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Induction2007pt2

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Stephan Dahl
Stephan Dahl

Programme overview (Master degrees)

EmpresarialesTecnología
1 de 15
Programme Overview the programmes & core modules
The Programmes MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
MA Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disser-tation Option Module Branding & Buyer Behaviour Research in Marketing Marketing Strategy
MA Marketing Communications ,[object Object],[object Object],[object Object],Disser-tation Public R. Advert. & Sales Prom. Integrated Marketing Comms Research in Marketing Marketing Strategy
MA Health & Social Marketing ,[object Object],[object Object],[object Object],Disser-tation Health & Social Marketing Integrated Marketing Comms Research in Marketing Marketing Strategy
MA International & CC Marketing ,[object Object],[object Object],Disser-tation Internat. & Cross- Cultural Marketing Integrated Marketing Comms Research in Marketing Marketing Strategy
Contemporary Marketing Strategy (MKT4001) ,[object Object],[object Object]
Contemporary Marketing Strategy (MKT4001) Situation Analysis Implementing & Managing strategy Designing Marketing Strategy Marketing Program development
Contemporary Marketing Strategy (MKT4001) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contemporary Marketing Strategy (MKT4001) ,[object Object],100% Marketing Plan 40% Portfolio of lecture/seminar related activities 60%
Research in Marketing (MKT4003) ,[object Object],[object Object]
Research in Marketing (MKT4003) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research in Marketing (MKT4003) ,[object Object],100% Group project – (development of a market research programme) 50% Individual project 50%
And tomorrow… MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
But now for something different ,[object Object]

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Induction2007pt2

  • 1. Programme Overview the programmes & core modules
  • 2. The Programmes MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
  • 3.
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  • 8. Contemporary Marketing Strategy (MKT4001) Situation Analysis Implementing & Managing strategy Designing Marketing Strategy Marketing Program development
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  • 14. And tomorrow… MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
  • 15.