McGll Buckley - Branding Your Not-for-Profit Organization

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A presentation made by Stephen McGill, President & Creative Director of McGill Buckley to a meeting of non-profit executives in Ottawa, Ontario, Canada

Marketing Empresariales Tecnología

Branding Your Not For Profit
Organization
Stephen McGill
September 27, 2013

Brands need to be willing to
be different

Branding for Foundations
and Not-For-Profits

Your can make personal
connections easier

You have a higher degree of
emotional investment

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