If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.

1. Collaborative
Behaviours
KIN Summer Workshop 2012
Stephen Dale
KIN Associate
Sunday, 1 July 2012

2. Collaborative Behaviours
• What?
• Why?
• Technologies
• Culture
• Obstacles
• Rewards and Incentives
• The most important requirement? _ _ _ _ _
• The ART of collaboration
Twitter: @stephendale
Sunday, 1 July 2012

3. What is ‘Collaboration’?
1. The act of working with another or others on a joint
project
2. Something created by working jointly with another or
others
3. The act of cooperating as a traitor, especially with an
enemy occupying one's own country
Or.... Collaboration is when individuals or groups
work together, combining their strengths
and negating each others weaknesses to
accomplish a set of goals.
Twitter: @stephendale
Sunday, 1 July 2012

4. Peer to Peer Collaboration
Motivators:
•Competence
•Autonomy
•Relatedness (knowing
what you are doing is
appreciated by others)
Source: Dr Stephen Clulow,
Founder: Action for
Innovation
Twitter: @stephendale
Sunday, 1 July 2012

5. Group Collaboration has multiple,
overlapping dimensions
Public
Clients, Partners, Stakeholders
Workforce
Social Collaboration
(real-time, constant, unpredictable)
Managed DISCOVER, DISCUSS
authoritative,
stable, reference
REFER, DO
Structured Collaboration
creative, coordinated, goal-oriented.
WORK, CREATE
Motivators:
•Pleasure
•To feel an active
participation
•A wish to be recognised
Source: “Making is
Connecting” by David
Gauntlet
Source: Netstrategyjmc http://netjmc.com Twitter: @stephendale
Sunday, 1 July 2012

6. Why Collaborate?
• Networked professionals can no longer rest on their
past accomplishments while their fields of knowledge
change and grow.
• In a complex world emergent practices must be
continuously developed through cooperation and
collaboration. The lone expert is at a disadvantage;
He/she cannot learn and adapt as fast as a
cooperative network.
• Effective organisational collaboration comes about
when workers regularly narrate their work within a
structure that encourages transparency and shares
power & decision-making. (Harold Jarche)
• Social collaboration skills are now essential to the
new networked society....but you can’t train
people to be social!
Twitter: @stephendale
Sunday, 1 July 2012

7. Collaborative Technologies
Technology is the vehicle for making
collaboration happen. It should be easy Telepresence
and transparent for employees to use
new tools in their day-to-day activities. Collaborative
Authoring
Capability
Social Networks
IM,Videochat ...but collaboration tools
can be viewed as a
Portals,
Wikis, RSS
threat to individual
power, managerial
Webcasts
control, company
Blackberry
tradition and privacy.
Email/Calendar
Telephone
Distant Past 2012
Twitter: @stephendale
Sunday, 1 July 2012

8. Obstacles & Challenges
•Knowledge is power
•Fear of change
•Can’t teach an old dog new tricks
•Command and control
•WIIFM
•Lack of time
•Lack of support from the top
•Sceptical middle management
•No tools/poor tools/too many tools
•Inadequate education/support strategies
•Information overload
•Micromanagement
•Rigid job descriptions
•More....?
Twitter: @stephendale
Sunday, 1 July 2012

9. Culture
Feedback from “How is your
collaboration culture?” questionnaire
Twitter: @stephendale
Sunday, 1 July 2012

10. Rewards & Incentives
Twitter: @stephendale
Sunday, 1 July 2012

11. Gamification - connects and engages
people in new ways
The market is expected to hit $2.8
billion in revenue by 2016.
Twitter: @stephendale
Sunday, 1 July 2012

12. Enterprise Social Platforms are
introducing Gamification modules
This “serious game” explored how diverse people within a
community could be brought together using real-world
incentives (in this case, players holding half of a “play
bond” tried to find the local citizen bearing the other
Achieving badges unlocks new features...but does
half, then turned in their play money for real cash).
it influence collaborative behaviours?
Gaming concepts can draw people into taking interest
and becoming part of something bigger than themselves.
Twitter: @stephendale
Sunday, 1 July 2012

13. Crowd-sourcing
Twitter: @stephendale
Sunday, 1 July 2012

14. Twitter: @stephendale
Sunday, 1 July 2012

15. Collaboration...what does it
look like?
http://youtu.be/S0qjK3TWZE8
Twitter: @stephendale
Sunday, 1 July 2012

16. Collaborative Behaviour...the
most important requirement?
T-R-U-S-T
Twitter: @stephendale
Sunday, 1 July 2012

17. The ART Of Collaboration (work in progress)
P2P What Makes Group
Motivators:
•Competence
A Good Motivators:
•Autonomy
•Relatedness (knowing what Collaborator? •Pleasure
•To feel an active
you are doing is appreciated participation
by others) •A wish to be recognised
Source: Dr Stephen Clulow, Source: “Making is
Founder: Action for Connecting” by David
Innovation Gauntlet
Authenticity
You are who you
say you are
I am happy to knowing that what you
share with this Enthusiasm are doing is appreciated
person/these people by others
Trust Recognition
Source: Stephen Dale
Twitter: @stephendale
Sunday, 1 July 2012

18. Email:
steve.dale@collabor8now.com
Twi7er:
@stephendale
Twi7er:
@collabor8now
Profile:
h7p://about.me/stephendale
Twitter: @stephendale
Sunday, 1 July 2012