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I spoke at WordCamp St. Louis 2015 on the topic of content marketing. We discussed content marketing for the web, user access levels, and some plugins which I found most useful for developing a content marketing strategy. Full speaker description: As one of the most versatile and user-friendly CMSes out there, WordPress offers a wealth of possibilities for content marketing. It doesn’t matter who you want to reach – consumers or businesses – or what your experience is – from occasional blogger to Pulitzer-winning journalist – WordPress works. Come join me for a look at how you can leverage the platform for your own content – to build your audience and reach your goals. Plus: A few of my favorite plugins and WordPress tricks, to help you navigate the CMS like an expert and bend WordPress to your will.

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Presentation från Webbdagarna i Göteborg September 2013. Från att Jonas Alströmer tog in potatisen till Sverige har det hänt en del. Många har tagit steget in i "The Mobile Mind Shift". Vi behöver en strategi för hur vi ska hantera mobilitet. En del av strategin är hur man ska realisera mobila lösningar. Med flera plattformar och enheter på marknaden så spelar återigen webbtekniken en stor roll. Men hur långt räcker det? Kan vi alltid förlita oss på att webben kan frälsa oss? Eller är det appen som gäller?

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Many fundraisers have come and gone, but some are literally being pushed out the door. Between cookie dough, pizza kits, and other 'weighty' sellable items many organizations are looking for ways to address the obesity epidemic in our communities and school systems. In particular school districts are looking for new products that won't promote obesity or cause people to run and hide behind closed doors. Enter: Coffee. Many don't know this, but the benefits to doing a coffee fundraiser are unlimited. Coffee is one of the worlds most traded commodities, 2nd only to oil, with North Americans being the largest coffee consumers on the earth. The coffee industry is quickly growing past $70 billion annually, with well over 400 billion cups consumed yearly. Coffee is the most popular beverage next to water, and some Financial Analysts believe that in the next 10-20 years coffee will even outgrow the oil industry! Every day, North Americans drink more than 300 million cups of coffee, with 75 percent of those cups being brewed at home. Excuse the term, but talk about a 'gold mine' for organizations launching coffee fundraisers! Email me for more information cafehebert@organogold.com

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