object],[object Object]

Enquiro Heat Tracking Study (2006) Demonstrates the “Golden Triangle” of where our eyes look – and shows us that the same users look at the paid section of results as well.

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Organic data PPC Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

Top Content Pages – Include as AdGroup to drive PPC traffic

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