34. 30% increase in organic search
engine traffic.
' $ 30%
Source: Jay Myers, BestBuy
35. SEO offers incentive budget for data
$ %# Þ
(millions)
$5,078
in 4 years
$2,805
this year
Projected SEO spending in US
Source: Forrester Research, Inc.
36. Roadmap
Data for customers ——%#
Data + search = SEO++ ——%#+$ =ü,$
Data branding ——%# ,
Data business models ——%#