SEO + PPC = A Winning Strategy

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There is strong data proving that combining SEO and PPC will increase your coverage and conversions online. This presentation will push you to look at the SERP as one market place with different placeholders for your messaging. You will learn how to boost your coverage in your PPC and your SEO efforts with the data you already have in your analytics.

Empresariales

Deborah Kilpatrick SEO + PPC = A Winning Strategy

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Making SEO & PPC Work together to increase coverage, traffic & conversions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Increase in web visits and actions on website when incorporating SEO with PPC Campaign

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Enquiro Heat Tracking Study (2006) Demonstrates the “Golden Triangle” of where our eyes look – and shows us that the same users look at the paid section of results as well.

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Top Content Pages – Include as AdGroup to drive PPC traffic

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