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A case study on open end coding of survey data.
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Open end coding
1.
Sri Krishn na Consulting Ca ase Presentatio on Ope en‐end Codi ing of 50000 0 responses Client: A top market and social r research com mpany ment: The Cl Requirem lient conduc cted an opinion poll on u usage of insuurance in pe ersonal risk managemment among g 12500 resppondents. 4 qquestions re ecord verbat tim answer f from responde ents. The Client asked uss to re‐code the verbatim m in quick tu urnaround time. Our apprroach: After analyzing th he responses, we have p prepared a d detailed codee for each possible response. Th he code then re‐analyzeed to merge or demergee in multiple codes. We developeed a code bo ook for client t reference a and generate frequency y table for ea ach code andd questions. ble: Deliverab Detailed Code D e book Coded data Frequency table for each question yed 3 compe Team and Timeline: SKC employ etent data an nalyst, who c completed t this assignment 3 days. with‐in 3 Verba atim Coding Verba atim coding or open end coding trans o sfer code or convert ope en‐ended surv response t vey es quanttitative and m more actionabble data. We provide mult ti‐language op pen end coding for the ma arke research industry. With degree‐level training and knowledge iin various secctors, our codder is capable e to code aro oun 00 verbatim a 10000 a month, acro oss several ve erticals. Our coding servicees include: Developing g code frame es and code lis st. Building an nd design of t the code books. code open n–ended responses both easily and accu urately in acc cordance with h standards se et b each individual client We Are Alwa ays Open For a Free Trial © Sri Krishna a Consulting. Plea ase write us for more information: iinfo@srikri ishnaconsulting.com |www.srik krishnaconsultin ng.com
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